article thumbnail

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Today, employees were happy, customers were plentiful, and earnings followed suit. Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. Uniting idea with emotion.

article thumbnail

Life Rewritten: Composing Your Legacy with Carrie KC West

PR for Anyone

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit.

Film 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school.

B2B 111
article thumbnail

The Power of an Online Newsroom

Presspage

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It’s the eight-second elevator pitch employees rattle off at professional networking events. First and foremost, the brand must introduce who it is and what it does.

article thumbnail

How to Leverage Emotions to Boost Digital PR

Cision

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. As a PR pro, you must have heard a thousand times about emotional storytelling. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. Share Relatable Stories.

article thumbnail

Top 10 tips to Maximise your Video Content

Prohibition

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. The only exception is YouTube which is used by people who want long form content.

Video 62
article thumbnail

Trend: Repurposing Snapchat Stories across other social media channels

Communications Conversations

Haven’t seen too many brands do this effectively yet, but Walmart seems to have repurposed Snapchat Stories into Facebook/YouTube content (if you’re wondering how to do that, here’s a nice tutorial ). These are the storytellers of 2017. And, they have the skills required for many social stories in 2017.