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How a Personal Touch in Communications Failed Big Time

Ishmael's Corner

I have this theory that as our world increasingly tilts toward the digital side, the human touch, the personal touch, becomes more valuable. With this as the backdrop, I can understand the resurrection of the handwritten note as a means to communicate the personal touch. Makes sense. PR Guy 2: I’m blanking.

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Top Public Relations Trends in 2018: Introduction

Shift Communications

In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The Big Picture. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. The 2018 PR Mega-Trends.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

This allowed Dollar Shave Club to be even more aggressive in positioning its brand against CPGs, claiming that the incumbents were out of touch and threatened by change. This allowed Dollar Shave Club to be even more aggressive in positioning its brand against CPGs, claiming that the incumbents were out of touch and threatened by change.

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Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

During his General Session speech at the 2018 PRSA International Conference , Reich reminded the audience of professional communicators that while the truth itself is iron-clad, perception and experiences vary based on the person and the background. We are not communicating across boundaries,” he said. .

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The Key in Any Relationship — Trust: The Hoffman Agency Core Values, Part 2

The Hoffman Agency

We touched on how our values go beyond the average company blurb seen on websites or within a boilerplate; how they guide us in our everyday interactions with others and serve as the cornerstone of our operations from the top-down. Let’s look into what Trust means to us at Hoffman and how it impacts our everyday work.

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What Is Crisis Management And Why Its Important?

Prohibition

Without a documented plan, how would you handle a crisis? In a recent article, it was stated that “a crisis has an impact of 10 times greater than a positive message or an idea.”. With the above data point in mind, how would your audience react if one of your users gets hurt using one of your products? What is a crisis?

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Maxim Behar for BG ONAIR: What Bulgarians were Searching for on Google in 2021

Maxim Behar

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. Good morning. Host 2: Good morning to both of you. Maxim Behar: Good morning.

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