Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 79

Automotive Policies Employee Corporate 79

Cision

DECEMBER 18, 2015

Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions on social – and your audience is taking note. If you aren’t empowering your employees on social, it could have a negative effect on your brand’s reputation. Humanize Your Brand.

Employee 120

Employee Reputation Social Media Education 120

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. This increases the chances of getting likes, comments and shares, which, in turn, can lead to more followers, clients and employees.

B2B 111

B2B Social Media Company SMB 111

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 136

Journalism Media Relations Report Media 136

PRSay

JULY 13, 2022

Although it does present some challenges at first, adopting a hybrid-work model can lead to greater productivity, employee satisfaction and work-life balance. Allowed this flexibility, employees can emphasize their strengths, which in turn increases their productivity. Employees can work asynchronously in the office or remotely.

Employee 157

Employee Handbook Comparison Meeting 157

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Media distrust grows.

Government 145

Government Survey Ethics Media 145

Mark My Words

MARCH 10, 2023

The BBC , which has tried to rebuild a “fragile trust” with the government, reining in perceived partiality on and off screen by implementing an ultra-strict social media policy for news staff, has been put under pressure by Conservative ministers to make an example of Lineker. The BBC has struggled with the outspoken Lineker.

Social Media 60

Social Media Policies Government Media 60

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. realize that online media bleeds across borders.

Measurement 166

Measurement Strategy Media Analytics 166

Communications Conversations

APRIL 9, 2020

Just a few months ago, I set out to create my annual social media trends presentation , which I’ve now given to a handful of audiences. If we weren’t in the middle of a pandemic, I’d be giving that presentation to other groups in the weeks ahead. Executive ramp up social media profiles (once and for all).

Social Media 169

Social Media Trends Media LinkedIn 169

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Your brand must be present on social media, but it can’t “just be.”

Social Media 62

Social Media Strategy Media Nonprofit 62

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. Activists, employees and customers are demanding that companies take public stands on issues those parties consider important. But they may disagree with the stances companies end up taking.

Corporate 145

Corporate Report Survey Employee 145

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

5W PR

MARCH 27, 2023

It falls on April 2nd every year and presents a unique opportunity for brands to show support for this important cause. Launching a campaign Brands can launch a campaign on social media or on a company website to show support for World Autism Day. This can include providing accommodations and resources for employees with autism.

Brand 88

Brand Branding Employee Resources 88

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Stansell said there are several tactics that communications professionals should use for reaching key stakeholders, including emails, internal memos, conference calls and social media. Providing updates.

Communications 212

Communications Employee Crisis Policies 212

PRSay

NOVEMBER 4, 2022

Similarly, social media must assume responsibility for the information being shared on its platforms as their dominance as a news source grows. Fortunately, social media platforms have been proactive in developing thoughtful interventions to address false and misleading posts. Other parts of the country fared much worse.

Ethics 167

Ethics Social Media Education Resources 167

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Sword and the Script

AUGUST 1, 2022

(Right-click and open image in a new tab for higher resolution) The survey was conducted in partnership between Ned’s Job of the Week (JOTW), which is edited and published by Ned Lundquist , ABC, IABC Fellow, and Sword and the Script Media by yours truly. Owned media is the top area of emphasis. When asked, “Why?” Concerns about bias.

Survey 139

Survey Communications Measurement Internal 139

PRSay

DECEMBER 22, 2023

Often, communication professionals think first about the message as it would play out in the press, on social media or in a soundbite, but a sometimes-forgotten audience is the employees, staffers and frontline workers who also have to work within an organization facing a crisis. Read non-verbal cues.

Crisis Management 159

Crisis Management Crisis Crisis Communications Ethics 159

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Internal 156

Internal International Communications Employee 156

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 179

Reddit Software B2B Technology 179

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 90

Brand Branding Marketing Ethics 90

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 1) Earned media is sales enablement.

Study 146

Study Media Relations Media Measurement 146

PRSay

OCTOBER 25, 2017

.” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. Prepare in advance.

Social Media 120

Social Media Conference Media Corporate 120

PRSay

FEBRUARY 24, 2017

That’s why presenting campaign results to executives may be a communicator’s most essential skill. Meetings include the social media team, the PR team, marketing partners and communications leaders at the VP and managerial levels. Make sure to highlight ‘ah-ha’ data every time you present metrics to management,” Villafranca says.

Social Media 118

Social Media Airlines Media Meeting 118

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would listen, really listen to the needs of the client and the media, responding with thoughtful ideas that work.

Groups 104

Groups Employee Strategy Ethics 104

Stephen Waddington

JULY 3, 2022

Oltarzhevskyi was critical of social media platforms. Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. Several presentations at BledCom addressed these topics.

Communications 129

Communications Software Internal International 129

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. Listening is linked to commercial benefits, including higher employee engagement, better employee experience, effective change management, innovation, and improved trust.

Leadership 52

Leadership Employee Case Study System 52

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences. That’s not the goal.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. This applies to the media also. It is not advisable to have an employee of a communications firm present in the interview situation.

Radio 64

Radio Pinterest Television Government 64

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. “Uncertainty allows communications to thrive.”. During his Nov.

Communications 88

Communications Conference Survey Corporate 88

PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide. This year’s theme is “Doing the Right Thing.”

Ethics 203

Ethics Public Affairs Crisis Management Training 203

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. We can present activist stakeholders less as the enemy and more as fellow citizens with legitimate concerns.

System 190

System Public Affairs Employee Nonprofit 190

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 103

Media Relations Report Industry SEO 103