Sat.Aug 22, 2020 - Fri.Aug 28, 2020

How to Grab Attention and Maintain Interest with Your Press Release Headline | Business Wire Blog

Business Wire

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference?

PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage.

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Video: Effective Communication with Customers

Ronn Torossian

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.

Video 195

7 things PR pros can learn from airplane pilots

PR Daily

You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst. PR pros can learn a thing or two from a pilot.

Hotels 171

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Finding “the Other” Voice – Three Steps to Mastering your Executive Team’s Written Communication | Business Wire Blog

Business Wire

The IRO Recipe – Don’t Leave Out this Ingredient. investor relations

More Trending

As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

Big box retail is hurting, and not just because of COVID-19. Department and discount stores across the country are not seeing the traffic they’re accustomed to, and online shops are doing better than ever.

Retail 195

Finding positivity during an historic pandemic

PR Daily

Here’s how one industry leader tries to remain grounded—and lessons she takes from others in her community—in a time of unparalleled disruption and uncertainty. It’s been 24 weeks since the world changed and many of us started working from home. So much has transpired during this time.

Travel 165

Crenshaw Announces Two Promotions

ImPRessions - Crenshaw Communications

As summer comes to a close, we are proud to announce two promotions at Crenshaw Communications. After nearly 2.5 years at Crenshaw, Katharine Riggs has been promoted from Account Executive to Senior Account Executive.

Cision's Summer Reading List Wraps Up

Cision

As summer winds down, we wanted to share the last of our summer reading list. Comms Best Practices

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 tips for crafting the perfect PR strategy on LinkedIn

Agility PR Solutions

Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business.

Tips for launching a great virtual event

PR Daily

With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online. Social distancing is here to stay, and that includes interacting digitally with colleagues and clients.

Travel 163

10 things only journalists understand

Muck Rack

10 things only journalists understand

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Marketing Content: A Decision Matrix for Reviews and Approvals Done

Sword and the Script

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The industry was regulated, so a review process was necessary.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Retail PR, the rapid shift in shopper behavior, and looming impact on 2020 holiday shopping

Agility PR Solutions

As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic.

Retail 116

5 ways communicators can bolster SEO

PR Daily

Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.

SEO 160

Announcing our partnership with Business Wire

Muck Rack

Announcing our partnership with Business Wire

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Brands Must Show They Understand and Respect the LGBTQ Community, PRSA Webinar Panelists Say

PRSay

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community.

Higher education has an image problem. Can communications help?

Agility PR Solutions

Before I joined Coyne, I thought that running the communications for a university would be a great gig.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives. Storytelling has become a buzzword in business communications.

Pivot to the Positive

Solo PR Pro

My good friend and leadership coach, Dr. Lori Baker Schena, advises leaders to “pivot to the positive.” More than a pithy quote or dose of “rah-rah” inspiration, it is an active, intentional choice to design the way forward.

How Top Streaming Services Are Performing in Earned Media During the Pandemic

Critical Mention

Streaming services like Netflix, Hulu and Amazon Prime Video have provided worldwide entertainment to people living in quarantine.

Radio 85

Facebook says pandemic affected its ability to police the platform

Agility PR Solutions

Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online.

Dashlane’s Joel Johnson shares survival tips for WFH

PR Daily

This comms veteran, with a long history in tech, argues that a little less screen time is what we all need right now. Here’s his take on the answers to our current crisis. What are the little things that get you through a day in the pandemic? Is it that morning cup of coffee?

Media Moves at Kaiser Health News & Vice News, DealBook Hires a Reporter

Cision

Katheryn Houghton joins KHN, Lauren Hirsch New at NYT’s DealBook, and more. Media Blog

Report 120

The Internet's favorite film by Quentin Tarantino [analysis]

Awario

The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite

Film 83

Comms pros believe their companies will return to normal more quickly than their lives

Agility PR Solutions

The COVID crisis has devastated everything in society, including both our personal and professional lives.

Mastercard turns to TikTok to engage fans during UEFA Champions League

PR Daily

With companies seeking virtual opportunities to bring people together around sports and e ntertainment, here’s how a major brand turned to social media video. Sports have come back to our TV screens, but fans still can’t gather in full force to cheer on their favorite squads.

Sports 136

What to Expect in Sports Through the End of 2020

Cision

Planning sports coverage during the pandemic is tough, to say the least. Here's a look at the (tentative) upcoming events for the remainder of 2020. Media Blog

Sports 120

This month in bad PR pitches: August 2020

Muck Rack

This month in bad PR pitches: August 2020

Can anybody hear me? Tips for gaining media attention amidst a pandemic, economic crisis, and national election.

Agility PR Solutions

Whether you are wanting to share the news of a prestigious new client, an innovative new offering, or a successful implementation, it’s never a simple task to get the attention of the right media outlets on your preferred timeline.

Crisis 104

How to manage and mitigate writing-related anxiety

PR Daily

Take breaks throughout the day, get plenty exercise, and be kind to yourself. Anxiety disorders are the most common form of mental illness in society, affecting 40 million adults in the United States age 18 and older.