Sat.Feb 04, 2023 - Fri.Feb 10, 2023

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3 factors that could make your PR campaigns fail

Agility PR Solutions

PR is very important for a lot of people. This is why having a great PR campaign is something that can often come with a lot of pressure. A successful one can really help to transform a lot of careers. However, making a successful strategy is not always easy.

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Communicators are the worst at self-promotion

PR Daily

It’s time to advocate for yourself. Leigh Woisard is a 30-year communications professional. Most recently she led corporate communications for Cox Communications.

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The Importance of Public Relations for Building and Maintaining a Positive Reputation

Victorious PR

Utilizing Public Relations is one of the most critical factors to success in a business in the modern day and age. Traditional advertising is no longer one of the most vital things to reaching a larger audience and gaining their trust.

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Creating a Headline That Counts: 3 Tips to Get Started | Business Wire Blog

Business Wire

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought. education public relations

Blogging 300
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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How to build brand reputation in an era of greenwashing backlash:?part one

Onclusive

As we’ve seen from our media analysis in our previous post , the public discussion and scrutiny around greenwashing is only increasing.

More Trending

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Under Recognized Value of PR is Keeping a Business out of a Bad Spot

Sword and the Script

Taking in a wide view of the landscape is one of the under-recognized benefits of PR Among martial arts, Brazilian Jiu-Jitsu is among the most cerebral. It’s as much an exercise in problem-solving as it is an exhibition of physical ability.

Exercises 100
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The Best Google Alerts Alternatives for PR Pros

Prowly

Google Alerts is free, well-known, and easy to set up, but the results are lacking. It only takes a few missed mentions or annoying mismatched alerts to outweigh the advantages of Google Alerts.

Google 104
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4 important PR strategies large companies should be using

Agility PR Solutions

When it comes to PR, there are a lot of things that go into making sure that the reputation, marketing and outreach of any business or individual are handled with care.

Company 97
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How to recruit and retain young PR pros with Kim Ades | On Top of PR

Axia PR

In this episode, Kim Ades, founder of Frame of Mind Coaching and co-founder of The Journal That Talks Back, joins host Jason Mudd to discuss why there is a high turnover rate for young PR professionals and how to slow it. Tune in to learn more! PR tips On Top of PR

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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What PR pros need in 2023

PR Daily

PR pros are continuing to adapt to rapidly changing, unprecedented conditions. But what are the skills and investments they consider most vital for 2023? ACCESSWIRE and Ragan Communications surveyed more than 281 external communicators about the state of play for the year ahead.

Survey 197
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Five brands that are smashing it with Spotify playlists

The Resolution Blog

We’ve just added Spotify playlists to our coverage stack. You can now copy and paste a playlist link into CoverageBook, and we’ll collect the playlist’s number of followers, and its combined total of likes and shares on Twitter, Facebook and Pinterest.

Pinterest 156
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How to engage brand ambassadors on social media to drive conversions

Agility PR Solutions

Social media has quickly become an indispensable part of any marketing strategy. These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors.

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Ahead of the Super Bowl, Communications Lessons Inspired by Being a Coach

PRSay

I’m a strategic communications professional located in Kansas City. I’m also still riding high over the Kansas City Chiefs AFC Championship victory while gearing up for Super Bowl LVII vs. the Philadelphia Eagles on Feb.12.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Self-editing checklist

PR Daily

For when you just can’t get another set of eyes on your work. Everyone needs an editor. Unfortunately, sometimes you have to be your own editor. It isn’t an ideal state of affairs, but it’s a realistic one.

LinkedIn 167
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#MediaMonday – Bennito Kelty

HMA Public Relations

Happy #MediaMonday! This feature comes to us from Bennito Kelty of the Tucson Sentinel. Learn more about his role as the local reporter on the IDEA beat, how he got his start in journalism and much more in this post. Media Monday bennito kelty Report for America Tucson tucson sentinel Yuma Sun

Publicity 102
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Food PR trends: What will be the leading food purchase drivers in 2023?

Agility PR Solutions

New research from food, health, and wellness PR firm Pollock Communications and nutrition news and trends publication Today’s Dietitian reveals insights from nutrition experts on what they believe consumers will value in 2023, their top concerns when grocery shopping, and their top ten superfood predictions.

Trends 148
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The Impact of Diversity Fatigue and How to Combat It

Institute for Public Relations

This blog is provided by the IPR Center for Diversity, Equity, and Inclusion. Diversity fatigue” is a phenomenon that has garnered increased attention in recent years, particularly within academic and corporate settings. A research study by Jessi L.

Publicity 123
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How to communicate before, during and after layoffs

PR Daily

It’s not easy, but there are some proper ways to do it. With all the news of economic turmoil and layoffs at major companies in the news lately, it’s hard not to think of how these job cuts were communicated to employees.

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New Year, New Me… New Resume

Culpwrit

PRSSA Chapter Gives Future Communicators Tools They Need to Succeed in the Job Search By Gisselle Bahena DePaul’s PRSSA and Ad Society recently co-hosted a career workshop event named, New Year, New Me…New Resume.

Tools 86
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Growth communications: How targeting a wider audience affects your strategy

Agility PR Solutions

Expansion is often the name of the game in business, and with that being the case, it’s easy to forget that it isn’t such a linear progression that brings only improvements.

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Pitches That Placed: How to Pitch Funding to CNBC

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed broadcast coverage on CNBC for a high-dollar funding round for a big-name company. Let’s see why this pitch worked: Pitch Tips

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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How communicating your company’s history can help the business

PR Daily

Procter & Gamble’s corporate storyteller and historian shares how the past can help shape the future, Adam Kiefaber is a longtime communicator, leading public relations teams at large financial services companies. Follow him on LinkedIn.

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Why Is Flo From Progressive So Successful?

HMA Public Relations

Since 2008, Progressive Insurance has included the character “Flo” in their advertisements. Find out what makes her so effective in this blog post from Rayna Burgett. Read more! Odds and Ends flo mascot progressive

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Consumers say personalized communications make sales—not Super Bowl ads

Agility PR Solutions

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

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The “brat’ched” who changed Bulgaria forever…

Maxim Behar

-Brat’ched (Bulgarian slang for “cousin”), this city will be shining brightly once we celebrate the opening.

Hotels 119
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Google unleashes AI bot, AMC introduces price tiers and more

PR Daily

Plus: How Ticketmaster is showing improvement in Beyoncé ticket sales. The AI wars are heating up in a big way. Google announced Monday that they will be broadening access to Bard, its own ChatGPT-esque AI tool. More importantly, Bard will be incorporated into Googles search products.

Google 158
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CIPR and IoD report highlights role of public relations in management

Stephen Waddington

A new report highlights the role of public relations in management for company directors.

Report 118
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7 tips for developing influencer marketing campaigns for fashion brands

Agility PR Solutions

Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

Fashion 97