5W PR

MARCH 4, 2024

Super Bowl LVIII Was The Most-Watched Television Event In History – This year’s Super Bowl broke all previous records to become the most-watched TV event ever. million people tuned in to all or part of the Super Bowl, topping last year’s record of 184 million.

Fashion 78

Fashion Viral Trends Television 78

PRSay

DECEMBER 6, 2018

Within the subset of news-watching respondents, 75 percent still favor television as their medium of choice. The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events.

Study 117

Study Radio Newspapers Survey 117

5W PR

MARCH 4, 2024

Super Bowl LVIII Was The Most-Watched Television Event In History – This year’s Super Bowl broke all previous records to become the most-watched TV event ever. million people tuned in to all or part of the Super Bowl, topping last year’s record of 184 million.

Fashion 60

Fashion Viral Trends Television 60

Burrelles Fresh Ideas

MARCH 5, 2024

Ten examples of modern earned media include: Media coverage of products, services, brands, or events. This has led to less time for attending press events, trade shows, and covering stories, making B2B PR harder than ever. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 98

Media Nonprofit Pitching Analytics 98

Cision

JUNE 29, 2015

Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

PRSay

MAY 24, 2021

During a virtual event hosted by Milwaukee Press Club on Feb. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Photo credit: shutterstock ].

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 152

Media Relations Media Print Software 152

Critical Mention

APRIL 28, 2020

Excitement for the draft was even greater than usual this year with the current lack of live sporting events, so Critical Mention has been tracking online news and broadcast coverage for each team in the NFC East; the Dallas Cowboys, the New York Giants, the Philadelphia Eagles, and the Washington Redskins. Share Tweet Share.

Radio 78

Radio Print Sports Media 78

Stephen Waddington

MAY 19, 2020

Events and campaigns have shifted online but we’ve quickly learnt that it’s not possible to replicate physical campaigns or events in a digital space. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

JUNE 24, 2017

SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.

Television 60

Television Enterprise Media Analytics 60

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. But Stone said she kept her card.

Crisis 118

Crisis Sports Television Print 118

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. We secured sponsorship money for significant events all because of a front-page story in the San Francisco Chronicle and called us. The video needs to have ambient sound from the event or the circumstance. Video must keep moving.

Media 120

Media Television Video Print 120

Cision

SEPTEMBER 15, 2016

The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. A recent report by TVTY found that 67 percent of brands are planning to spend more on digital campaigns triggered by offline events. Encourage people to live tweet your events.

Social Media 120

Social Media Marketing Media Study 120

5W PR

APRIL 9, 2019

Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Traditional Advertising Isn’t Dead.

Consumer 60

Consumer How To Advertising Advertising 60

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PR Insiders

APRIL 13, 2021

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Breaking news events are a good example. If you’re also an author, find a firm that works as well with book reviewers and book bloggers. Make sure you understand the fee structure.

Radio 78

Radio How To Public Affairs Print 78

Waxing UnLyrical

OCTOBER 13, 2011

donate, enroll, attend an event, make post-secondary education an election priority, etc.). But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage.

Social Media 89

Social Media Media Print Television 89

Maxim Behar

NOVEMBER 23, 2020

This guarantees a variety of ideas, but the different cultures, time zones and the lack of events at the Davos Congress Center make things quite complicated. It is my duty to manage the finances, events, ideas and diversity of this already very heavy machine, but for me it is an invaluable experience, and for Bulgaria a unique promotion.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change.

Trends 120

Trends Mobile Web System 120

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Maxim Behar

JANUARY 11, 2024

I love doing big events. We've done an awful lot of events over the years. However, there is teamwork that is created in these events. I decided that especially after these Covid years, it's good to have big events, to have more frequent get-togethers. Then the whole company worked together. Everybody helps each other.

Leadership 59

Leadership Social Media Creativity Ethics 59

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. For larger amounts, you can build in more tactics, reach a wider audience, conduct events, utilize third party experts, etc.”

Radio 100

Radio Print Television Local 100

Critical Mention

JULY 16, 2019

Estimated audience is another effective way to measure the reach of an earned media event. Mentions is a broad indicator of brand presence in the marketplace, as opposed to publicity value and estimated audience which focus specifically on one earned media event. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. It truly is an exciting time to be a story teller in today’s media landscape as there is no limit to the news cycle now and it continues to evolve each day.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR Conversations

JUNE 25, 2015

In his contention of the influence of “the media” (photographs, movies, television), in changing how we see the world, McLuhan states the teenager replaced the adolescent, who had become obsolescent. I’m going to apply a bit of unscientific, netnography , based on online reporting of last week’s FutureComms15 event.

Publicity 40

Publicity Technology Television Fashion 40

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Is your type or brand of humor universal?

Marketing 40

Marketing B2C B2B Social Media 40

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Attend industry events, participate in local initiatives, and engage in face-to-face meetings to build trust and understanding. Build Strong Relationships and Networks: 1. Top social media channels in Hong Kong* Facebook : 78.8%

Marketing 93

Marketing Local Crisis Management Internal 93

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

MAY 21, 2016

In his latest book, Content, Inc., In 2015, there are literally hundreds of channels where consumers access content.”. It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 64

Social Media Marketing Media Content Marketing 64

Katie Paine's Measurement Blog

MAY 25, 2023

If you have an important event or campaign that is launching, sign up the week before and use it to monitor/measure that campaign. The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Tak e advantage of trial offers.

Measurement 52

Measurement Communications Survey System 52

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It It was awesome,” he says. “I

Infographics 54

Infographics Print Video Real Estate 54

Bad Pitch Blog

JULY 14, 2009

and which tactics will deliver real value (Events? Bad Pitch Blog customer service training focus groups good PR metrics Neilsen Media spokesperson training television on mp3' That means knowing which media influences the people you need to reach (Trade? Unbranded educational sites? Blog postings?).

Training 46

Training Groups Customer Service Television 46

PRSay

JULY 31, 2019

It’s not just a matter of getting a version and printing it. It’s thinking about it and trying to put events in full context — and that all takes time.”. I think the question is, improving the product… You can read somebody’s story or see something on television, and you see if they really got into it.

Journalism 120

Journalism Conference Internal International 120

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Chris Lynch: Is print media dead? At the conclusion of the livestream event, I continued the discussion of truth, freedom of speech and the Constitution with John Avlon and Brian Braiker. Hats off to the Washington Post. Brian Braiker: No.

Report 225

Report Media Advertising Advertising 225