Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JUNE 28, 2011

Megan: “[The] best way to answer is talking about how we DO measure. Sandee Jackson pointed out, “Because it’s the most recognized measure of social influence. Does the addition of LinkedIn & Facebook scoring improve professional credibility or make it more personal? Even those who doubt it, recognize it.”

Measurement 81

Measurement System LinkedIn Facebook 81

Solo PR Pro

DECEMBER 22, 2020

When you attend PR conferences, you get access to workshops, talks and panels led by industry professionals, plus the chance to network and brainstorm with PR professionals just like you. Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

NOVEMBER 3, 2010

We both like smart measurement. So I’m quite delighted that he will be joining the #measurePR Twitter chat on November 9, to talk about social media ROI and possibly quite a bit else. While Olivier is way more established than I am (no, dude, I am not calling you old), I know we have at least two things in common: 1.

Measurement 102

Measurement Blogging Tourism Social Media 102

wiredPRworks

NOVEMBER 18, 2020

Called Wired PR Works in 4D , this is a program for virtual presentations to groups, hands-on fear-free workshops, and online e-learning courses. For example, if your target group is millennials, Instagram may be a better marketing route than Facebook. How are you going to measure your success? Every picture tells a story.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome. pts Settings.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. Your keywords might be “social media for non-profits.&# In Google you get: Let’s face it. Click here to try reconnecting the live stream. |

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? I wonder how respondents were thinking about and defining ROI.

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

DECEMBER 28, 2010

If you are looking for ways to energize your public relations and social media efforts in the new year, you might want to re-read a fairy tale. Sign up post-haste! ), you’ll remember I profiled Dan Gordon and his use of social media. And they almost always end with a “happily ever after.&# Seriously.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

FEBRUARY 7, 2011

Comment as pts moderator 3HatsComm Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tourism 64

Tourism Measurement Twitter Blogging 64

Waxing UnLyrical

NOVEMBER 6, 2010

Comment as pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

NOVEMBER 17, 2010

Just saying… I really started thinking actively about things like this after attending a writing workshop by the oh-so-fabulous Ann Wylie (you really should sign up, if she’s teaching anywhere near you). On that note, diversifying media can add appeal too, like adding mini video or audio casts. pts Settings.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Social Media 73

Social Media Twitter Facebook Measurement 73

Karen Freberg

JUNE 24, 2017

I got a chance to network and chat with people from agencies, brands, and even those who were working for companies like Facebook, Twitter, and Instagram. Many of the professionals I talked to did not know there were social media classes being taught, and that we were using certain programs like Facebook Blueprint in our classes.

Education 40

Education Conference Social Media Sports 40

Waxing UnLyrical

DECEMBER 13, 2010

Comment as pts moderator Amber Francis @defineamber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Mark as read Approve comment Due to all the negative media attention, they asked that I not livestream it. Click here to try reconnecting the live stream. | pts Settings.

Media 89

Media Facebook Twitter Film 89

Waxing UnLyrical

NOVEMBER 14, 2010

Though he mostly blogs about woodworking, he actually works in social media. Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: blogroll , davina brewer | Comments (11) Site settings comment help? Why: crises are sometimes unpredictable, but often avoidable. Dave lays out how.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Danny Brown , Gini Dietrich and I talk about PR, blogging, social media and cow manure. 5 takeaways on social media and politics , by Dave Fleet. recover from a pretty intense election cycle, this post is a great reminder that social media – and public relations – is not a universal panacea.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

SEPTEMBER 5, 2010

Why: how many countries measure their success in terms of happiness? Comment as pts moderator Jill Foster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! How to be happy in business , from What Consumes Me. Why: Sometimes we need a diagram to help us think straight. pts Settings.

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

OCTOBER 9, 2010

Comment as pts moderator Tinu Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Burke Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tourism 53

Tourism Measurement Twitter Facebook 53

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it. In my home.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

OCTOBER 10, 2010

Get Shareaholic test Filed under Communication , Social Media , Weekly Roundup | Tags: connections , linking , thinking | Comments (3) Site settings comment help? Comment as pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Regardless, thanks for visiting!

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

DECEMBER 5, 2010

So I started going through my Reader, clicking through to more posts shared by my Facebook friends than I ordinarily do, and realized – much to my chagrin – that I don’t give nearly as many props to my community as I like to think I do. Social media as the new support group? She loves dogs! I love dogs!

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

OCTOBER 19, 2010

Comment as pts moderator Dan Jeffers Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Andre Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

FEBRUARY 6, 2011

“Social media&# or “social networking&# – which term is correct? Get Shareaholic test Filed under Public Relations , Social Media , Weekly Roundup | Tags: gerald durrell , Public Relations , quora , Social Media , super bowl , trust survey | Comments (6) Site settings comment help?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

JANUARY 14, 2011

Get Shareaholic test Filed under Blogging for Grasshoppers , Public Relations , Social Media | Tags: addons , blogging , enhancing your blog , plugins , wordpress | Comments (13) Site settings comment help? Comment as pts moderator hackmanj Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. That got a big “check&# from me. pts Settings.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

DECEMBER 24, 2010

As a result, people from all different walks of life are jazzed enough to share them with each other (I’ve lost track of how many times I’ve seen the Digital Nativity video in my Facebook friends’ streams, or on Twitter). If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

DECEMBER 26, 2010

5 social media gifts I want from Santa , by Matt Singley. Forget Foursquare and Facebook. e-Christmas sales driven by free shipping , from Social Media Influence. Makes you rethink the whole social media shiny toy thing, doesn’t it? So this made me laugh. Why: I love these ideas! pts Settings.

Measurement 55

Measurement Facebook Twitter Social Media 55

Waxing UnLyrical

JANUARY 24, 2011

YouTube and Facebook both offer additional features for non-profits, and up-and-coming Quora seems to have a lot of potential for non-profit use , though that’s a post for another day. Comment as pts moderator Ronyn Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tools 99

Tools Marketing Nonprofit Mobile 99