Remove Ethics Remove Measurement Remove Reputation Remove Training
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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Brand 323
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 76
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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71
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Five trends shaping the future of the corporate communications function

Wadds Inc.

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115
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Study calls for a more socially conscious approach to public relations

Wadds Inc.

This focuses less on image and reputation and more on creating shared value for the organisation and its stakeholders. 3) Measuring impact in terms of social outcomes Too often, public relations activity has focused on outputs like impressions and awareness.

Study 98
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. To build and enhance organisational reputation.

Publicity 167
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How do you solve a problem like proving the value of public relations to management?

Stephen Waddington

We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It’s one of the reasons that public relations has a poor reputation. A fundamental public relations problem lies at the heart of public relations practice. “We

Publicity 149