Sat.Aug 31, 2019 - Fri.Sep 06, 2019

3 reasons you should stop, collaborate, and (social) listen

Agility PR Solutions

How often do you listen—reallylisten—to the world around you? Birds chirping, leaves rustling in the wind … the road rage-induced honking horn of an irritated driver? Ah, the sounds of nature. The truth is, life’s soothing harmonies are often drowned out by other, more irritating noises.

Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

We’re hearing a lot about how automation and machine learning can make our lives easier , as well as how they may threaten our livelihoods in the future.

Is the Influencer Era Over? The Rise of Fake Followers 

Ronn Torossian

According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake.

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Doing PR differently – really?

Prakkypedia

Let me set the scene: Over the years I’ve seen many PR agencies launched and spruiked. Some of them stick around to be long-term and successful players, others fold or merge. I’ve also seen – particularly in Adelaide – established public relations agencies thrive over twenty years or more.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

Onclusive

23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

More Trending

Do We Still Need Flyers?

Ronn Torossian

In today’s fast-paced world of social media, is there still a need for flyers? It all depends on who your demographic is, how you utilize the flyers, and what kind of flyers you use: printed or digital. Used wisely, flyers can still make a positive difference in your sales results.

Print 195

4 ways to land yourself in legal trouble when using images

PR Daily

The internet is chock-full of visual content, and it’s all free for the taking, right? You bet your logo it’s not. Here are common transgression areas and how you can avoid getting sued. PR and marketing are all about strategic communication, but messaging isn’t about words alone. .

When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department.

Divide between social media and real-life brand conversations poses measurement challenges

Agility PR Solutions

New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Can You See Me Now?

Ronn Torossian

Depending on which study you read, 63% to 75% of the world’s population have mobile phones. That’s a range of 4.7 billion people globally! Either way, it’s a massive number that PR and marketing people can’t ignore.

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Why and how PR pros should embrace artificial intelligence

PR Daily

Relax, robots are not taking your job. New technologies can ease industry professionals’ daily duties and open the door to greater career achievements. Just breathe—and read on. . Artificial intelligence (AI) is finding its way into customer service, online search and even the crafting of articles.

You’re right, holiday promotions are getting earlier each year

NewsWhip

The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it.

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Press release vs. email pitch: 500 journalists weigh in on their preference

Muck Rack

Press release vs. email pitch: 500 journalists weigh in on their preference

A CRM with Real Analytics for Public Relations, M&A Report, Geoffrey Moore on PR Technology; PR Tech Sum: Propel, Burton-Taylor, Cision, Edelman and Onclusive

Sword and the Script

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. Where does the time go?

3 tactics to amplify your PR campaign

PR Daily

Merging established public relations techniques with SEO is essential in today’s digital media landscape. Try these approaches. Creativity is essential for PR pros—especially when you’re angling for media coverage. . When outreach efforts fail to generate placements, PR teams can feel defeated.

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The Ultimate B2B Social Media Marketing Guide: How to Best Spend Your Advertising Budget

Meltwater - PR

Remember when having a social media marketing budget to spend was an anomaly? The days when B2B advertising predominantly happened on Google and other third-party platforms? Well, Google still remains… Read More >>>. Enterprise Marketing PR & Comms Branding Social Media

Retail PR’s Achilles Heel—why customer service must evolve

Agility PR Solutions

It’s undeniable: we live in a time in which instant gratification and speed are highly valued. Patience wears thin quickly, much to the chagrin of those who still practice it.

How to Measure Your Work With Instagram Influencers

The Resolution Blog

Seeing an Insta-famous personality share your product with their 100,000 followers can be a huge rush. It’s like seeing your name in flashing lights?—?but but better, because those 100,000 people are going to go out and buy your product. Well, maybe they will.

How needless verbs weaken your meaning

PR Daily

Auxiliary verbs, we were taught in grade school, can clarify your writing, but is that always true? Let’s consider ways that they muddy the linguistic waters. Helper” verbs can hinder your writing.

6 questions with Aly Walansky

Muck Rack

6 questions with Aly Walansky

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How integrated marketing and PR are redefining the modern workforce

Agility PR Solutions

The workforce has been in a constant state of transformation ever since its inception. It has continuously needed to shift and change in order to meet the needs of an ever-evolving market, especially one that has become global and increasingly digitized.

Crisis PR during Hurricane Dorian

The Stalwart Blog

Like a lot of Americans right now, I’m enthralled with the latest developments of Hurricane Dorian. For me, I’m as interested in how the PR people for emergency management, law enforcement and government communities are going to respond to this one.

Infographic: How to escape content mediocrity

PR Daily

Writing, like any other task, requires practice. Here are some exercises and mindsets that can help you hone your craft and create better content. Anyone can write, but writing well requires lots of practice.

How to write quotes that sound more human

Muck Rack

How to write quotes that sound more human

Workplace PR—what do 2019 graduates expect from employers?

Agility PR Solutions

As the Class of 2019 is about to hit the workplace this fall, new research from theEMPLOYEEapp of 1,000 high school and college graduates reveals what these new employees expect from their employers when it comes to flexible work options, company communications and technology.

Why It’s Important to Track Social Media Mentions

Critical Mention

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. Here are five reasons why: Brand Awareness.

3 steps for protecting your organization from a crisis

PR Daily

It might feel like tired advice to exhort brand managers to prepare for a PR nightmare, but with so many communicators getting it wrong, it’s time to take another look at the basics. Both Volkswagen and Enron have been on the receiving end of a public relations crisis.

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What's the difference between news, social, and web media?

Axia PR

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate. Axia Public Relations focuses on earned media, shared media, and owned media. We prefer calling it news, social, and web since people are more familiar with those terms.

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Corpcomms—and communicators—increasingly taking center stage at top companies

Agility PR Solutions

The post Corpcomms—and communicators—increasingly taking center stage at top companies appeared first on Agility PR Solutions. Public Relations profession

Must-Have Checklist: Digital Earned Media Strategies

Critical Mention

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web.

How communicators can learn to speak ‘CEO’

PR Daily

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. PR pros have aspirations beyond broadcasting press releases to their media lists.

5 Strategies to Help You Move Up at Work

Culpwrit

By Alma Causey Career stagnation is a very real and daunting thing. And for most PR professionals, as soon as the monotony starts to settle in, the only option they have is to seek and acquire career advancements in their field. Stagnation should never be your thing!