Sat.Sep 09, 2023 - Fri.Sep 15, 2023

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What is Newsjacking?

ImPRessions - Crenshaw Communications

Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it? David defines newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.

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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

First-rate PR is always solidly rooted in fact. Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics.

Ethics 111
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Trending Sources

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Communications in a Disaster Zone: The Stories You Choose Not to Tell

PRSay

As the world rushes to aid the victims of the earthquake on Sept. 8 in Morocco , Susan Malandrino looks back at her work with the American Red Cross in Turkey and Syria this past February. It’s been several months since the devastating earthquakes rocked Türkiye and Syria , killing more than 50,000 people and causing immeasurable strife. As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Soci

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PR Resolution Meets: Emma Lamberton from Coram

The Resolution Blog

In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shares some of the strategies and tactics that underpin their communications work. She provides valuable insights into how the charity has built its reputation as a trusted spokesperson for childcare-related issues through media commentary.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Onclusive Clips #4 – Tackling Common Comms Challenges

Onclusive

PR Manager – Tackling Common Comms Challenges When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by:​ Declining numbers of local journalists​ Journalists and reporters changing roles frequently​ An abundance of PR noise to compete with​ Releases and announcements being ignored by journalists​ Lack of evidence to prove the impact of PR activities​ Limited bandwidth to pursue opportunities that matter​ In this episode we will talk

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More Trending

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

On Sept. 21 at 1 p.m. ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Sign up for this free PRSA member resource here. In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI.

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Fearless After 50 with Lisa Niver

PR for Anyone

Just shy of her 50th birthday, Lisa Niver moved back in with her parents after leaving a toxic marriage. What felt like rock bottom at the time, was actually the beginning of an incredible journey that would span 102 countries across six continents! Lisa is an award-winning travel expert and one of the top travel influencers in the world. Her website “We Said Go Travel” ranked third on Rise Global’s top 1,000 Travel Blogs.

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Onclusive Clips – Vlog Episode #4

Onclusive

PR Manager – Tackling Common Comms Challenges When it comes to securing coverage, comms teams are working in an increasingly challenging media world impacted by:​ Declining numbers of local journalists​ Journalists and reporters changing roles frequently​ An abundance of PR noise to compete with​ Releases and announcements being ignored by journalists​ Lack of evidence to prove the impact of PR activities​ Limited bandwidth to pursue opportunities that matter​ In this episode we will talk

Local 195
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8 animation styles for making captivating explainer videos for your brand

Agility PR Solutions

Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. So, it’s hardly surprising that artists and designers regularly working with this type of content have honed a handful of animation techniques that pair exceptionally well with explainers.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business.

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How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns

5W PR

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. This loyalty not only leads to repeat purchases but also to positive word-of-mouth, increased customer lifetime value, and a solid foundation for growth.

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Best Press Release Websites 2023: Top 20 Free and Paid

Prowly

If you’re seeking guidance on top press release submission sites and how much they may cost, search no further than this article. We will delve into a comprehensive list of paid and free press release sites, discussing their costs and features. Additionally, we will explore more affordable and effective alternatives that can help you gain attention for […] The post Best Press Release Websites 2023: Top 20 Free and Paid appeared first on Prowly Magazine.

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2023 social media landscape: Most marketers say Threads will ultimately make Instagram and Facebook weaker for marketing purposes

Agility PR Solutions

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape. New research from business services firm Capterra explores comms pros’ […] The post 2023 social media landscape: Most marketers say Threads will ultimately make Inst

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Book review: ‘How To Sell Value – Demystified’ by Crispin Manners

Wadds Inc.

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Whether and how to move away from time-based pricing is a question that comes up a lot with creative agencies.

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CCOs are growing in importance and upping their pay

Steve Barrett on PR

A recent report shows compensation, team size and responsibility are on the rise in the CCO’s office — but ethnic and gender diversity are still lagging.

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How to Write an Acquisition Press Release (Example & Template)

Prowly

A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus – you’ll […] The post How to Write an Acquisition Press Release (Example & Template) appeared first on Prowly Magazine.

Examples 104
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How to utilize behavioral science to enhance mobile marketing

Agility PR Solutions

To say that mobile gadgets have changed the world would be an understatement. It stands to reason that throughout history, the most popular technologies have been those that facilitate human interaction and communication. We rely heavily on our portable and mobile devices today and would struggle to get through the day without them. The ability […] The post How to utilize behavioral science to enhance mobile marketing appeared first on Agility PR Solutions.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Meet the Media: Jade Brasher, Senior Editor at FleetOwner

Bianchi Biz Blog

I’m the senior editor of FleetOwner, a job I’ve had for just a few short weeks. FleetOwner, part of Endeavor Business Media’s Commercial Vehicle Group, addresses topics such as fleet operations, vehicle maintenance, and industry regulations, and since being in this position I’ve also covered alternative fuels and cybersecurity risks to fleet owners and drivers.

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All Play:  How Companies Can Make More Inclusive Toys

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Toss-Across, Evel Knievel, Simon, Big Wheel – the most popular toys of the 1970s offer a trip down memory lane for many of us who were kids during this unique time. We probably didn’t think then that some children weren’t able to enjoy these common playthings because of certain physical limitations.

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How to Write an Acquisition Press Release (Example & Template)

Prowly

A company acquisition or merger announcement will almost always result in a request for a press release. As a PR professional, it’s up to you to determine which story angle will attract the most media attention. We’ll walk you through the process of creating the best acquisition press release for media distribution. Plus – you’ll […] The post How to Write an Acquisition Press Release (Example & Template) appeared first on Prowly Magazine.

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Local search SEO tips to increase visibility for small businesses

Agility PR Solutions

It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers. In this article, we will look at some effective local SEO tips, with a specific focus on optimizing your presence on Google My […] The post Local search SEO tips to increase visibility for small businesses appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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A Great Example of Transparency in the Midst of an Uncomfortable Situation

HMA Public Relations

Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds. Abbie Fink discusses a recent interview from Francis Wick of Wick Communications on his purchase of the Arizona Daily Sun newspaper and shares why this highlights the importance of speaking with the media in this post.

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Analyzing Journalist Interview Preferences: Rise of Phone Interviews

OnePitch

Thanks to technology, Journalists have many options for conducting interviews. Some prefer interviews in person because they want to build a genuine connection, while others prefer phone calls for speed and convenience. When setting up an interview, it’s important to ask the journalist what interview format they prefer. We ask all our Coffee With a Journalist guests what interview format they like best, and their answers (and reasons why) are just as unique as they are.

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How to Write a Sports Press Release (Example and Template)

Prowly

There are more sports occasions worth writing a press release about than just winning a game. But what are they? And how to write captivating sports press releases? Let us guide you through the creation and distribution process to show you how to make the most of your press release and get media coverage for […] The post How to Write a Sports Press Release (Example and Template) appeared first on Prowly Magazine.

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5 steps for creating a PR calendar to streamline your strategies

Agility PR Solutions

Public relations requires careful strategizing and planning, often months or even years in advance yet with the ability to change at the last minute. PR specialists use a range of tools to help them manage ongoing and future campaigns and streamline their strategies. Out of all the tools at their disposal, one is absolutely vital: […] The post 5 steps for creating a PR calendar to streamline your strategies appeared first on Agility PR Solutions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Can I Grow My Audience Through a Story?

HMA Public Relations

Are you telling stories that elevate your brand? Discover how to build deep connections with audiences and create an identity around your brand through captivating storytelling in this post from Rayna Burgett.

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Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact

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How to Write a Sports Press Release (Example and Template)

Prowly

There are more sports occasions worth writing a press release about than just winning a game. But what are they? And how to write captivating sports press releases? Let us guide you through the creation and distribution process to show you how to make the most of your press release and get media coverage for […] The post How to Write a Sports Press Release (Example and Template) appeared first on Prowly Magazine.

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