The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022
Sword and the Script
DECEMBER 28, 2022
Every year I read and write about dozens of reports on B2B marketing and PR. According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. B2B prospects want published pricing. The cost of B2B marketing content.
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