Sat.Aug 20, 2022 - Fri.Aug 26, 2022

Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. It feels like every day we hear about a new breach, hack or vulnerability that has impacted an individual or organization.

6 tips to delivering a power pitch from a newsroom veteran

PR Daily

A former executive editor on how to get the coverage you want. After nearly 35 years in journalism, I recently retired as the executive editor of a major Southeast daily and made the switch to public relations. I saw newsrooms change dramatically during my time in the business.

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Content marketing in the metaverse: How does it work?

Agility PR Solutions

We’re living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science fiction movies but viable methods of communication and engagement.

Why is PR Crucial for Food and Beverage Companies?

Ronn Torossian

The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs.

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

How one PR report is helping gain funding to connect Dads with soul…

The Resolution Blog

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k

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How to drive brand loyalty through community-based marketing

PR Daily

Start in your customers’ backyard. Literally. Competition for consumer eyeballs is as high as it’s ever been for brands. A recent study found that the average person can see up to 10,000(!)

Social Media Monitoring vs. Social Listening

Awario

Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. For example, ‘authentic content’ is a term that is easy to understand (and also an important caveat in millennial marketing). But not every social media concept is as clear.

Ethics in marketing: 4 insights on communications integrity

Agility PR Solutions

Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority.

Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

“Depends on the media outlet.” wrote one respondent. Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. Even so, the percentage is a little under half.

Survey 138

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

What comms pros should know about Google’s new search update

PR Daily

Make sure you’re writing for people. Google is once again updating the algorithm that dictates what we see — and indirectly, what we click on — when we go looking for information on the ubiquitous search engine.

Google 142

Social media updates: Instagram expands stickers; Facebook meets backlash and LinkedIn tests a discovery feed

Prohibition

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Take a look at our round-up below!

Media kit essentials: Must-have visual assets

Agility PR Solutions

Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies.

Media 142

Communicating Company Values through Executive Visibility

Stern + Associates

It goes without saying that business success heavily relies on corporate reputation. And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

The road to Disney: Why social media communicators are essential to brand strategy

PR Daily

Ragan caught up with Nicole Losi of Kent State University ahead of her panel at our Social Media Conference this September. One of the most critical responsibilities of a social media communicator is monitoring and collecting information about what people are saying about your brand online.

Top 10 marketing topics to watch | On Top of PR vodcast

Axia PR

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for.

How to combine content marketing and PR for maximum results

Agility PR Solutions

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to produce much better results.

PR Best Practices: Strategies Before Tactics

Landis PR

Photo courtesy of Pexels. By Polly Winograd Ikonen and Andy Lowe. If you wish to make an apple pie from scratch, you must first invent the universe – Carl Sagan.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

Frappuccino fracas, a Doritos scavenger hunt and more

PR Daily

Plus: Vanessa Bryant gets an apology far too late. A video of a Starbucks employee making “a grown adult their 6 a.m. milkshake” is making the rounds.

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Coffee with a Journalist: Casey Clark, PEOPLE

The TypeBar

Our guest today on Coffee with a Journalist is Casey Clark. She is a freelance writer for PEOPLE, Yahoo, InStyle, and others.

5 tips for improving your PR company

Agility PR Solutions

All organizations need to have good public relations. This includes companies that primarily provide PR services.

Web3: Time To Practice Smart “Reputation Hygiene”

Reputation Us

If the pandemic taught us anything, it’s good hygiene. We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans. As cyber-attacks and online scams increased along with COVID-19, proper “Internet hygiene” also became a top concern.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

The State of Corporate Communications 2022

PR Daily

Email still dominates and measuring employee engagement in a dispersed workforce is challenging, PoliteMail survey finds. To better assess the challenges and opportunities for internal corporate communications, Ragan Communications and PoliteMail surveyed more than 250 communicators in May 2022.

Coffee with a Journalist: Casey Clark, PEOPLE

The TypeBar

Our guest today on Coffee with a Journalist is Casey Clark. She is a freelance writer for PEOPLE, Yahoo, InStyle, and others.

Writing in focus: Spelling, grammar errors can cost brands customers, cash and reputation

Agility PR Solutions

With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter deeply to consumers.

How interest in HBO’s House of The Dragon compared to the biggest summer streaming premieres

NewsWhip

On Sunday night the premiere of Game of Thrones prequel House of The Dragon stirred up excitement among fans, gaining millions of viewers and has since become HBO’s biggest series premiere ever. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3 ways to handle your comms budget during an economic slowdown

PR Daily

This is not the time to cut budget. With the volatility and uncertainty that has hampered the global economy through the first half of the year likely to continue, at least until interest rate hikes and inflation stabilize, businesses are looking to preserve cash by lowering burn.

A Coach’s Impact

HMA Public Relations

In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson. PR and Sports coaches mentorship PRSA Sports

More than half of businesses face challenges in implementing sustainability initiatives

Agility PR Solutions

As businesses seek to integrate sustainable practices into their core business models, the issue is becoming increasingly important in the corporate world, reveals new research from Singapore-based continuing education and training provider NTUC LearningHub.