Agility PR Solutions
FEBRUARY 5, 2023
PR is very important for a lot of people. This is why having a great PR campaign is something that can often come with a lot of pressure. A successful one can really help to transform a lot of careers. However, making a successful strategy is not always easy. You need to steer clear of […] The post 3 factors that could make your PR campaigns fail appeared first on Agility PR Solutions.
Victorious PR
FEBRUARY 4, 2023
Utilizing Public Relations is one of the most critical factors to success in a business in the modern day and age. Traditional advertising is no longer one of the most vital things to reaching a larger audience and gaining their trust. The misperception of PR is that they are just sending your name to various media outlets for little to no reason. Still, PR professionals are highly tactical in every decision for their client’s ultimate growth and success.
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Business Wire
FEBRUARY 7, 2023
Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought.
Onclusive
FEBRUARY 7, 2023
As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing. So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever! Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
FEBRUARY 7, 2023
The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. For most, it’s a huge personal and professional achievement that marks a heady time.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
FEBRUARY 9, 2023
Google Alerts is free, well-known, and easy to set up, but the results are lacking. It only takes a few missed mentions or annoying mismatched alerts to outweigh the advantages of Google Alerts. PR professionals need reliable, accurate, and timely results, so most are now turning to Google Alerts alternatives that are dependable (and by […] The post The Best Google Alerts Alternatives for PR Pros appeared first on Prowly Magazine.
Agility PR Solutions
FEBRUARY 6, 2023
When it comes to PR, there are a lot of things that go into making sure that the reputation, marketing and outreach of any business or individual are handled with care. However, when it comes to big companies, extra care might be required in order to keep everything running smoothly—which might also require different tactics […] The post 4 important PR strategies large companies should be using appeared first on Agility PR Solutions.
Axia PR
FEBRUARY 7, 2023
In this episode, Kim Ades, founder of Frame of Mind Coaching and co-founder of The Journal That Talks Back, joins host Jason Mudd to discuss why there is a high turnover rate for young PR professionals and how to slow it. Tune in to learn more!
The Resolution Blog
FEBRUARY 9, 2023
We’ve just added Spotify playlists to our coverage stack. You can now copy and paste a playlist link into CoverageBook, and we’ll collect the playlist’s number of followers, and its combined total of likes and shares on Twitter, Facebook and Pinterest. This means you can also show ‘Spotify likes’ in your metric summary too. So […] The post Five brands that are smashing it with Spotify playlists appeared first on PR Resolution — by CoverageBook.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PRSay
FEBRUARY 8, 2023
I’m a strategic communications professional located in Kansas City. I’m also still riding high over the Kansas City Chiefs AFC Championship victory while gearing up for Super Bowl LVII vs. the Philadelphia Eagles on Feb.12. With a smile on my face and butterflies in my stomach, I can still replay the most fist-clenching moments of that game against the Cincinnati Bengals on Jan. 29.
Agility PR Solutions
FEBRUARY 8, 2023
Social media has quickly become an indispensable part of any marketing strategy. These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors. Brand ambassadors help PR by connecting the company to its audience. They can be a great way […] The post How to engage brand ambassadors on social media to drive conversions appeared first on Agility PR Solutions.
Institute for Public Relations
FEBRUARY 10, 2023
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion. “Diversity fatigue” is a phenomenon that has garnered increased attention in recent years, particularly within academic and corporate settings. A research study by Jessi L.
Reputation Us
FEBRUARY 7, 2023
Taking your communication efforts to the third power considers all audiences The Golden Rule of real estate is the three Ls: 1) Location, 2) Location and 3) Location. Successful businesses consider the “three Cs: 1) COMMUNICATE , 2) COMMUNICATE and 3) COMMUNICATE. So how do you strategically allocate your “Cs?” Know Your Audience. Who are they?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Wadds Inc.
FEBRUARY 8, 2023
A new report highlights the role of public relations in management for company directors. The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness. The guide includes a study of 100 business leaders that found that almost a fifth of organisations don’t have internal or external public relations support.
Agility PR Solutions
FEBRUARY 8, 2023
Expansion is often the name of the game in business, and with that being the case, it’s easy to forget that it isn’t such a linear progression that brings only improvements. With expansion comes change, and while that might be something that you’re willing to accept, it still might not be clear what that will […] The post Growth communications: How targeting a wider audience affects your strategy appeared first on Agility PR Solutions.
Stern + Associates
FEBRUARY 10, 2023
Saturday, February 11 is Thomas Alva Edison’s 176 th birthday. Edison, inventor of the modern incandescent light bulb, the phonograph and the motion picture camera, among other things that have impacted and defined today’s world, has special relevance for me and for Stern Strategy Group. One of his laboratories as well as his home and burial site in West Orange, New Jersey is a 15-minute walk from where I grew up and still live, while his other lab in Menlo Park is nearby Stern’s office.
Practical Law Construction
FEBRUARY 7, 2023
I advise many clients involved in construction projects who are on the cusp of a dispute. While they take legal advice on the merits of their position, my clients usually continue to seek to reach an amicable solution with their counterparty through direct negotiation as well as continuing to liaise on a day to day basis to get the job finished. In this context, my clients regularly ask, “Should my email be without prejudice?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
5W PR
FEBRUARY 9, 2023
Meta, the parent company behind Instagram, has recently announced that starting in February, the shopping tab will be removed from Instagram’s navigation bar. This change to the social media platform will alter the way that users are able to access the commerce capabilities of the app. It will also impact businesses, specifically smaller businesses , who have adapted their marketing strategy to rely on this feature.
Agility PR Solutions
FEBRUARY 8, 2023
As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement. This is according to new research from omnichannel comms solutions firm Mitto, whose latest survey explored consumers’ viewpoints on the effectiveness of Super Bowl advertisements—revealing a significant discrepancy […] The post Consumers say personalized communications make sales—not Super Bowl ads appeared first on Agilit
HMA Public Relations
FEBRUARY 6, 2023
Happy #MediaMonday! This feature comes to us from Bennito Kelty of the Tucson Sentinel. Learn more about his role as the local reporter on the IDEA beat, how he got his start in journalism and much more in this post.
Wadds Inc.
FEBRUARY 8, 2023
Public relations must influence and drive business change within management. You could drive an oil tanker in the say-do gap between the corporate communication from both oil & gas and energy companies and their behaviour. British Gas was caught forcibly fitting prepayment meters in the homes of vulnerable customers. Parent company Centrica said, “it’s not who we are” and that it had been let down by a third party.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
5W PR
FEBRUARY 6, 2023
The public is in the favor of legalizing cannabis for recreational and medicinal purposes. There has been a growing acceptance in the use of cannabis for therapeutic purposes and some states have legalized its use while have decriminalized its use. Being aware of the CBD legislature is essential when it comes to cannabis marketing. In 19 states, cannabis is now legal for recreational purposes while in yet another 19 states cannabis is legal for medical purposes.
Agility PR Solutions
FEBRUARY 5, 2023
Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing. Both established and emerging fashion brands are expanding their businesses by leaps and […] The post 7 tips for developing influencer marketing campaigns for fashion brands appeared first on Agility PR Soluti
Institute for Public Relations
FEBRUARY 6, 2023
PRWeek and Cision examined how communication impacts all aspects of business now more than ever before. A survey of 440 senior-level professionals was conducted from Sept. 15 – Oct. 5, 2022. Key findings include:1.
PR Fuel
FEBRUARY 4, 2023
No matter what products or services you sell, your business’s reputation matters. Good or bad PR can affect how potential customers see your brand. That’s why it’s so important to manage a bad PR crisis in a sensible way. Even industry. Read More The post How to Manage and Mitigate Bad PR for Your Small Business appeared first on eReleases.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PRSay
FEBRUARY 7, 2023
The regular entry deadline for the 2023 Anvil Award entries is Feb. 10; final submissions are due on Feb. 24. PRSA will present the Anvil Awards on June 8 at the historic Edison Ballroom in the heart of New York City’s Theater District. You can learn more about spotlighting your organization in the Anvils at this link. For more than 75 years, the Anvils have served as the icon of the profession and the benchmark of high performance in public relations.
Agility PR Solutions
FEBRUARY 9, 2023
Despite the issue’s urgency and horrific implications, new research from Singapore Management University (SMU) determines that there is no easy way to engage with the general public to communicate the risks of climate change. Led by Assistant Professor Terry van Gevelt from the College of Integrative Studies at SMU, this research investigated the use of immersive virtual experiences […] The post New research underscores challenges in communicating climate change risks appeared first on Agi
NewsWhip
FEBRUARY 9, 2023
New year, same blog! Well, sort of. If you’re reading this you may be familiar with the regular series we do looking at the top publishers on Facebook every month, but starting with this blog we’re going to be changing it up a bit, isolating geographies more to get a fuller picture of regional trends around the world. For our monthly blog we’re going to limit our searches to UK and US publications, so going forward these rankings will only reflect the top publications from those two countries.
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