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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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Painting a Picture of the U.S. Military: Lessons From Public Affairs Officers

PRSay

Beyond their primary role as conduits between the American public and the military , military public affairs officers often want to build relationships with entertainment stakeholders. A control group of 76 participants received an unrelated clip to watch, having been randomly assigned to this condition. Photographs.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Establish an internal management working group supported by the appropriate professional advisers as required.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

He was also a founding partner in Worldcom Public Relations Group, a network of independent firms that grew to include businesses in 35 countries. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple.

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The Different Types of Public Relations: A Complete Guide

Stern + Associates

Better community relations can increase sales, employee morale, and reputation. When a crisis happens, it is important for a business to have a plan in place to communicate with the public. By having a plan in place, a business can minimize the damage caused by a crisis and protect its reputation.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Influence public opinion and legislative processes.