Sat.Aug 26, 2023 - Fri.Sep 01, 2023

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Howdy Partner: Joint Press Release Tips from the Newsroom | Business Wire

Business Wire

Joint press releases are a valuable tool for boosting product and brand awareness. A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services.

Consumer 351
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The Modern PR Approach For B2B Tech Companies

ImPRessions - Crenshaw Communications

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” On the surface, this seems logical, but dig a l

B2B 156
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AI hype is done: Time to embrace reality

Steve Barrett on PR

The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables — but PR pros have yet to fully get their arms around it.

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How the Ongoing SAG Strike Impacts New Film and Television Releases

Ronn Torossian

Hollywood finds itself in a state of uncertainty as two major unions, the Writers Guild of America (WGA) and SAG-AFTRA, are on strike, and there are no immediate plans for restarting negotiations. The Alliance of Motion Picture and Television Producers (AMPTP) has stated that the unions have been unwilling to compromise on key issues, such […] The post How the Ongoing SAG Strike Impacts New Film and Television Releases appeared first on.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Living Radiantly: Finding Purpose and Meaning After Adversity with Christine Howard

PR for Anyone

Have you ever looked at your reflection in the mirror and really told yourself that you love yourself? This practice helped Christine Howard shift her mindset and life after a breast cancer diagnosis and difficult, unexpected divorce! As a leadership lifestyle mentor and self-love guru, Christine shares her tips for living radiantly after adversity.

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Youth will be served: 3 Signs B2B needs to revamp social media marketing

Sword and the Script

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. That’s according to a survey of 20,000 consumers by the market research firm GWI.

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How the Integration of Technology is Revolutionizing the Home and Houseware Industry

Ronn Torossian

Technology is changing people’s lives. The home and houseware industry is one area seeing major advancements. Smart home technology is making homes more connected, efficient, and convenient. From kitchen appliances to cleaning devices, technology is revolutionizing how people live in their homes. Smart home automation Home automation is a key aspect of the smart […] The post How the Integration of Technology is Revolutionizing the Home and Houseware Industry appeared first on.

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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.

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Do Editorial Calendars Still Matter When Pitching the Media?

Garrett Public Relations

As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. (Here’s an example.) But, do … Do Editorial Calendars Still Matter When Pitching the Media?

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Write a Music Press Release (Examples & Templates)

Prowly

What is a press release for music? It’s an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour. Crafting a music […] The post How to Write a Music Press Release (Examples & Templates) appeared first on Prowly Magazine.

Examples 104
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How to create a purposeful future for public relations

Stuart Bruce

The Dublin Conversations is a fascinating project looking at the potential future of public relations and communications. Its cofounder is my old friend Andy Green … © Stuart Bruce - How to create a purposeful future for public relations was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Revolutionize Media Interactions!

Presspage

In today's rapid media landscape, staying ahead of inquiries is non-negotiable for businesses aiming to shine and secure widespread coverage. But the challenge of handling these inquiries is real. The chaos of juggling forms, emails, whatsapp, phone calls, notes, and spreadsheets is a thing of the past. When your company is involved with both investors and the media, the pressure from inquiries is double demanding.

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Leading with Leaders: How to Amplify Executive Visibility on Social Media

Stern + Associates

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. But it’s also easy to get stuck – whether you’re struggling to grow a social following and increase engagement, bring in new customers, reach employees or create messages that resonate.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AI in Public Relations: the Benefits and Risks of Change

Prowly

The majority of PR professionals surveyed (67.8%) in The State of PR Technology 2023 are already utilizing AI in their work. These numbers mean the growing link between AI and Public Relations is undeniable. So let’s take a closer look at how PR professionals are using AI. How artificial intelligence in the PR industry is already changing […] The post AI in Public Relations: the Benefits and Risks of Change appeared first on Prowly Magazine.

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Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike

Stuart Bruce

The last week has seen football (or soccer for our US friends) engulfed in three extraordinary crises. Manchester United’s handling of the Mason Greenwood issue … © Stuart Bruce - Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Lessons from Leaders I Admire

Culpwrit

By Torod B. Neptune Great leadership is one of those things that can be difficult to define, but you know it when you experience it yourself. That’s one of the reasons why it is so valuable for aspiring leaders to have mentor figures who can teach them and help them grow. I’ve been lucky… Continue reading Lessons from Leaders I Admire The post Lessons from Leaders I Admire appeared first on Culpwrit.

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Is It Really Ok To Be Selfish?

HMA Public Relations

After recently attending the 2023 PowerUp Conference, which focuses on creating conversations and engaging content to help women be more successful in the world, Abbie Fink is sharing how to RESET and prevent guilt when putting yourself first. Find out more!

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Craft A Winning Campaign for Your Beverage Brand

5W PR

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. In a highly competitive market, standing out and capturing the attention of the target audience is essential. Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression.

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MidwestCon 2023. A Recap of Knowledge.

Reputation Us

I was fortunate to be invited and attended Saturday’s (August 19) MidwestCon in Cincinnati. What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions.

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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. The US is commonly likened to a cultural melting pot, where many backgrounds combine to create a vision of diversity.

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Are Trust and Credibility a Part of Your PR Strategy?

HMA Public Relations

Do you consider the importance of building trust and credibility when crafting your communications strategy? Rayna Burgett discusses the importance of establishing trustworthy relationships in this blog post.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Tips for Driving Traffic to Your Brand’s Amazon Storefront

5W PR

As one of the largest online marketplaces in the world, Amazon offers a tremendous opportunity for brands to reach a massive audience and drive sales. Creating an Amazon Storefront allows brands to showcase their products in a personalized and branded shopping experience. However, with millions of sellers and products on the platform, driving traffic to an Amazon Storefront can be a challenge.

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Top Trucking & Off-Highway Podcasts of 2023 for Suppliers

Bianchi Biz Blog

When looking for resources to help keep up to date on all things trucking, podcasts are a great go-to. But with a multitude of options available, it can be hard to narrow down the best podcasts to focus your time on. So, we’ve done the research for you. We’ve come up with a list of top podcasts of value for suppliers in the trucking and off-highway sectors.

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They’re a 10, but They Don’t Join Social Media Trends*

Buchanan PR

Photo by S O C I A L. C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries.

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Why Consistency is Important for Integrated Marketing Success

HMA Public Relations

Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The Key to Influencer Marketing in the Beauty Industry is Authenticity

5W PR

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters. However, the key to effective beauty marketing with influencers in today’s saturated market is authenticity.

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The Art of Selling for Communication Professionals

Solo PR Pro

If you're a communications professional, you already have a knack for conveying messages. But when it comes to identifying, selling, and closing high-value business deals, it's a whole different ball game – especially if you don't consider yourself a natural-born salesperson. Read on for actionable tips tailored for professionals just like you to conquer the world of sales: Leverage Your Expertise Before diving into sales tactics, remember you're not selling a product; you're selling a solution.

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Socially Unacceptable – Boosting Agency Performance With Founder of OMG Center, Chris Simmance

Prohibition

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. He was also a Chairman at Optus Digital, where he built up the search-based digital agency to offices in London and Manchester. After a failed travel sales job for a ski resort, Chris self-taught himself SEO, and managed to get a job at a digital agency in London.

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