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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step.

Media 294
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

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Land Stories

PR for Anyone

Think about your industry and what happens with that during this time. Does your business or industry relate to anything relevant to back to school? What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business.

Pitching 130
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Getting the Yes When Pitching the Media

PR for Anyone

If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. I’d love to connect.:

Pitching 130
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What to Pitch in October

PR for Anyone

What are you going to pitch the media in October? So much to consider like the season – it’s fall – what happens in your industry in fall? NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! what you can pitch your local media for the month of October. Transcript.

Pitching 130
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Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report

PRSay

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. This is down from 19 percent in 2019. Photo credit: shutterstock.

Report 168
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Advertising vs Publicity

PR for Anyone

. #3 – publicity is what we call “earned media.” ” Someone else is using you as an industry expert so you’ve earned that citation. You are seen as “famous” in your industry. This is the power of media. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!