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How to Develop Good Social Listening Techniques

PR for Anyone

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

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Three Steps to a Killer Media Pitch

PR for Anyone

Landing in the media is as easy as these three steps to a killer media pitch! Get to your pitch quickly and concisely to make it easier for the journalist or producer to give you the yes! It’s important that your media pitch have something valuable for the audience. Don’t write this long stuff. Make it short.

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Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

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Public Relations Skills

PR for Anyone

This is what you use to attract and pitch the media. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). 2) Niche what you do and pitch around that. People upsizing?

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Public Relations Plan - Provide Value

PR for Anyone

You don’t always have to pitch yourself. The reporter writes, edits. If it's for television, they're writing the television copy. So when you have this reporter who has all this work to do, imagine how valuable you are when you learn how to pitch really good stories. They’re editing.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

Deirdre Breakenridge

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. Be flexible in your pitch.

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What Skills Make the Best Public Relations Specialist?

PR for Anyone

What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Google makes that very easy for us!

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