Business Wire
MAY 25, 2023
Conferences are back in full force, meaning companies must double down on their promotional efforts. Startups and major industry players are making their 2023 appearances at the hottest conferences around the world. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.
ImPRessions - Crenshaw Communications
MAY 25, 2023
For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has had a real impact on the media landscape, and PR people can take advantage of that.
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Agility PR Solutions
MAY 24, 2023
Press releases are a powerful element of your event marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But making an impact with a press release requires more than just the basics. Crafting a punchy, effective press release entails specific elements such as strategic phrasing, SEO-friendly language, […] The post 10 essential elements of a hard-hitting press releases appeared first on Agility PR Solutions.
Steve Barrett on PR
MAY 25, 2023
Pfizer’s comms chief Sally Susman addressed the Project Veritas sting and other big issues for PR professionals as part of PRWeek’s first live podcast, in conversation with Richard Edelman.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
MAY 22, 2023
Public relations (PR) is an essential part of any business strategy, and crafting an effective PR statement is crucial when dealing with a crisis situation. A PR statement can help businesses respond to negative press, clarify any misunderstandings, and reassure customers and stakeholders. Acknowledging the Issue The first step in how to write a PR […] The post How to Craft an Effective Statement in Response to a Crisis appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 22, 2023
Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor. Mez steps into the role of account executive at Crenshaw Communications, working on the agency’s ad tech clients.
Agility PR Solutions
MAY 21, 2023
We need to keep up with the advancement of AI in marketing communications and PR. With recent advancements in content creation, social and news media monitoring and listening, as well as predictive earned media placement, AI is proving that it can be a resourceful tool for many PR practitioners. As the technology quickly progresses, many […] The post As AI infiltrates PR, here are 5 use cases and watch outs pros must heed appeared first on Agility PR Solutions.
PR for Anyone
MAY 23, 2023
Get ready to dive into the world of reinvention and next chapters. You can have an incredibly successful career and then… start all over and do it again! Lesley Jane Seymour is a seasoned magazine editor going from senior editor at Vogue to editor-in-chief of Marie Claire, More, YM, and Redbook. If you’ve ever read a woman’s magazine, Lesley was probably involved in it.
PRSay
MAY 23, 2023
Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports. The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stern + Associates
MAY 24, 2023
In this episode of Minds Worth Meeting, Justin Louis speaks with tech investor and journalist Azeem Azhar , author of the award-winning book “ The Exponential Age ” and its ongoing companion newsletter “ Exponential View.” In this episode: Azeem talks about what it means to be an exponentialist and why “futurist” doesn’t tell the whole story. He lifts the curtain on how he uses GPT-4 in his everyday work and reveals a generative AI “superpower”.
Agility PR Solutions
MAY 24, 2023
In the spirit of AAPI (Asian American and Pacific Islander) month, brands and media companies have a unique opportunity to tap into the vast potential of the Asian and Asian American market. According to Pew Research, Asian Americans are the fastest-growing racial or ethnic group in the United States, with their population projected to reach […] The post Unlocking the power of the Asian market: Data and strategies for effective engagement appeared first on Agility PR Solutions.
PR for Anyone
MAY 23, 2023
Get ready to dive into the world of reinvention and next chapters. You can have an incredibly successful career and then… start all over and do it again! Lesley Jane Seymour is a seasoned magazine editor going from senior editor at Vogue to editor-in-chief of Marie Claire, More, YM, and Redbook. If you’ve ever read a woman’s magazine, Lesley was probably involved in it.
5W PR
MAY 26, 2023
In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise. Establishing these relationships takes time, effort, and careful planning.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR Fuel
MAY 22, 2023
The human attention span is decreasing. About 15 years ago, researchers estimated that our attention span was an average of 12 seconds. These days, it is a hair over 8. For better or for worse, organizations must take into account the attention span of t. Read More The post Writing a Press Release: How Long Should It Be? appeared first on eReleases.
Agility PR Solutions
MAY 22, 2023
Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies. New research from software engineering firm EPAM Systems uncovers a major transformation obstacle—the business and tech leaders of laggard companies aren’t on the same page. The new report, Three […] The post Digital transformation failure: Business does not speak technology, tech does not speak business—and leaders
Institute for Public Relations
MAY 23, 2023
Download Full Article (PDF): Deconstructing: Artificial Intelligence Regulation This research brief is provided by the IPR Digital Media Research Center Introduction Artificial Intelligence (AI) has been a disruptive force within the communication industry. Regulations of this new technology have yet to keep pace with the technological development of generative AI.
5W PR
MAY 25, 2023
The increase in social media and digital communication channels has made it easier for false information and fake news to spread quickly. That can have serious consequences for businesses and individuals in the public eye. When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stuart Bruce
MAY 25, 2023
Are you one of the first people to get a Bluesky account?
Agility PR Solutions
MAY 25, 2023
A major part of any PR strategy is pitching interesting stories to the right reporters. Without sending pitches, your story likely won’t get noticed, covered, or shared. It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your story and compel them to cover it. Read on to […] The post Dissecting the media pitch: Best practices to follow, and 5 examples to emulate appeared first on Agility PR Solutions.
Mindful Marketing
MAY 21, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing In casual interpersonal conversation, two topics have long been taboo: politics and religion. By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. So, h ave two widely broadcast religion-related campaigns changed an age-old mass communication commandment?
5W PR
MAY 24, 2023
The public relations space has been and will always be one of the vital industries in the market today. It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Apart from that, PR firms can also help you in damage control, improving your image to better connect with your target audiences. All these combined continues to make PR a powerhouse of an industry!
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Solo PR Pro
MAY 23, 2023
This week we published our 200th episode of That Solo Life podcast ! As we celebrate this milestone, we thought it would be fun to take a look back at our Top 10 podcast episodes of all time. 10. A Conversation with OnePitch Co-Founder Jered Martin Jered Martin, the co-founder and chief operations officer of OnePitch joined us on the show to talk about how his “Match.com for PR pros” can help our earned media activities.
Agility PR Solutions
MAY 25, 2023
Do you serve an audience that’s passionate about environmental conservation and sustainable business practices? Have you been working on transforming your organization into an eco-friendly brand to play your role in making the earth a better place? If so, it’s time to get serious about green branding. Green brands work to protect the environment by […] The post Green branding 101: How to craft an eco-friendly PR strategy for 2023 appeared first on Agility PR Solutions.
Stuart Bruce
MAY 22, 2023
This year’s AMEC Global Summit in Miami was a blast with a host of great speakers during the day and some amazing networking during the …
5W PR
MAY 24, 2023
Modern marketing strategies need inclusive advertising, diversity, equity, and inclusion (DEI). Brands that embrace this approach experience higher engagement and a more positive reception from their audience. People feel seen and understood when they see themselves represented in ads. This leads to a stronger connection with the brand. Inclusive ads resonate with a broader audience and help to create a more inclusive society.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Culpwrit
MAY 23, 2023
By Siona Chibber Five established women leaders of the communication field recently shared their candid views on careers and tips for successful leadership with DePaul University communication students from PR and advertising courses of Nina Abnee and Ron Culp as well as several DePaul PRSSA leaders. Now in its sixth year, this year’s panel… Continue reading “We Evolve” – Women in Communication The post “We Evolve” – Women in Communication appeared first on Culpwrit.
Agility PR Solutions
MAY 24, 2023
With more and more PR agencies cropping up, it can prove hard for agencies to protect their competitive edge and improve their bottom line. Yesterday’s strategies are becoming obsolete almost overnight, increasing the pressure on PR leaders to come up with new strategies and ideas to help their agency thrive in such a challenging landscape. […] The post 5 ways PR can step up its service level—and boost the bottom line—through client collaboration appeared first on Agility PR Solutions.
HMA Public Relations
MAY 24, 2023
Prompts play a crucial role in leveraging the power of AI tools like ChatGPT. Drawing insight from a Promptmaster course, Justin Liggin shares how to write prompts for success in this blog post.
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