Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Webinar Speakers. Stacey Hedman.

How To 370

How To Internal International Employee 370

Onclusive

OCTOBER 18, 2019

Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. Join this exciting webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of Public and Investor Relations, Mark Delcorps.

Brand 285

Brand Branding Media Measurement 285

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case. If so, we’ve got you covered.

How To 396

How To Measurement Data Writing 396

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Know how well your messaging works.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JANUARY 13, 2020

Join this webinar to learn how Livongo controlled the narrative and leveraged Onclusive to have a successful and award-winning IPO. In This Webinar You’ll Learn: How to develop a narrative that helps land high-impact stories. How Livongo increased brand awareness in preparation for the IPO.

Media Relations 150

Media Relations Media Measurement Report 150

The Resolution Blog

MAY 11, 2018

The PR webinar series to super-charge your results, all in one place. We know we all need to learn more but scheduling an hour out of a busy day for a webinar is a challenge. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one post.

SEO 120

SEO eBook Data Measurement 120

Onclusive

JANUARY 24, 2022

In this webinar, you’ll learn: Why data and technology are essential to modern media relations How to identify the most impactful authors & outlets for your brand Best practices for crafting and packaging a compelling pitch How to measure success, optimize your strategies, and nurture media relationships in the long-term.

Pitching 370

Pitching Media Data Technology 370

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold. Join us for Crisis Communications: Preparation & Management Essentials webinar on Thursday, May 13th.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing. Sara Eberle.

Data 370

Data Advertising Advertising Corporate 370

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Speaker Info.

Media 370

Media Measurement Reputation Examples 370

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

JUNE 4, 2020

Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman. VP of Brand & Corporate Marketing. Sean O’Neal. June 25th: 1PM EST / 10AM PST.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

SEPTEMBER 25, 2020

In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How a service-first attitude can help your team craft more compelling stories and pitches. How a service-first attitude can help your team craft more compelling stories and pitches. Speaker Info.

Publicity 370

Publicity Measurement Data Employee 370

Onclusive

JUNE 16, 2023

Check out our webinar on communicating sustainability initiatives effectively here. Check out our whitepaper ‘ Social Media the PR Way: Enhance Your Strategy with Social Listening ‘ The post Influencer PR: The Rise of De-Influencers & How to Adapt? appeared first on Onclusive.

How To 195

How To Consumer Social Media Community 195

Onclusive

JANUARY 24, 2022

In this webinar, you’ll learn: Why data and technology are essential to modern media relations How to identify the most impactful authors & outlets for your brand Best practices for crafting and packaging a compelling pitch How to measure success, optimize your strategies, and nurture media relationships in the long-term.

Pitching 195

Pitching Media Data Technology 195

Onclusive

APRIL 5, 2019

Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. In this webinar you’ll learn: Why measure the quality, not just quantity, of your content.

Communications 284

Communications Measurement Strategy Media Relations 284

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Join us for Managing Corporate Reputation with PESTLE Analysis webinar next week on Thursday, November 18th.

Analysis 195

Analysis Corporate Reputation How To 195

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. If you don’t have accurate data or know how to analyze it, you’ll fail to grasp which campaigns have the most impact on your audience.

Measurement 168

Measurement Data Survey Software 168

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. How well does your executive team understand how to leverage PR? How do you use data and measurement to inform and shape your earned media strategy?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

The Proactive Report

MAY 1, 2017

If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard. How to analyze your earned and social traffic.

Course 100

Course Measurement Analytics Google 100

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. How to find influencers that don’t just have a big audience, but inspire action. Best practices for measuring the impact of your influencer marketing program.

Marketing 120

Marketing Customer Service Community Conference 120

Business Wire

JULY 28, 2017

The statement that PR pros are just not paid enough is sure to get any communicator’s attention, and it made quite the impact as the phrase that started off the recent webinar Monitor, Measure, Evaluate, Evolve. Learn more about the role of data in today’s public relations programming (including how to do it!)

Data 159

Data How To Internal International 159

Contently - Strategy

FEBRUARY 23, 2023

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. Why Marketers Should Measure Sentiment It’s not enough for people to know about a brand anymore.

How To 89

How To Measurement Survey Analysis 89

Onclusive

FEBRUARY 9, 2021

Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.

Agency 195

Agency Strategy Communications How To 195

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. Measure how much. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. Want to learn how to get the most buzz for your buck? Here are the top three takeaways from Shonali’s recent webinar: 1.

Measurement 120

Measurement Internal International Analytics 120

Onclusive

DECEMBER 30, 2020

The session will offer both the executive and communications professionals’ perspectives on engagement best practices and how to lead a successful corporate communications operation.

Communications 195

Communications Financial Corporate Leadership 195

Presspage

FEBRUARY 27, 2018

Join Bart Verhulst, Co-Founder & Chief Strategist of PressPage for the free Essentials for a Stellar Online Newsroom webinar on March 22, 2018, at 1 p.m. How best to use multimedia assets to turn your text-only pages into a compelling multimedia visual feast. Which successful print media tactics work best for your online newsroom.

Print 60

Print Web Corporate Analytics 60

Onclusive

OCTOBER 12, 2016

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

Data 150

Data How To Measurement Examples 150

Cision

JUNE 5, 2015

Ninety-five percent of communicators say they measure their PR, including social media. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you. Whether you’re new to PR measurement or want to refine or upgrade your efforts, Cision has the resources for you.

Resources 120

Resources Measurement Advertising Advertising 120

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JUNE 24, 2020

Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. We will also be hosting a webinar on the topic on June 25th, 2020. Owned media strategies are no exception. Learn more and register for “Owned Media & The Growth PR Playbook” here.

Strategy 418

Strategy Media Advertising Advertising 418