Sat.Mar 20, 2021 - Fri.Mar 26, 2021

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Current State of the Media – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Smaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times.

Survey 298
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7 Headline Writing Tips for Your Digital Content

Cision

Your headline is the first (and sometimes only) thing a reader sees. So follow these tips the next time you’re writing a headline.

Writing 360
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The best free and paid media monitoring tools for PR coverage

The Resolution Blog

CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase. Paste these URLs into CoverageBook and we’ll get busy collecting data + images. So if we don’t how do you collect the URLs in the first place?! The answer […]. The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook.

Tools 245
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Online Trust is More Valuable Than Ever

Ronn Torossian

After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this. American financial author and podcaster James Altucher seemed to sum […].

Privacy 195
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Using Business Wire for Press Release-Based EDGAR Filings Saves IR Professionals Time and Money – A Business Wire Use Case | Business Wire Blog

Business Wire

Overseeing investor relations for a U.S.-listed public company requires you to be responsible for disclosing financial results to stock exchanges, media outlets, analysts and consumers every quarter. This means distributing an eight-page news release (or longer!) while also filing that same information into the SEC’s EDGAR database as an 8-K or 6-K filing.

Financial 208

More Trending

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The New Rules of Social Media in an Increasingly Cluttered Digital World

Cision

Social media has changed. Here's what it means for PR and marketing.

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Facebook Marketing Tips

Ronn Torossian

The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies. Brands that are looking to achieve a lot of success should be looking into mastering Facebook marketing because it’s one of the biggest places where audiences connect with both big and […]. The post Facebook Marketing Tips appeared first on.

Facebook 195
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COVID left creatives with fewer resources, but also grew productivity, skills and standing

Agility PR Solutions

The impact of COVID was bruising for creative and design teams, which are emerging from the challenges of the pandemic with fewer resources and greater demands for creative work—but nevertheless, creative teams showed remarkable adaptability, learned new technical skills, and increasingly partnered with outside creative agencies and freelancers, according to new research from marketing resource […].

Resources 203
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What to Highlight in PR Measurement Analysis and Reports

Onclusive

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Racism is a virus, not Asians: #StopAAPIHate

Steve Barrett on PR

Recent egregious events in Atlanta are the culmination of centuries of discrimination against Asian-Americans – brands have a responsibility to step up and take action in the same way they did around the Black Lives Matter movement.

Brand 183
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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. It contains a series of reflections from 20 practitioners around the world.

Ethics 178
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5 of the smartest tactics for social media management

Agility PR Solutions

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. For them to stay in the race and continue receiving increasingly limited attention in the increasingly competitive environment, coming up with new social media marketing tactics is essential. The goal is to find something that will win […].

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News Release Benchmarks for the Technology Industry

Onclusive

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Critical Mention Releases Google Analytics Integration

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports. The reports integration is the latest in a string of recent major releases including an industry-leading Media Contact Database and Podcast Monitoring. .

Analytics 154
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How DE&I Is Changing the Future for Women in Public Relations

PRSay

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Santa Maria, who holds a Master of Science in Family, Youth and Community Sciences from the University of Florida, also serves as the executive director for Leaves from Stella , a nonprofit

Publicity 150
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5 tips for more effective brand communications in 2021

Agility PR Solutions

Scouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices. 2020 was a gut punch, and after […]. The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions.

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How Covid has impacted the climate change conversation on social

NewsWhip

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Thirty days later, unimpressed by the sustainability-related goals previously espoused by major corporations, nearly 8 million people left home, school, and even work to take to the streets and demand action for climate change.

Chemicals 148
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Davos Communications Awards celebrate excellent global PR

Stuart Bruce

The Davos Communications Awards recognise exceptional professional work by public relations and communications professionals from around the globe. I’m honoured to be the chair of … © Stuart Bruce - Davos Communications Awards celebrate excellent global PR was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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Long-form content is making a big comeback

Communications Conversations

For years, what’s been one of the key social media “best practices” that’s been beaten into our heads? SNACKABLE CONTENT! It’s all about snackable content, right? Your videos need to be 10 seconds or fewer. Your blog posts should be 500-700 words. No more. Your social posts should be short so people can “snack” on them.

Video 140
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5 essential sections to include in your influencer media kit

Agility PR Solutions

The digital marketing space has a lot of scope for social media influencers. In fact, some of the top trends in digital marketing revolve around social media networks like Instagram and Facebook. To have a great career as an influencer, you need to have a media kit. When you reach out to brands, it can […]. The post 5 essential sections to include in your influencer media kit appeared first on Agility PR Solutions.

Media 161
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UK Media Moves including the Yorkshire Evening Post, Telegraph, Sun and more

Cision

Joseph Keith appointed Deputy Editor at the Yorkshire Evening Post; Hannah Uttley is now Deputy Business News Editor at The Telegraph; Reporter additions at The Sun.

Media 120
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Difference between online reviews and online reputation with Jason Mudd | On Top of PR podcast

Axia PR

Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

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LinkedIn organic video marketing as a secret weapon to get more clients

Awario

How to get leads from LinkedIn? Try to use organic video marketing for lead generation on LinkedIn. Read this article to know where to start your first LinkedIn lead generation campaign.

LinkedIn 126
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How smart design in the workplace propels forward-minded thinking

Agility PR Solutions

Los Angeles’ landscape is made for good design. The sprawling Santa Monica mountains that spill into the Pacific. The gangly palm trees that dot the skyline in any neighborhood from Venice to Silverlake. Sunsets that turn from blue to purple to pink to orange to yellow all within minutes, gone as quickly as you could […]. The post How smart design in the workplace propels forward-minded thinking appeared first on Agility PR Solutions.

Trends 155
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UK Media Moves including The Independent, Derbyshire Times, GB News and more

Cision

Peony Hirwani joins The Independent's Asia team; Phil Bramley named Editor of the Derbyshire Times; Euronews Anchor Rosie Wright to join GB News breakfast team.

Media 120
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches. It’s higher for mobile searches, at about 75%, and lower for desktop searches at roughly 50%.

Brand 119
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How to help busy journalists cover your story

Muck Rack

How to help busy journalists cover your story

How To 203
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5 tips for navigating a remote internship during a pandemic 

Agility PR Solutions

For nearly an entire year, remote work has become the default setting for thousands of companies. This new normal has transformed the everyday lives of teleworkers, turning living rooms into offices and couches into meeting rooms. With working from home comes the challenge of not only concentrating on your daily to-do lists, but also balancing […].

Meeting 154