Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. That will never change.

How To 62

How To Google SEO Pitching 62

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . They’re raring to go with branded content about who they are and promotional materials about what makes their product great. Creating content that addresses the buyer’s questions at each stage of the funnel will keep your brand top-of-mind without being pushy.

B2B 177

B2B Company Marketing SEO 177

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? What was the amount and quality of brand mentions/discussions? Has their brand voice changed recently?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

Sword and the Script

FEBRUARY 18, 2017

Despite the maturation of digital marketing and web analytics, this remains a challenge. What did brands get for their money this year? It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. And later. “64% Given Mr.

B2B 67

B2B Marketing Advertising Advertising 67

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. The company pitches this as a way to organize your monitoring results.

Tools 83

Tools Comparison Media System 83

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. That will never change.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Mid-tier bloggers or brand-new sites in your niche are great examples of relevant links that can help you in the long run. Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. That will never change.

How To 62

How To SEO Google Pitching 62

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity. The age-old question.

How To 71

How To SEO Google Examples 71

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” I’m open to pitches on these, but please read this first.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

SEPTEMBER 13, 2019

We ideate, pitch, publish, and analyze, and then we shove all our data into a Rube Goldberg machine marked “Optimize” so we can do it again. It’s really hard to keep scaling while ensuring every piece of content adheres to your key objectives and centralized brand voice. Were they serious? Baer wasn’t alone.

Content Marketing 111

Content Marketing Marketing Conference Blogging 111

PR Fuel

MARCH 17, 2020

PR helps small businesses build brand awareness and credibility. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. They need a unique brand and story to create an image that reflects their business’s core strengths.

Publicity 66

Publicity Small Business Advertising Advertising 66

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. It’s best to use similar colors, fonts, and images through branded images but especially within campaigns. You can also search the web for free images – some photographers and artists make their work free to use.

Infographics 60

Infographics Tools Guidelines Writing 60

Waxing UnLyrical

APRIL 11, 2016

Why: “The value in a single Tweet can be deciphered many ways, depending upon what’s most important to your company,” says Jason Falls as he explores why “the real value for many brands is in who offers original Tweets about you vs. simply hits the one-click, copy-paste button of a Re-Tweet.” ” 3. Why: Puppies!

Marketing 40

Marketing Guidelines Community Banking 40

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast is a free anti-virus tool, which in the process of protecting people, collects a ton of information about web usage. Burrelles has been working to modernize both its brand and technology.

Software 103

Software Analysis Data Tools 103