Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. But then there’s PR, which is commonly treated as a different mechanism altogether.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

OCTOBER 25, 2022

Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. More value placed on communications due to the pandemic and guidelines changing so quickly.”. Harder to pitch. Expanded expectations. Comms more valued.

Communications 122

Communications Crisis Internal International 122

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . Optimize your web pages to ensure that your audience can easily find you. Pitch your content to industry publications to ensure the right people see your message. Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom.

B2B 174

B2B Company Marketing SEO 174

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. Owned media is any web property that your company owns outright. The world of PR is changing faster than ever, and there’s a constant pressure to keep pace.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

FEBRUARY 18, 2017

Despite the maturation of digital marketing and web analytics, this remains a challenge. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. The hard sell on a native ad is like making a marriage proposal on a first date. And later. “64%

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. click any image for higher resolution).

Tools 83

Tools Comparison Media System 83

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”.

How To 62

How To SEO Google Pitching 62

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. By including sponsorship guidelines for influencers, etc., The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 116

B2B Marketing Survey Software 116

Buzzstream

FEBRUARY 15, 2024

Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Building and Pitching New Content New, fresh content is one of the best ways to get quality links. Here are some ways to build new content for pitching.

How To 71

How To SEO Google Examples 71

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. The deluge of PR pitches. Pitch proof points with claims. Social media statistics from 2020. Marketing Statistics from 2020. Source: Code of PR Ethics? ).

Survey 176

Survey Marketing B2B Study 176

Cision

MAY 9, 2017

The other day I got a pitch from someone who wrote a cooking blog and wanted to contribute a post on boiling eggs. My company is Egg Marketing, but clearly this person didn’t read a single blog post nor my blogging guidelines. But even if someone pitches a topic near what you’re looking for, I encourage you to still be picky.

Blogging 159

Blogging How To Guidelines Social Media 159

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

PR Fuel

MARCH 17, 2020

SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. With these broad PR guidelines in mind, let’s look at some specific tips for how to get PR success for your small business. PR Tips How To Pitch to a Publication.

Publicity 67

Publicity Small Business Advertising Advertising 67

Contently - Strategy

SEPTEMBER 13, 2019

We ideate, pitch, publish, and analyze, and then we shove all our data into a Rube Goldberg machine marked “Optimize” so we can do it again. If that web series from years ago was bad, just get rid of it. Were they serious? You should have heard the crowd laughing. Marketers don’t slow down.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Shift Communications

DECEMBER 10, 2015

This can be made easier if there are specified branding guidelines for image creation – rules that tell you things like what colors to use. You can also search the web for free images – some photographers and artists make their work free to use. Know how to write a killer pitch or press release?

Infographics 60

Infographics Tools Guidelines Writing 60

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

APRIL 11, 2016

” Have you read any great posts on influencer marketing lately?

Marketing 40

Marketing Guidelines Community Banking 40

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast is a free anti-virus tool, which in the process of protecting people, collects a ton of information about web usage. 9) OnePitch analyzes 1,000 pitches for trends. How did it work?

Software 102

Software Analysis Data Tools 102

Flack's Revenge

MAY 17, 2018

’ Asked if he had any guidelines in mind, Mr. Pozen demurred. “If You Pitch this, Bad S**t will Happen” In the above story, the journalists are portrayed as hapless pawns, caught in the crossfire of good vs. evil. They see what’s happening on the dark web. We bring them spokespeople and inside info.

Ethics 120

Ethics Banking Journalism Guidelines 120