Sat.Aug 20, 2022 - Fri.Aug 26, 2022

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Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization. The numbers back this up; a recent cybersecurity report from research firm ThoughtLab found that the average number of cyberattacks and data breaches increased by 15.1% from last year.

Privacy 294
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Content marketing in the metaverse: How does it work?

Agility PR Solutions

We’re living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science fiction movies but viable methods of communication and engagement. In this brave new world, content marketing is more important for businesses than […]. The post Content marketing in the metaverse: How does it work?

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Why is PR Crucial for Food and Beverage Companies?

Ronn Torossian

The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. PR is crucial to […].

Company 195
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How one PR report is helping gain funding to connect Dads with soul…

The Resolution Blog

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & […].

Report 77
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Back to School Media Pitches

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think about what value you can bring to kids or parents and this goes from pre-school through college.

Pitching 130

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Ethics in marketing: 4 insights on communications integrity

Agility PR Solutions

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. They do whatever they can to make sure that their products and services meet safety standards when they are launched in the market. They also react promptly if a […]. The post Ethics in marketing: 4 insights on communications integrity appeared first on Agility PR Solutions.

Ethics 125
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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. Even so, the percentage is a little under half. The rest is split among fence sitters and those that say their organizations do not trust the media. The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting

Survey 145
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Social media updates: Instagram expands stickers; Facebook meets backlash and LinkedIn tests a discovery feed

Prohibition

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Take a look at our round-up below! Instagram implements an array of reel updates. On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions.

Instagram 117
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S&T Live Recap: Have You Visited the Metaverse Yet?

PRSay

With the metaverse, we can “start to create a truly immersive environment in … a three-dimensional, virtual reality experience,” Mike Neumeier, APR, said. Neumeier, CEO of Arketi Group , a digital marketing and PR firm in Atlanta, was the guest speaker on the Aug. 25 episode of S&T Live , PRSA’s monthly livestream on LinkedIn that takes readers of Strategies & Tactics deeper into the stories they find in the paper.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Media kit essentials: Must-have visual assets

Agility PR Solutions

Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your company adequate journalistic coverage. This is the age of interactive and visual content.

Media 167
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The sun is rising in the east and west for TikTok

Steve Barrett on PR

Every communicator and marketer now needs to know how to operate effectively on TikTok, which has rapidly established itself as the most important social network for young consumers.

Consumer 134
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Main Stages of a Marketing Funnel

5W PR

There’s a big difference between website visitors that are interacting with a business for the very first time, compared to someone that regularly visits a website. These two types of people have different questions, which means they expect different things from a business. To ensure that both types of website visitors get the right experience, or content at the right time companies need to create marketing funnels.

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PR Best Practices: Strategies Before Tactics

Landis PR

Photo courtesy of Pexels. By Polly Winograd Ikonen and Andy Lowe. If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan. Carl Sagan, the renowned cosmologist and science evangelist, used the above quote to illustrate the order of existence – but it can also easily be applied to public relations. As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to combine content marketing and PR for maximum results

Agility PR Solutions

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to produce much better results. The purpose of both public relations and content marketing is to generate a compelling […].

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Cladding and fire safety – more reaction to Martlet v Mulalley

Practical Law Construction

At the end of last month, Tom Coulson and Amy Armitage discussed the decision of Martlet Homes Ltd v Mulalley & Co Ltd , the first decision from the TCC on fire safety defects following the Grenfell Tower tragedy. This decision is highly significant for the construction industry, given the number of similar cases which are either progressing through the courts or at the pre-action stage.

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Communicating Company Values through Executive Visibility

Stern + Associates

It goes without saying that business success heavily relies on corporate reputation. And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. Today, customers, clients and stakeholders are looking beyond brand positioning. They’re looking at your company’s top leaders for their take on – and the company’s commitment to – big issues and topics: ESG, DE&I, voting rights, c

Company 88
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Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

If the pandemic taught us anything, it’s good hygiene. We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. As cyber-attacks and online scams increased along with COVID-19, proper “Internet hygiene” also became a top concern. Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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5 tips for improving your PR company

Agility PR Solutions

All organizations need to have good public relations. This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need to improve their PR and those who are seeking to […]. The post 5 tips for improving your PR company appeared first on Agility PR Solutions.

Company 161
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Meet the Media: Doug Bolduc, Managing Editor at Automotive News Europe

Bianchi Biz Blog

What’s the top story you’re working on right now? My main job is to look after all of Automotive News Europe’s monthly digital products, so at any time I’m working one to two months ahead. Some items we are building into stories involve Phantom Braking as well as what will be the second-life future for EV batteries. Tell us about your dream assignment.

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A Coach’s Impact

HMA Public Relations

In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson.

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Pitches That Placed: How to Pitch Bloomberg Law

OnePitch

On this week’s Pitches That Placed, we are highlighting a pitch incorporating strong data findings around pay cuts that landed a placement in Bloomberg Law. Bloomberg Law is a subsidiary of Bloomberg News which “is read by more than 325,000 subscribers.” Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Subject line: VC Analyzed Pay Cuts and the Results are in.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Writing in focus: Spelling, grammar errors can cost brands customers, cash and reputation

Agility PR Solutions

With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter deeply to consumers. The survey, carried out by Opinium this summer, found: More than two-thirds […].

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Heading back to industry events? 5 tips to re-integrate without being awkward

Communications Conversations

Over the last 2 weeks, I’ve attended my first two big industry events since the pandemic began. Yes, it was a little awkward. Yes, I wasn’t on my A+ networking game. But yes, it still felt awfully good to see people in person again. During those two events (the Florida PR Association Annual Conference and the Digital Marketing Summit in Minneapolis), I’ll be fully transparent: I struggled.

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Drum Roll Please…Good Marketing Is Creative and Personal

HMA Public Relations

At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post.

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The ethical challenges of weaponized communication – Elizabeth Edwards

Ethical Voices

Joining me on this week’s episode is Elizabeth Edwards , the founder of Volume PR and the Engagement Science Lab. She is a strategist and futurist who has dedicated her career to closing the gap between the study of the mind and the business of engaging it. She discusses a number of important issues, including: The ethical challenges of weaponized communication.

Ethics 76
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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More than half of businesses face challenges in implementing sustainability initiatives

Agility PR Solutions

As businesses seek to integrate sustainable practices into their core business models, the issue is becoming increasingly important in the corporate world, reveals new research from Singapore-based continuing education and training provider NTUC LearningHub. However, more than half (56 percent) of employers do not have well-defined sustainability goals or strategies for their business, and only […].

Training 142
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Top 10 marketing topics to watch | On Top of PR vodcast

Axia PR

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for. Tune in to learn more about NFTs, cannabis marketing, children’s advertising and privacy, sponsorships, endorsements, NIL, environmental marketing, automatic renewal, made-in-the-USA claims, and automatic renewal.

Privacy 93
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Which Way Should I Take Photos for Marketing Use?

HMA Public Relations

Taking photos for your marketing efforts? Check out this post from Alison Bailin for more information on how to take them for traditional media, online media and more.