Newsjacking: How Brands Can Use Current Events To Make News
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.
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