Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” 3) Long-form wins in data analysis of 40,000 “most-shared” posts by BuzzSumo and LinkedIn. “A

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Communications Conversations

OCTOBER 16, 2017

You’re one of the few agency owners/presidents in town that I see showing up in social media circles consistently (namely, Twitter and LinkedIn). Why do you continue to invest your time in social media? Especially when clearly, few of your colleagues believe it’s worth the effort?

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

SEPTEMBER 17, 2016

This is all sage advice, but it’s the minimum barrier to entry in effective media relations, and yet it gets recycled and re-polished on a continual basis. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. Feel free to comment below, connect with Marina via LinkedIn or tweet her @ MarinaMayer. Related Articles: Providing Safe Food in an Unsafe World. I’ve also had PR folks look at our editorial calendars and ask to be a part of every topic every month.

Meeting 69

Meeting Media B2B Transportation 69

MaccaPR

NOVEMBER 20, 2018

See this form (at right) that Frito Lay threw up as an obstacle for journalists, which provides no idea of how long a response will take and with whom the media can follow-up with if they’re on deadline. Strip out the form or anonymous email address and add a name and direct phone number of a media relations professional. #2

Mobile 91

Mobile Corporate Survey Web 91

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

MARCH 9, 2018

Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget. But there are also “free” syndication platforms such as Medium, LinkedIn Pulse, Buzzfeed and Slideshare, where republishing content is welcomed. Sound daunting?

Infographics 101

Infographics Fashion Advertising Advertising 101

Sword and the Script

OCTOBER 11, 2016

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business? The cliff notes to three recent social media studies follow below. 1) Benchmarks for Brands in Social Media.

Social Media 60

Social Media Study Media Survey 60

The Stalwart Blog

DECEMBER 18, 2015

While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Beyond PR

JUNE 19, 2017

Social Media. If you plan to rename your social media handles, it might be good to pin a post to the top of your feed explaining that you’ve changed your name and then direct customers to a longer explanation elsewhere, perhaps on your blog or to your website. New handle. Updated bio. Tweet explaining changes. New handle. Updated bio.

Communications 69

Communications How To Telecommunications Employee 69

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

JANUARY 6, 2015

For a closer look at past posts, we welcome you to peruse these past blog post categories: Agency Life (3) , Blogger Relations (2) , Blogging (8) , Brand Strategy (19) , Content Curation (3) , Corporate Communications (13) , Crisis Communications (9) , E-Book (1) , Event Marketing (5) , Facebook (5) , Giveaway (4) , Google+ (1) , Inbound Marketing (..)

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Blogger relations. Community relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 28) Media Relations is hard and getting harder.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Here are ways to maximize a public relations budget.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

DECEMBER 18, 2018

With crisis communications front and center (social media can blow up even a seemingly insignificant issue very quickly) and thought leadership playing such vital roles in a brand’s bottom line, it seems like PR is enjoying a bit of a renaissance. >>>Also >>>Also see: Is Media Relations Getting Harder?

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? An example media relations workflow is set out below. Share it with your network: Tweet now – Share on LinkedIn now. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Are you up to speed?

How To 60

How To Software System Employee 60

MaccaPR

OCTOBER 26, 2015

AdAge said Bush campaign advisor Austin Barbour credited front-runner Trump’s success to his “knack for attracting free media coverage” - in other words, classic publicity and media relations. In other words, marketers will have to create a well-rounded media ecosystem for their brands.”. And they don’t block content.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48