PR for Anyone

AUGUST 20, 2020

Seeing yourself on the television screen as an industry expert is super exciting… and super valuable when attracting new clients. The big question is, how do you get on TV? In the video above, I share how the Today Show does this. So never let a published story or television segment get you down that it wasn’t you.

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Television Radio Pitching Print 130

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Movies and television. Music and radio. The post How to Improve Your Social Media Targeting appeared first on Cision. Family and parenting. Food and drink. Hobbies and interests. Life stages.

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Social Media How To Insurance Insurance 233

PR for Anyone

MARCH 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3 Both are needed in business but which one is most valuable?

Advertising 130

Advertising Advertising Publicity YouTube 130

PRSay

MARCH 18, 2020

Here’s a sampling of what we’ve heard: One radio network producer told us that they are open to “anything they can get their hands on” related to COVID-19. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.”

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Resources Pitching Television Radio 214

Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Critical Mention users can now track audience and publicity values for their radio mentions.

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Radio Instagram Analytics Mobile 116

Critical Mention

FEBRUARY 6, 2020

In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time. As an example, the time you spend trying to figure out how to use the tool the way you need is keeping you from being productive in other areas of your job.

How To 106

How To Media Radio Print 106

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Prohibition

AUGUST 19, 2022

Unlike radio, a podcast is held on a platform such as Apple Podcasts or music streaming platforms like Spotify and can only be accessed from the platform. Listeners are used to adverts similar to television adverts and can fast forward if they don’t want to hear them. How to get your brand involved with podcasts.

Television 62

Television Advertising Advertising Instagram 62

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. Knowing how to work with big data will also become more important for PR pros.

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Publicity Social Media Television Measurement 167

Critical Mention

SEPTEMBER 13, 2019

Most of these will include “how-to” content, and “tips” searches. Utilize Video Marketing Strategies. Video marketing is a must! Video marketing is made for such people. Also, be sure to keep those KPIs in mind when creating video marketing content. Until next time! Critical Mention. SCHEDULE A DEMO.

Marketing 92

Marketing SEO Radio Video 92

Stephen Waddington

MAY 19, 2020

You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Radio, television and streaming are also holding up or growing. There’s been a reduction in audio and video production quality driven by broadband and web conferencing.

Crisis 151

Crisis Government Energy Community 151

Solo PR Pro

JULY 14, 2015

Advice about how to use concise, quotable language. Tips by media type – outline the specific considerations for print/online, radio/audio, television and web-based video. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Appearance and wardrobe tips.

Media Training 40

Media Training Training Handbook How To 40

Maxim Behar

AUGUST 4, 2022

We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever. It's not a question of who manipulates what, but who reacts how. People, who know how to articulate what they do, should come into politics.

Ethics 52

Ethics Newspapers Government Television 52

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Even radio. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Video is among your most powerful tools.

Media 120

Media Television Video Print 120

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media.

Brand 87

Brand Branding Instagram YouTube 87

Flatiron Communications

NOVEMBER 23, 2014

She hadn’t previously worked in the business, and needed some basic pointers on how to generate media coverage for this first-of-a-kind “museum,” which was founded by CBS Television patriarch William S. You can view the event videos here , starting with opening remarks from Hearst Corp’s Frank Bennack Jr.,

Storytelling 34

Storytelling Television Radio Media 34

Maxim Behar

JANUARY 11, 2024

The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. At the same time, know how to deal with fake news. You must train them with this technology to tell them what it can be used for and how. That's the big revolution.

Leadership 59

Leadership Social Media Creativity Ethics 59

Beyond PR

MAY 2, 2017

You can now combine up to ten photos or videos into one post. Imagine how powerful this tool is for a Realtor who can now show several images of a listing or a restaurant owner who can share images of ten different entrees. Also, think about on television when they say, “Coming up next…” That is a hook.

Social Media 78

Social Media Media Local Pitching 78

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Here are three key takeaways from my experience: a) I learned how to be a data-driven marketer. Today he’s on his own. What do you think you learned as you grew in those roles?

Technology 61

Technology Marketing Retail Interviews 61

Cision

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the bookings are arranged, you need to consider the video production angle of the media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Now, though, there’s more video content to compete with and more limits on the types of branded content a newsroom will take. Needless to say, it’s all a bit overwhelming. .

Strategy 40

Strategy Media Radio How To 40

Beyond PR

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Journalistics

MARCH 26, 2015

Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” These services launched over the course of the past couple of weeks.

Twitter 75

Twitter Report Journalism Video 75

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. I listen to a few radio stations throughout the day, and they always do this. They go to the news. Dave Oates: Right.

Crisis 78

Crisis Local Facebook Social Media 78

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. It might mean providing quick tips in a video or on an infographic. You keep offering useful information in articles or videos. What you’re probably still wondering is how to get PR campaigns going that effectively use earned media.

Publicity 66

Publicity Small Business Advertising Advertising 66

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

.” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

Anyone of you might be sitting recording, photographing and videoing what I’m saying right here, right now. But now as we reach maturity as young adults we’ve learnt how to listen and understand so social media becomes embedded in more and more aspects of the business moving from marketing and communications to customer service and beyond.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. The best way to understand how to pitch a story to a publication is buy a copy and read it or check it out online.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Facebook will be used more as a mass marketing tool, like a television station. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman. Creativity is back.

Social Media 93

Social Media Marketing Media Creativity 93

Maxim Behar

JULY 9, 2023

Mainly because none of us know how to react. Televisions, yours, national, radios. The people in the video as we saw were talking about sirens to warn them. You remember Mizia, the Asparuhovo district and many other disasters, earthquakes, and all. The so-called "Civil Protection", there are probably more.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

Mainly because none of us know how to react. Televisions, yours, national, radios. The people in the video as we saw were talking about sirens to warn them. You remember Mizia, the Asparuhovo district and many other disasters, earthquakes, and all. The so-called "Civil Protection", there are probably more.

Communications 52

Communications Policies System Government 52