5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: A PR View of Media Bias [Survey Data] ). Do PR professionals present accurate and truthful information?

Survey 178

Survey Marketing B2B Study 178

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Case studies provide social proof and build credibility.

B2C 52

B2C Case Study B2B Content Marketing 52

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 20, 2015

It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

MARCH 5, 2024

While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

Ishmael's Corner

MAY 10, 2015

. - Buffer : Great tool for quickly scheduling and sharing updates for social posts. BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords.

Tools 60

Tools B2B Software Storytelling 60

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

ReimaginePR

AUGUST 1, 2016

Focus on One Social Media Platform. Be on only one social platform? They may enjoy your tone, your branding and how you present information. They’ve already proven their value to you as a business, and, if you continue to nurture them, they’ll buy more from you and they’ll tell their friends about you. Not necessarily.

Brand 120

Brand Branding Marketing How To 120

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). Social media, YouTube and bloggers are a great outlet. Most of the time it passes us by like dust in the wind.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Beyond PR

JULY 8, 2016

Because while the analytical mind can find and present data, creatives can imagine how the data evolved and what its potential might be. They can deliver the sort of compelling, audience-driven storytelling that’s mapped out in our Buyer 2.0 Her team leads social media, PR, creative and blogging for the brand.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Contently - Strategy

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

Storytelling 52

Storytelling Examples Infographics Viral 52

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. Most recently, I saw her at the 2014 Social Media Marketing World , in addition to Australia-based spitfire Donna Moritz , who also spoke about visual content. Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

ReimaginePR

SEPTEMBER 5, 2016

You’ll need to present content in a way that makes sense to the reader, which is almost always your customer. This means photos, infographics and other graphic elements that break up large chunks of text. Direct Your Social Media Audiences to Your Blog. Infographics. Create a Clear Reason for Your Blog. Interviews.

Blogging 120

Blogging How To Infographics Writing 120

Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. Use Social Media to Build Media Relationships.

Media Relations 40

Media Relations Media Mobile Pitching 40

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling? How To Use Visual Storytelling Effectively. Click Here.

Storytelling 120

Storytelling Video Infographics YouTube 120

wiredPRworks

DECEMBER 1, 2015

Social Media Week Chicago 2015 presented a plethora of learning possibilities. Visit our archives for previous Social Media Week coverage.]. Pictured ~ Real Talk: Multicultural Social Influencers panel ( Luvvie Ajayi @Luvvie on left and Patrice Grell Yursik @afrobella on right).

Social Media 40

Social Media Media Infographics Storytelling 40

Contently - Strategy

JULY 31, 2019

.” I heard colleagues say “package” and “packaging” constantly while writing for magazines and media companies, and now that I’m in marketing, everyone says “campaign.” A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 111

Content Marketing Marketing Media SEO 111