Sat.May 20, 2023 - Fri.May 26, 2023

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Four Ways to Track PR Success During Conference Season | Business Wire Blog

Business Wire

Conferences are back in full force, meaning companies must double down on their promotional efforts. Startups and major industry players are making their 2023 appearances at the hottest conferences around the world. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.

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What PR Teams Should Know About Substack

ImPRessions - Crenshaw Communications

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has had a real impact on the media landscape, and PR people can take advantage of that.

Analysis 156
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Trending Sources

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10 essential elements of a hard-hitting press releases

Agility PR Solutions

Press releases are a powerful element of your event marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But making an impact with a press release requires more than just the basics. Crafting a punchy, effective press release entails specific elements such as strategic phrasing, SEO-friendly language, […] The post 10 essential elements of a hard-hitting press releases appeared first on Agility PR Solutions.

SEO 91
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Disinformation is the new pandemic

Steve Barrett on PR

Pfizer’s comms chief Sally Susman addressed the Project Veritas sting and other big issues for PR professionals as part of PRWeek’s first live podcast, in conversation with Richard Edelman.

Blogging 127
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How to Craft an Effective Statement in Response to a Crisis

Ronn Torossian

Public relations (PR) is an essential part of any business strategy, and crafting an effective PR statement is crucial when dealing with a crisis situation. A PR statement can help businesses respond to negative press, clarify any misunderstandings, and reassure customers and stakeholders. Acknowledging the Issue The first step in how to write a PR […] The post How to Craft an Effective Statement in Response to a Crisis appeared first on.

Crisis 335

More Trending

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Crenshaw Communications Adds Adweek and Agency Talent

ImPRessions - Crenshaw Communications

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor. Mez steps into the role of account executive at Crenshaw Communications, working on the agency’s ad tech clients.

Agency 156
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As AI infiltrates PR, here are 5 use cases and watch outs pros must heed

Agility PR Solutions

We need to keep up with the advancement of AI in marketing communications and PR. With recent advancements in content creation, social and news media monitoring and listening, as well as predictive earned media placement, AI is proving that it can be a resourceful tool for many PR practitioners. As the technology quickly progresses, many […] The post As AI infiltrates PR, here are 5 use cases and watch outs pros must heed appeared first on Agility PR Solutions.

Resources 171
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Discovering Your Next Chapter: A Guide to Reinvention with Lesley Jane Seymour

PR for Anyone

Get ready to dive into the world of reinvention and next chapters. You can have an incredibly successful career and then… start all over and do it again! Lesley Jane Seymour is a seasoned magazine editor going from senior editor at Vogue to editor-in-chief of Marie Claire, More, YM, and Redbook. If you’ve ever read a woman’s magazine, Lesley was probably involved in it.

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PRSA Colorado’s PR Paid Forward Program Connects Comms Pros With Nonprofits

PRSay

Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.

Nonprofit 148
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How Much Should You Be Paying Your PR Freelancer?

Remote PR Jobs

As an entrepreneur or business owner, you may have considered hiring a freelance PR professional to help you build your brand and increase your visibility. In such a competitive industry, finding a PR Freelancer that best suits your needs can be difficult. How do you know who to choose? How much should you pay them? How do you know what is considered "good?

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Unlocking the power of the Asian market: Data and strategies for effective engagement

Agility PR Solutions

In the spirit of AAPI (Asian American and Pacific Islander) month, brands and media companies have a unique opportunity to tap into the vast potential of the Asian and Asian American market. According to Pew Research, Asian Americans are the fastest-growing racial or ethnic group in the United States, with their population projected to reach […] The post Unlocking the power of the Asian market: Data and strategies for effective engagement appeared first on Agility PR Solutions.

Data 148
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Discovering Your Next Chapter: A Guide to Reinvention with Lesley Jane Seymour

PR for Anyone

Get ready to dive into the world of reinvention and next chapters. You can have an incredibly successful career and then… start all over and do it again! Lesley Jane Seymour is a seasoned magazine editor going from senior editor at Vogue to editor-in-chief of Marie Claire, More, YM, and Redbook. If you’ve ever read a woman’s magazine, Lesley was probably involved in it.

Instagram 130
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Podcast: Minds Worth Meeting Episode 2.1: An Exponential View of Emerging Tech with Azeem Azhar

Stern + Associates

In this episode of Minds Worth Meeting, Justin Louis speaks with tech investor and journalist Azeem Azhar , author of the award-winning book “ The Exponential Age ” and its ongoing companion newsletter “ Exponential View.” In this episode: Azeem talks about what it means to be an exponentialist and why “futurist” doesn’t tell the whole story. He lifts the curtain on how he uses GPT-4 in his everyday work and reveals a generative AI “superpower”.

Meeting 101
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Importance of Building Media Relations in PR

5W PR

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise. Establishing these relationships takes time, effort, and careful planning.

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Digital transformation failure: Business does not speak technology, tech does not speak business—and leaders are out of sync on critical topics

Agility PR Solutions

Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies. New research from software engineering firm EPAM Systems uncovers a major transformation obstacle—the business and tech leaders of laggard companies aren’t on the same page. The new report, Three […] The post Digital transformation failure: Business does not speak technology, tech does not speak business—and leaders

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Deconstructing: Artificial Intelligence Regulation

Institute for Public Relations

Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry. Regulations of this new technology have yet to keep pace with the technological development of generative AI.

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Bluesky at night, is a PR’s delight

Stuart Bruce

Are you one of the first people to get a Bluesky account?

Report 148
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Responding to Fake News About Your Brand Online

5W PR

The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. That can have serious consequences for businesses and individuals in the public eye. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.

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Dissecting the media pitch: Best practices to follow, and 5 examples to emulate

Agility PR Solutions

A major part of any PR strategy is pitching interesting stories to the right reporters. Without sending pitches, your story likely won’t get noticed, covered, or shared. It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your story and compel them to cover it. Read on to […] The post Dissecting the media pitch: Best practices to follow, and 5 examples to emulate appeared first on Agility PR Solutions.

Examples 106
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Writing a Press Release: How Long Should It Be?

PR Fuel

The human attention span is decreasing. About 15 years ago, researchers estimated that our attention span was an average of 12 seconds. These days, it is a hair over 8. For better or for worse, organizations must take into account the attention span of t. Read More The post Writing a Press Release: How Long Should It Be? appeared first on eReleases.

Writing 97
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Is it a Sin to Advertise Religion?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing In casual interpersonal conversation, two topics have long been taboo: politics and religion. By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. So, h ave two widely broadcast religion-related campaigns changed an age-old mass communication commandment?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5WPR Recognized as one of the Game Changers in New York’s PR Industry by Clutch

5W PR

The public relations space has been and will always be one of the vital industries in the market today. It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Apart from that, PR firms can also help you in damage control, improving your image to better connect with your target audiences. All these combined continues to make PR a powerhouse of an industry!

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Green branding 101: How to craft an eco-friendly PR strategy for 2023

Agility PR Solutions

Do you serve an audience that’s passionate about environmental conservation and sustainable business practices? Have you been working on transforming your organization into an eco-friendly brand to play your role in making the earth a better place? If so, it’s time to get serious about green branding. Green brands work to protect the environment by […] The post Green branding 101: How to craft an eco-friendly PR strategy for 2023 appeared first on Agility PR Solutions.

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That Solo Life Podcast Celebrates 200th Episode

Solo PR Pro

This week we published our 200th episode of That Solo Life podcast ! As we celebrate this milestone, we thought it would be fun to take a look back at our Top 10 podcast episodes of all time. 10. A Conversation with OnePitch Co-Founder Jered Martin Jered Martin, the co-founder and chief operations officer of OnePitch joined us on the show to talk about how his “Match.com for PR pros” can help our earned media activities.

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AMEC Summit in Miami was a blast

Stuart Bruce

This year’s AMEC Global Summit in Miami was a blast with a host of great speakers during the day and some amazing networking during the …

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Importance of Inclusive Advertising

5W PR

Modern marketing strategies need inclusive advertising, diversity, equity, and inclusion (DEI). Brands that embrace this approach experience higher engagement and a more positive reception from their audience. People feel seen and understood when they see themselves represented in ads. This leads to a stronger connection with the brand. Inclusive ads resonate with a broader audience and help to create a more inclusive society.

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5 ways PR can step up its service level—and boost the bottom line—through client collaboration

Agility PR Solutions

With more and more PR agencies cropping up, it can prove hard for agencies to protect their competitive edge and improve their bottom line. Yesterday’s strategies are becoming obsolete almost overnight, increasing the pressure on PR leaders to come up with new strategies and ideas to help their agency thrive in such a challenging landscape. […] The post 5 ways PR can step up its service level—and boost the bottom line—through client collaboration appeared first on Agility PR Solutions.

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“We Evolve” – Women in Communication

Culpwrit

By Siona Chibber Five established women leaders of the communication field recently shared their candid views on careers and tips for successful leadership with DePaul University communication students from PR and advertising courses of Nina Abnee and Ron Culp as well as several DePaul PRSSA leaders. Now in its sixth year, this year’s panel… Continue reading “We Evolve” – Women in Communication The post “We Evolve” – Women in Communication appeared first on Culpwrit.