ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Digital and social media proficiency This one’s a given. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Solo PR Pro

FEBRUARY 6, 2024

Tools like Google Analytics, BuzzSumo, and Brandwatch offer in-depth insights into audience behaviors and trends. For example, Google Analytics can track user engagement on a website, revealing which content resonates the most. Social listening tools allow you to monitor conversations about your clients industries.

Data 52

Data Strategy Publicity Handbook 52

Shift Communications

DECEMBER 11, 2014

Much like Google, you can head to Facebook and use the search bar to find old posts. Facebook SEO. The post search means that similar to Google, you can find posts on topics with keywords. Which means, Facebook just established SEO for the entire archive of public posts. It’s that easy. Get your search on.

SEO 155

SEO Facebook Brand Branding 155

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns. To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Mobile 244

Mobile SEO Web Journalism 244

Waxing UnLyrical

AUGUST 8, 2019

Instagram has really transformed the world of social media with its visual orientation which has enabled a new generation of users equipped with smartphones to click photos, edit them and upload them to their accounts anywhere and everywhere. It’s really very important to define the goals to achieve measurable success on Instagram.

Instagram 67

Instagram SEO Exercises Social Media 67

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. Positive press drives SEO.

SEO 227

SEO Agency Reputation Policies 227

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Write a Great Headline.

SEO 75

SEO Engineering Google Writing 75

5W PR

JULY 18, 2023

Social media Food and beverage social media tools are an excellent channel for connecting with a target audience. Use visually captivating imagery and videos across the brand’s website and social media platforms. Collect email addresses through the brand’s website and social media platforms.

Brand 78

Brand Branding Engineering Analytics 78

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. 1: Ranking Number One on Google Organic Search Gets You a 34% Click Through Rate.

Social Media 75

Social Media SEO Media Local 75

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Read more on building backlinks and improving your SEO here. Impressions.

Measurement 68

Measurement Analysis Analytics Reputation 68

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. That will never change.

How To 62

How To Google SEO Pitching 62

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

Measurement 49

Measurement Analytics Google Agency 49

Onclusive

JUNE 21, 2017

In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. Apply critical thinking before fulfilling the “ask”.

Storytelling 329

Storytelling SEO Community Engineering 329

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

Google 109

Google SEO Engineering Measurement 109

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

Deirdre Breakenridge

NOVEMBER 11, 2019

Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Now is the perfect time to begin.

Community 206

Community Nonprofit Conference Social Media 206

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet with the rise of social media and the profound digital disruption of advertising, PR has come into its own. Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Stern + Associates

JANUARY 4, 2023

By regularly engaging with followers on social media and through email marketing campaigns, companies and their top executives can build audience trust and loyalty in a humanized and authentic way. Measured results. Increased lead generation and sales. Digital marketing allows you to track the success of your PR efforts.

Strategy 68

Strategy Marketing Leadership Print 68

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Need help with marketing or PR?

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

5W PR

JUNE 8, 2020

Advertising on social media is losing favor among many marketers. It may be time to redirect social media ad funds to other areas. Review the SEO strategy to ensure that content optimization and link building are prominent. Court Google. What to Shed. Both can help maximize the brand’s rankings.

SEO 88

SEO Consumer Education Course 88

Sword and the Script

AUGUST 29, 2020

The study says media relations has been supplanted by other functions as the top services provided by public relations. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR

Media Relations 99

Media Relations Report Industry SEO 99

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. PR and SEO are joined. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.) Search algorithms.

Google 101

Google Nonprofit Engineering SEO 101

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

DECEMBER 4, 2018

Talk to your SEO and Web team. Find out what people are searching for in Google and on your site. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. More research is needed here. Find out what content is currently available.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. Engagement. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web.

Google 133

Google Banking Engineering Web 133