Critical Mention

APRIL 12, 2019

In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. A more in-depth look at viral marketing. Viral marketing is a strategy that primarily relies on social media networks to spread a company’s message.

Viral 73

Viral Marketing Real Estate Travel 73

Prohibition

JANUARY 23, 2023

Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand.

Viral 70

Viral Radio Media Sports 70

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Dove have reacted to the recent controversial firing of Canadian news anchor Lisa LaFlamme with their #KeepTheGrey social media campaign. Dove encourages women to #KeepTheGrey.

Social Media 62

Social Media Insurance Insurance Media 62

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. How to Pay Attention. What to do?

Social Media 120

Social Media Media Viral Creativity 120

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

Communications Conversations

MAY 29, 2019

Last week, Hootsuite’s Ryan Holmes wrote an outstanding piece about how the rules of social media marketing have changed. While Holmes talked about how we’re in the midst of transitioning to a post-social-media landscape, I envision another stark trend: The comeback of community. First, go back to 2010.

Viral 98

Viral Community Reddit Facebook 98

PRSay

FEBRUARY 24, 2017

Her social business team holds a monthly dashboard meeting and her communications team conducts one at least quarterly. Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. That’s an asset that stays with you, unlike shares or post virality.”

Social Media 117

Social Media Airlines Media Meeting 117

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Don’t over-delegate social content.

Construction 385

Construction Crisis Reputation Social Media 385

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 119

Social Media Conference Media Corporate 119

The Proactive Report

DECEMBER 26, 2022

By Cokey Falkow, Content Strategist for Meritus Media. Social media listening can provide invaluable insights when it comes to telling the story of your brand. The social media platform has changed people’s lives and increased business all around the world. What started on TikTok became a mainstream media frenzy.

Video 162

Video Film Social Media Facebook 162

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. They’re now even expanding their viral line of tumblers to cater towards children & teens. Unsurprisingly, the Boxes sold out in less than a day.

Consumer 78

Consumer Strategy Marketing Viral 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. What about Twitch? LinkedIn video? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Tim Martin Luther nailed myriad theses at the door of social media.

Social Media 60

Social Media Media Viral Twitter 60

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns. For example, let’s choose a post I worked on for Homebuyer.com: The Most Affordable Cities to Buy a House.

Digital PR 62

Digital PR How To Media Google 62

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. But if misused, things on social media can take a turn for the worse. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. Any crisis situation, loosely defined as a circumstance likely to negatively impact reputation, calls for an all-hands-on-deck response that integrates paid, owned and earned media to meet the moment. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Buchanan PR

JUNE 30, 2023

Social media trends come and go at lightning speed. Enter the Grimace shake trend – an unexpected sensation that has dominated social media platforms – particularly TikTok – and kept McDonald’s in the spotlight. For example, this tweet served up the perfect meme template. The result?

Viral 72

Viral Trends Social Media Creativity 72

Contently - Strategy

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. Five Tips for Keeping Social Reels Relevant for Brands To realize Reels’ potential to grow an audience, you need to produce content that treats Instagram users like friends (who could eventually become customers).

Brand 134

Brand Branding Instagram Video 134

Cision

SEPTEMBER 14, 2017

Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. A recent Pew survey found that only 11 percent of Americans completely trust the news that they read on social media. Social Media is Speedy, And This Causes a Problem.

Journalism 309

Journalism Study Social Media Resources 309

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

NewsWhip

SEPTEMBER 14, 2023

Barbie’s marketing was the talk of the town on social media , with several partnerships becoming part of the discourse in their own right, but the coverage of the movie never really slowed down either. It’s worth stepping back and looking at just how much of a cultural event the movie has been. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Brand Branding Instagram 148

Cision

SEPTEMBER 27, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Or, to view other videos in the series click below: Jay Baer Asks: Are Social Media and Journalism Linked?

Video 205

Video Journalism Social Media Study 205

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Buchanan PR

JANUARY 8, 2024

From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. The campaign targeted the younger generation, creating an unavoidable social media buzz that introduced them to the character who they may not yet have heard of.

Marketing 52

Marketing Viral Trends Consumer 52

Cision

NOVEMBER 8, 2015

Every day, your audience is asking questions, sharing their opinions and offering insight on what you can do to improve your social media marketing strategies. At their recent “ Practice Listening: From Competitors to Customers ” webinar, Jay and his peers were posed tons of questions about social media marketing.

Viral 120

Viral Nonprofit Software Social Media 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

FEBRUARY 27, 2023

This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid!

Brand 62

Brand Branding Viral Fashion 62

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Perhaps Luis’s avid followers can’t wait to see what the star does next? 7) Ronaldinho (@10Ronaldinho) Twitter: 14.6m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Stuart Bruce

OCTOBER 3, 2015

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. It’s just the most recent high-profile example that highlights how easy it is for old photographs or videos to be manipulated and distributed to create a false impression. Except it doesn’t.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Media are naturally skeptical of commercial claims — and for good reason. Show the receipts.

Brand 136

Brand Branding How To Storytelling 136

Cision

JULY 28, 2015

For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows. Natalie spent three hours each day monitoring social media for clients. “I

Media 120

Media Viral Newspapers Digital PR 120