Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO? The consequences of performing negative SEO. Here are the results: 48% said yes.

SEO 124

SEO Engineering Crisis Crisis Management 124

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO? I can count on the fingers of two hands the PRs I know who have more than the bare minimum understanding of SEO. In so many ways.

SEO 120

SEO Engineering Content Marketing Agency 120

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 103

SEO Automotive YouTube Video 103

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site.

SEO 79

SEO Engineering Corporate Web 79

PR 20/20

APRIL 29, 2023

You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. Measuring the effectiveness of a content strategy requires defining goals and key performance indicators (KPIs) that align with your organization’s objectives. If you answered yes, great.

Tools 70

Tools Measurement Strategy Analytics 70

5W PR

JANUARY 3, 2024

Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Optimizing online content to improve visibility on search engines through SEO. Utilizing data to measure the effectiveness of marketing efforts. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Reputation Product Launch 78

The Proactive Report

APRIL 12, 2018

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. One of the measurements there is Direct Traffic.

Measurement 100

Measurement Analytics Google Social Media 100

The Resolution Blog

DECEMBER 17, 2015

When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement. Social interaction. Google influence. would be the perfect mix for the modern PR professional. Social shares.

Measurement 120

Measurement Analytics SEO Google 120

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Cision

JULY 22, 2016

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Plus, having diverse traffic sources improves SEO. This will help protect your site’s overall performance should a search engine algorithm change.

Analytics 120

Analytics Google Measurement SEO 120

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Formerly the SiriusDecisions Summit, now produced by the eminent industry analyst Forrester Research , this premier event for B2B marketing, sales and product leaders sets out to empower their strategies, fuel the revenue engine and drive the business forward. MarTech Conference (March & September, Virtual).

Conference 304

Conference B2B Content Marketing Case Study 304

5W PR

NOVEMBER 16, 2016

The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other. Backlinking is the bread and butter for SEO. SEO specializes in identifying trending keywords and topics that are of interest. Backlinking.

SEO 90

SEO Trends Analysis Engineering 90

Beyond PR

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. Pick Your Keywords.

SEO 75

SEO Engineering Google Writing 75

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Measurable results Paid advertising offers robust analytics and measurement tools.

Advertising 78

Advertising Advertising Exercises Measurement 78

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

Beyond PR

MAY 24, 2016

Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people. SEO is a tactic and discoverability is an adjective that describes a goal of content promotion. It is ranking first because of effective search engine optimization. Both are important, but they are not the same thing.

SEO 75

SEO Engineering Blogging Content Marketing 75

The Resolution Blog

MAY 11, 2018

A guide to SEO in PR’ Webinar recording covers: What Search Engine Optimisation is Why URL links in PR coverage affect SEO How SEO compares to Paid Search How PR can report on SEO Webinar originally went out live on Feb 23rd, 2018. This is a recording. This is a recording. About your host… That’s me, Stella Bayles.

SEO 120

SEO eBook Data Measurement 120

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? What are the new services? Influencer engagement. About the study.

Media Relations 99

Media Relations Report Industry SEO 99

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Investing in SEO can be key to making sure your campaigns convert. SEO strategy aims to increase the amount of quality traffic driven to your website or content organically, through tailored and quality content.

Measurement 62

Measurement Marketing SEO B2C 62

The Resolution Blog

FEBRUARY 11, 2019

It’s an indication of the influence of a website in search engines. In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. The score is out of 100 with 100 being the most influential. This will the first major update to Domain Authority in years.

Comparison 120

Comparison Engineering SEO Google 120

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 91

Analysis SEO Guidelines Google 91

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. Organic traffic refers to traffic that comes from search engines or other sources without direct payment. The analytics are crucial for providing insight into the value of your production.

Analytics 78

Analytics Content Marketing SEO Data 78

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. SEO and PR Merge In Some Firms. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms.

Trends 161

Trends Publicity SEO Advertising 161

Presspage

SEPTEMBER 1, 2017

Uploading your press releases in pdf does not support your SEO. For more tips to improve your SEO, read A good newsroom will support your SEO. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement. Does not allow for measurement / analytics.

SEO 95

SEO Engineering Measurement Mobile 95

5W PR

JULY 18, 2023

Search Engine Optimization (SEO) To increase visibility in search engine results , optimize the brand’s website and content for relevant keywords. Performance Regularly track and analyze key performance metrics to measure the effectiveness of the brand’s online presence.

Brand 78

Brand Branding Engineering Analytics 78

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%. The Challenge. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Optimized for search engine algorithms. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

ReimaginePR

JUNE 15, 2020

However, there are some common business goals that social media marketing is great for, such as: Increasing Website Traffic : an extremely important goal if you want to be at the top of search engine results (and yes, you should want to be 1 st in the results page!)

Social Media 177

Social Media Brand Branding Marketing 177

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%. The Challenge. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%. The Challenge. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Stern + Associates

JANUARY 4, 2023

By using tactics such as search engine optimization (SEO), social media marketing and email marketing, companies can target specific audiences and nurture leads through the sales funnel. Measured results. Digital marketing allows you to track the success of your PR efforts.

Strategy 68

Strategy Marketing Leadership Print 68

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is SEO PR? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Axia PR

JUNE 18, 2022

Search engine optimization is an essential part of increasing domain authority. Domain authority is a metric used to measure how well your website will place in a given search. Domain authority, also called DA, was first developed by Moz and will rank your website from zero to 100 in terms of search engine placement.

Engineering 62

Engineering Measurement How To SEO 62