Agility PR Solutions

SEPTEMBER 4, 2019

How often do you listen—reallylisten—to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often drowned out by other, more irritating noises. Social media can sometimes feel the same. The mere […]. The post 3 reasons you should stop, collaborate, and (social) listen appeared first on Agility PR Solutions.

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Social Media Media Analysis Publicity 94

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

We’re hearing a lot about how automation and machine learning can make our lives easier , as well as how they may threaten our livelihoods in the future. Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a resu

Marketing 173

Marketing Storytelling Creativity Privacy 173

Ronn Torossian

SEPTEMBER 4, 2019

According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. For those with deep ties to the influencer marketing industry, the scourge of fake […]. The post Is the Influencer Era Over?

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Agency Industry Brand Branding 281

Prakkypedia

SEPTEMBER 3, 2019

Let me set the scene: Over the years I’ve seen many PR agencies launched and spruiked. Some of them stick around to be long-term and successful players, others fold or merge. I’ve also seen – particularly in Adelaide – established public relations agencies thrive over twenty years or more. I’m regularly amazed by the number of agencies serving the local market, many with their own specialities and niche.

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Agency Web Local Social Media 109

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Onclusive

SEPTEMBER 3, 2019

23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. They adopted Onclusive’s PR Attribution to understand which content directly impacted the customer journey and key business outcomes, and then evolved their communication strategy based on the best performing messaging, initiatives, publications and reporters.

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Ronn Torossian

SEPTEMBER 6, 2019

In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. Used wisely, flyers can still make a positive difference in your sales results. Preferences Consider the news media. […]. The post Do We Still Need Flyers?

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Print Social Media Media Agency 150

The Resolution Blog

SEPTEMBER 2, 2019

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights — but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will. If you choose the right influencer and everything goes to plan. […]. The post How to Measure Your Work With Instagram Influencers appeared first on PR Resolution — by CoverageBook.

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Instagram Measurement How To Blogging 120

Prowly

SEPTEMBER 5, 2019

Automation, it’s everywhere. Everyone’s talking about automating stuff. Marketing emails, sales follow-ups, code deployment, groceries delivery — the increasing speed of life inevitably pushes us to search for new ways to get things done faster. The post The Ultimate PR Automation Toolkit appeared first on Prowly Magazine.

Marketing 120

Marketing Publicity 120

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. We took a look at major holidays in the back half of the year to see how early promotions have historically started, and to get a better idea of just how bombarded we’ll be in the months to come.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ronn Torossian

SEPTEMBER 1, 2019

Depending on which study you read, 63% to 75% of the world’s population have mobile phones. That’s a range of 4.7 to 5.6 billion people globally! Either way, it’s a massive number that PR and marketing people can’t ignore. Because of the speed at which digital communication and marketing are moving, there are many challenges […]. The post Can You See Me Now?

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Mobile Study Marketing Communications 150

The Resolution Blog

SEPTEMBER 2, 2019

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights?—?but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will. If you choose the right influencer and everything goes to plan. But how do you know if everything has gone to plan?

Instagram 120

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Agility PR Solutions

SEPTEMBER 2, 2019

New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment. The new report, 360° Social Analytics: Going Beyond Social Media to Grow Brands, […].

Social Media 113

Social Media Measurement Brand Branding 113

PR for Anyone

SEPTEMBER 6, 2019

Hey everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about putting together a custom media list.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

SEPTEMBER 4, 2019

On any given day, PR professionals from entry-level associates to senior executives face ethical dilemmas. How can PR professionals ensure ethical decision-making on a daily basis? In honor of PRSA’s annual Ethics Month in September, the Board of Ethics and Professional Standards (BEPS) will host programming focused on the theme “Ethics Every Day,” to emphasize how we as communicators can integrate ethics into our decisions and actions 365 days a year.

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Ethics Case Study Twitter Reputation 110

The Stalwart Blog

SEPTEMBER 6, 2019

Like a lot of Americans right now, I’m enthralled with the latest developments of Hurricane Dorian. For me, I’m as interested in how the PR people for emergency management, law enforcement and government communities are going to respond to this one. There are some general edicts that they will all follow, at least the good ones, and here’s what it will be.

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Agility PR Solutions

SEPTEMBER 2, 2019

It’s undeniable: we live in a time in which instant gratification and speed are highly valued. Patience wears thin quickly, much to the chagrin of those who still practice it. Customer service is a vital part of any business’ success, and it’s no longer safe to rely on old customer service practices and expectations. What […]. The post Retail PR’s Achilles Heel—why customer service must evolve appeared first on Agility PR Solutions.

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Barokas

SEPTEMBER 5, 2019

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. It requires a head-first plunge into multiple client accounts and many different tasks. But if you have a thick skin and determination, you can survive the overwhelm, and earn rapid professional growth in a variety of areas.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Brand24

AUGUST 31, 2019

Here's a good way to monitor hashtag performance on Instagram. Instagram hashtag analytics is super easy so give it a try!

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Instagram Analytics How To Tools 96

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Whether you’re part of a team or a solo marketing or communications pro for your organization, it’s important to make sure that you have a bird’s-eye view of your brand across a variety of mediums. .

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Agility PR Solutions

SEPTEMBER 5, 2019

The workforce has been in a constant state of transformation ever since its inception. It has continuously needed to shift and change in order to meet the needs of an ever-evolving market, especially one that has become global and increasingly digitized. Today, it’s facing yet another revolution, necessitated by a new era of digital transformation […].

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Marketing Meeting Publicity 92

5W PR

SEPTEMBER 4, 2019

We’ve seen some large companies take positions on controversial issues and even brand some of their product lines to reflect their feelings. Ben and Jerry’s and Starbucks were among the early adopters of this growing trend. Now employees at several large and well-known companies are raising their voice and informing their employers how they feel about different social and political issues.

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Brand Branding Marketing Employee 68

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Mark My Words

SEPTEMBER 3, 2019

PRWeek. PRWeek has compiled a list of the best PR campaigns of the past 50 years, focusing on those that had the greatest impact, showed the most creativity and were the most influential on campaigning today. All had a prominent UK element; some were directly linked to an ad campaign, but had a strong earned-media component. Huge thanks to the industry experts we consulted – Jackie Elliot, Trevor Morris, Mark Borkowski, Dr Nicky Garsten and Peter Cunard.

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Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. Here are five reasons why: Brand Awareness. To start, social media mentions provide great brand-building opportunities. Users are statistically more likely to be captivated by mentions as opposed to posts directly on your social channels.

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Social Media Media Analysis Radio 75

Agility PR Solutions

SEPTEMBER 4, 2019

As the Class of 2019 is about to hit the workplace this fall, new research from theEMPLOYEEapp of 1,000 high school and college graduates reveals what these new employees expect from their employers when it comes to flexible work options, company communications and technology. “This is a very interesting time for employers when it comes […]. The post Workplace PR—what do 2019 graduates expect from employers?

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Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. Facebook is pushing Groups now, as exhibited by the promotional videos like this.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

5W PR

SEPTEMBER 1, 2019

Creating an intelligent and effective marketing strategy requires a lot of attention to detail and research. After all, it’s hard to speak to a customer that a brand hardly knows. Chances are, without fully knowing the target demographic, the message a brand is trying to communicate may fall flat. Because of this, creating audience personas is a tried and true method for digital marketers to get in the heads of their target consumer audience.

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Construction Consumer Instagram Strategy 68

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. Where does the time go? All of these posts are neatly organized under a tag called PR Tech Sum.

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Agility PR Solutions

SEPTEMBER 5, 2019

Media in the financial world is far less forgiving than for other industries. There’s only one currency, and it’s literal currency, with everyone involved determined to get their hands on it. Corporations are particularly fervent in jostling for position in the grand game of speculation. Which stocks are heading down? Which are heading up? What […].

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