Presspage

SEPTEMBER 11, 2017

The Category 4 storm left thousands of residents in Texas and Louisiana homeless and without access to essentials, such as food, clean drinking water, sanitary and health services. Here are three brands and its employees, that went above and beyond the call of duty. Read Whataburger's story here. Read the full story here.

Community 0

Community Brand Branding Banking 0

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Their unbiased approach makes them highly influential.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Even the simplest of social media posts – the sharing of a neutral but informative news article – would take weeks. Employees just went through the motions and punched out at 5 p.m. The process was painful.

Marketing 86

Marketing Guidelines Social Media Conference 86

PR 20/20

MAY 8, 2019

Some jobs will be lost, and new ones, some we can’t even fathom, will be created. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Is your company ready? For publicly traded companies, they’re likely even required.

Agency 84

Agency Enterprise Technology Analytics 84

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it.

Exercises 71

Exercises Employee Social Media Communications 71

PRSay

FEBRUARY 5, 2019

Being fairly new in my position as director of communications, I was blown away by the way the San Diego Humane Society responded with compassion to rescuing 181 Yorkie mixes, and I recognized how public relations could play a bigger role than just handling the news of the situation. Money was spent on what we do: rescue animals.

Case Study 98

Case Study Study Guidelines Internal 98

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. Whether communicating redundancies during difficult times or growth during the bounce back, protecting company reputation at this time is critical – businesses can’t afford a loss of confidence in who they are, what they do, and how they do it.

Exercises 62

Exercises Employee Social Media Communications 62

Shift Communications

JANUARY 12, 2017

Today, we wanted to share a refresh on the similarities and differences between the two business categories. Media relations, on the other hand, describes the development of a relationship between a company and the media – journalists, publications, etc. So what’s next?

Strategy 60

Strategy Publicity Media Relations Social Media 60

Cision

OCTOBER 13, 2016

After college, I was a ski instructor for a couple of years and eventually started working for startup and tech companies, but I wasn’t sure where I wanted to focus. Our CEO loved the story so much he insisted on showing the clip at every customer and employee meeting for years. The world is a complex place.

Crisis 120

Crisis Corporate Construction Communications 120

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Today, the company pitches its product in three parts: Managing contacts; Publishing content – what it calls “stories”; and.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. They get a new customer from LinkedIn every single week. He did this really interesting analysis of the, like 12 companies that. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

APRIL 23, 2019

To maximize the news value and cut through the noise, you need the right funding announcement strategy. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. When a company lands new capital, sometimes they drink their own Kool-Aid as they assess the numbers.

How To 149

How To B2B Pitching Storytelling 149

PR 20/20

MAY 12, 2016

The traditionalists that are unable or unwilling to evolve will eventually fade, and the new category of disruptive agencies will rise to prominence. Set realistic expectations and goals, which align with client resources and potential. Finding Your Match. 4) Demand That Digital Is Ingrained in Their DNA.

Agency 40

Agency Marketing Financial System 40

Shift Communications

JANUARY 16, 2018

How should you handle the news? [00:00:15] 00:00:15] For those who missed the news on January 11th Facebook announced that it was radically revising the News Feed to significantly reduce the available inventory of unpaid viewability. Facebook really fits in this category here, in just social and granted paid a little bit too.

Facebook 116

Facebook Video Brand Branding 116

MaccaPR

OCTOBER 2, 2014

The bad news : We recently assessed YouTube channels of about 100 brands and at least 75 percent of them are approaching Code Blue, badly in need of major online surgery and optimization for search. So, as Robert Palmer once sang, Doctor, doctor, give me the news. Source: Mushroom Networks ). The Condition: Lackadaisical Video Titles.

YouTube 54

YouTube Video Web SEO 54

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. Where are patients supposed to turn?

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. For me, as a local government employee, there are clear political boundaries. Me in Glasgow, Scotland ; him in Sydney.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

MAY 25, 2021

They will certainly work well if you need to jump onto a piece of breaking news and publish something quickly or if you want to execute an idea very simply. Minimal branding : whilst most infographics will adhere to branding guidelines in some form, you’re unlikely to see the logo or taglines of the company that produced it front and centre.

Infographics 160

Infographics Data Blogging Mobile 160

Journalistics

JANUARY 27, 2016

Here are a few examples: Nike: To be the number one athletic company in the world. The statements above are most-likely internal statements that guide and ground employees around a common purpose. Disney: To make people happy. Better yet, use an editorial calendar template to help you manage the process.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Here are a few examples: Nike: To be the number one athletic company in the world. The statements above are most-likely internal statements that guide and ground employees around a common purpose. Disney: To make people happy. Better yet, use an editorial calendar template to help you manage the process.

Blogging 40

Blogging Strategy How To Writing 40

Waxing UnLyrical

SEPTEMBER 14, 2010

Today, your news release can reach audiences you never expected it see in the past. Notice before I said news release and not press release. When a company or organization issues news today, that news reaches a wider audience than just the press. Today, a regional story can be seen by international audiences.

Facebook 106

Facebook Twitter Education Industry 106