Deirdre Breakenridge

SEPTEMBER 3, 2014

Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ).

Survey 176

Survey Marketing B2B Study 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Often a prominent conference will film or livestream the presentation and post them on its website for downloading, like these videos from the 2018 Voice Summi t. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

This could include blog posts, whitepapers, case studies, and infographics. Ensure that your content is shareable and easily digestible, bullets and lists are helpful for your audience to understand the information quickly and imagery, such as infographics, are helpful for explaining your concepts. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. What are some other services you offer to clients in addition to PR? That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. Let’s take a closer look of how to apply this.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All present a more complete picture of our brands and products or services. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”

Media 120

Media Content Marketing Infographics Fashion 120

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Alternatively, you can create an infographic displaying the same information. Involve your customers.

Social Media 65

Social Media Media Writing Infographics 65

Ishmael's Corner

MAY 10, 2015

. - SlideShare : Offers the ability to upload and share PowerPoint presentations, Word docs and PDFs. One way or another, all content marketers need to embrace visual storytelling. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

JULY 8, 2016

Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 Both are absolutely essential, complementary puzzle pieces for your strategy.

Creativity 74

Creativity Marketing Storytelling Analytics 74

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. New technologies like ISEBOX, a multimedia content marketing platform, are emerging that allow you to create microsites where you can present your story and all of your multimedia content in a central location that will improve your media relations efforts without costing as much.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

ReimaginePR

AUGUST 1, 2016

They may enjoy your tone, your branding and how you present information. It shouldn’t be hard to figure out what sets you apart. Perhaps, your customers connect with you on gender, age, or sociopolitical beliefs. Pinpoint what makes you different and magnify it. The people who respond are part of your true audience.

Brand 120

Brand Branding Marketing How To 120

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. “Content marketing will revolve more around individuals and storytelling components. Indeed, my own predictions are at the very bottom. 1) Marketing embraces sustainability.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Beyond PR

AUGUST 18, 2016

When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling.

Brand 40

Brand Branding Product Launch Guidelines 40

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Oliver Luckett giving his keynote presentation, “Wild Efficiency: The Science Behind Social.”. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. As Kristen Tomins ( @KristenMTomins ) puts it, “You can actually find some cool infographics or pictures that lead to relevant articles, or you can just click through cool DIY projects, recipes, etc.

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

ReimaginePR

SEPTEMBER 5, 2016

You’ll need to present content in a way that makes sense to the reader, which is almost always your customer. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Come to think of your blog as an ongoing conversation with your audience. Create a Clear Reason for Your Blog.

Blogging 120

Blogging How To Infographics Writing 120

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling? How To Use Visual Storytelling Effectively. Click Here.

Storytelling 120

Storytelling Video Infographics YouTube 120

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. This is significant.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist. This is significant.

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

JULY 31, 2019

A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is. If a piece of content is “ snackable ,” it means it’s designed to be engaged with in a single sitting. Thought leader.

Content Marketing 85

Content Marketing Marketing Media SEO 85

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Last week, at the last minute, an opportunity to attend a day at Social Media Week Chicago thanks to WiredPRWorks presented itself. Infographics offer an engaging way to share statistics, tell a story or show a process. Photo Credits: Paige Krzysko.

Social Media 40

Social Media Media Infographics Storytelling 40

Marketwired

FEBRUARY 23, 2016

Iris PR Software presents a solution to this challenge. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Iris PR Software. TechCalendar. Setting up specific Goals in GA can do this.

Tools 125

Tools Analytics Software B2C 125