Shift Communications

FEBRUARY 20, 2019

Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. The current media landscape lends itself to lucrative opportunities on a global scale. along with post content data.

Trends 142

Trends Industry Wikipedia How To 142

NewsWhip

MARCH 15, 2024

Can you talk about the role technology has played throughout that journey? When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data. Short answer: both!

Data 78

Data Social Media Consumer Trends 78

NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments.

Brand 78

Brand Branding Film Reddit 78

NewsWhip

OCTOBER 26, 2021

Can you talk about the role technology has played throughout that journey? When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data. Short answer: both!

Data 78

Data Social Media Consumer Trends 78

Shift Communications

SEPTEMBER 25, 2017

A random one-time Reddit hit is enough to skew a model, but if I had no part in creating the hit, if it was truly random, it has no place in the model. Vice President, Marketing Technology. Mistaking Predictions for Insights. The final way predictive analytics goes wrong isn’t with the prediction, but what we do with it. Stay tuned!

Analytics 87

Analytics Engineering Data Reddit 87

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. via Dave Kerpen & Inc “…a rising need in technology capabilities among PR and comms practitioners, beyond the traditional media database. Here’s what you need to know: what I cover , who I’m covering and here’s how to reach me.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Waxing UnLyrical

MAY 13, 2019

In this post, I’ll be sharing tips on how to win customer attention for keeps. Align Technology. Reddit Keyword Monitor Pro. BlackBerry and Nokia are currently playing catch up because they failed to listen. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Fast Retailing.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Where the Fishermen Ain't

FEBRUARY 1, 2016

One of the trends that I have been following involves how emerging social network experiments are applying economic models to determine how to surface and present user-generated content. At its very bottom, economics is the science of the choices you make and how you manage scarcity. Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

Where the Fishermen Ain't

FEBRUARY 1, 2016

One of the trends that I have been following involves how emerging social network experiments are applying economic models to determine how to surface and present user-generated content. At its very bottom, economics is the science of the choices you make and how you manage scarcity. Today, I'll offer three such ideas. . .

Reddit 20

Reddit Wikipedia Web Privacy 20

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. So, how can it possibly compete? Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Second, the platform is built on modern technology. Truescope is a new media monitoring tool that just raised $6.2

Tools 159

Tools Media Software Analysis 159

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. Here’s how to pitch this blog. 1% said SnapChat. Reporters review business social media profiles.

Survey 77

Survey Media Relations Report Media 77

Buzzstream

MARCH 21, 2024

Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. In the next section, I’ll show you how to employ them naturally. For now, let’s talk about aligning goals.

Construction 62

Construction How To Media Google 62

PR 20/20

JANUARY 3, 2019

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

APRIL 13, 2021

How would a natural language processing ( NLP ) algorithm tone or assess the sentiment of ice cream chatter on social media? NLP is used in a variety or PR technologies for media monitoring. Sorting out what is positive, and negative is a big challenge that NLP faces. Meltwater has been working on adding context.

Analysis 78

Analysis Marketing Engineering Data 78

Stuart Bruce

MAY 3, 2016

Suddenly I understand just why the Apple fan boys and fan girls can fall in love with a piece of cold, hard technology. If they want to make it feel premium then give me a nicely bound book that tells me how to use the pen and detach the keyboard and has tips for getting the most out of it. and oddly a ‘Reddit Enhancement Suite’.

Local 60

Local Writing Reddit Web 60

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. One critical experience I had was the entire time I spent working at Phoenix Technologies , which was 10 years in duration.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 102

Software Reddit Marketing Survey 102