ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

NOVEMBER 29, 2017

Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of media training should be putting the student in front of others who will ask them random questions. Let them answer completely.

Media Training 87

Media Training Training Film Media 87

PR for Anyone

JUNE 23, 2021

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? Do they see interviews, media, articles featuring you as the expert? Do you look like an expert in your industry?

Industry 130

Industry Social Media Google Training 130

PR for Anyone

JULY 22, 2021

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. What do you solve.

Industry 130

Industry Pitching How To System 130

Ishmael's Corner

APRIL 29, 2020

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

Interviews 125

Interviews Storytelling Radio Communications 125

Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

Interviews 174

Interviews Real Estate Media Pitching 174

Prohibition

OCTOBER 12, 2019

If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. It is easy to become frustrated when you feel you aren’t being heard, but controlling your emotions is vital whilst taking part in a media interview. 1) BE ENTHUSIASTIC.

Interviews 48

Interviews Media Media Training Training 48

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Industry conferences are vital venues for lead generation and networking, as well as for for building authority. Media training.

Agency 188

Agency Publicity Media Training Training 188

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

APRIL 11, 2024

Mr. Sackur interviewed Mr. Ali about his country’s vast oil reserves and their impact on both the country and the climate. The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview.

Interviews 193

Interviews How To Media Viral 193

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. In interview with Jim Cramer on his CNBC show, Stumpf accepts no real responsibility. Contrition?

Interviews 170

Interviews Media Training Training Video 170

PR for Anyone

OCTOBER 14, 2021

PR is giving you visibility… it’s giving you credibility… it’s positioning you as the authority in your industry… so why not use that to land new customers and clients? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

FEBRUARY 15, 2023

Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. You are the go-to expert the media regularly uses related to your industry.

Pitching 130

Pitching Media Interviews Video 130

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry!

Pitching 130

Pitching Television Interviews Video 130

PR for Anyone

DECEMBER 1, 2021

For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This week I want to talk about your virtual interview backgrounds. And, I’ve never seen him on the news again.

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

SEPTEMBER 8, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This is all about your industry.”. So make sure you take advantage of any media that you get. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. I’d love to connect.:

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! Share contacts or resources you have that could help them on future stories. Do your homework on the journalist and the outlet. I’d love to connect.:

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. or costumes.

Creativity 243

Creativity Groups Retail Media Training 243

PR for Anyone

OCTOBER 13, 2022

Go to the channel HERE , subscribe and ring the bell so you’re notified of new videos and then go check out the new playlist, Established to Known™ to help you really position yourself as a known industry expert. Imagine having the media reach out to you because you are seen as THE go-to expert in the industry.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

MARCH 10, 2022

We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. I keep getting emails from attendees about all the interviews they are landing – yay! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Media 130

Media Pitching Television Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. The interview went really well, it just shows how important it is to craft a well-researched _. media monitoring. thought leadership. key messages.

Publicity 120

Publicity Media Training Interviews B2B 120

PR for Anyone

JULY 28, 2022

Many people feel they have one story and that one story might not fit in every media outlet. I just interviewed someone on my PR Champions show and he summed it up so visually. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! It’s up to you to tweak the story so that it works wherever you send it.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

AUGUST 18, 2022

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

AUGUST 17, 2021

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! ” Newsjacking. I’d love to connect.:

Trends 246

Trends Television Exercises Pitching 246

Bianchi Biz Blog

APRIL 3, 2023

I’ll continue to cover this area and charger uptime—a sore point for the industry. I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words.

Automotive 77

Automotive Meeting Report Insurance 77

PR for Anyone

MAY 18, 2022

I use the word “famous” because someone in your industry will be perceived as THE guru, THE expert, THE famous person in the industry. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Do you make a good interview? PR Myth #1 – Hiring a PR Firm will make you famous.

YouTube 130

YouTube Video Pitching How To 130

PR for Anyone

SEPTEMBER 1, 2021

Think about your industry and what happens with that during this time. Does your business or industry relate to anything relevant to back to school? What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business.

Pitching 130

Pitching System Google Local 130

PR for Anyone

OCTOBER 7, 2021

Search hashtags related to your industry and see what topics are people are talking about. The media is regularly covering trends that are going viral on that platform. NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! We film an interview with you. I did this video about TikTok.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? So much to consider like the season – it’s fall – what happens in your industry in fall? NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! There’s also a bonus video in there about how to nail the interview when you get it.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 21, 2021

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) NOW is your time to by seen as THE go-to expert, an A-Lister in your industry! I have interviewed so many journalists. I’d love to connect.:

Pitching 130

Pitching Television Media Interviews 130

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. Media prep didn’t stick. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

PR for Anyone

FEBRUARY 21, 2022

Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Check out PR and media groups and start listening and paying attention to what the journalists are looking for. I’d love to connect.:

Publicity 130

Publicity YouTube Video Groups 130

PRSay

NOVEMBER 12, 2020

We chatted about his ever-changing life with an 18-month-old son, the way his industry has responded to the pandemic and what has changed for better and for worse. For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview.

Journalism 211

Journalism Report Interviews Meeting 211

Konnect Agency

NOVEMBER 8, 2021

This niche outreach allows the opportunity to not only share your current funding round but secure future business through these industry publications, as seen in VC News Daily , PE Hub , and Wall Street Journal Pro PE. Set-Up For Long-Term Success.

Agency 98

Agency Financial Media Training Training 98

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! It’s going to be someone, so let’s have it be you and not your competitor.

Storytelling 130

Storytelling Media Video YouTube 130