What is Newsjacking?
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2023
Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it? David defines newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.