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The Different Types of Public Relations: A Complete Guide

Stern + Associates

Better community relations can increase sales, employee morale, and reputation. There are many ways to build community relations. Crisis communication Crisis communication is a type of public relations strategy that deals with handling a crisis situation.

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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. Establish an internal management working group supported by the appropriate professional advisers as required.

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Public Relations Objectives

Doctor Spin

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Long Range Planning 7 Post, J.,

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PR and social media set for continued growth

Stuart Bruce

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

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Public Relations vs Marketing

Doctor Spin

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

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What to Look for When Choosing a PR Agency 

Landis PR

Finding the right agency is more than hearing great ideas and understanding reputations. Is it your company’s style to meet and spitball ideas or are you more of a “let’s review the slides” sort of group? Presentation over zoom? In-person meeting? Make a judgement call here.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. We want more people, more groups we can connect with. We talk about creating constituencies.