Sat.Mar 20, 2021 - Fri.Mar 26, 2021

Current State of the Media – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Smaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. media relations

Survey 264

Online Trust is More Valuable Than Ever

Ronn Torossian

After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this.


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The Growth PR Playbook


What a few years it’s been for Public Relations.

How to build a stronger brand to withstand the social media haters

PR Daily

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Using Business Wire for Press Release-Based EDGAR Filings Saves IR Professionals Time and Money – A Business Wire Use Case | Business Wire Blog

Business Wire

Overseeing investor relations for a U.S.-listed listed public company requires you to be responsible for disclosing financial results to stock exchanges, media outlets, analysts and consumers every quarter. This means distributing an eight-page news release (or longer!)

More Trending

What to Highlight in PR Measurement Analysis and Reports


In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information.

How to combat ageism in the PR industry

PR Daily

The wisdom and experience of tenured PR pros shouldn’t be discarded lightly. One PR leader offers tips on fighting back and showing value regardless of the generation to which you belong. It used to be that “long on experience” was a badge of honor. How times have changed.

The best free and paid media monitoring tools for PR coverage

The Resolution Blog

CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase. Paste these URLs into CoverageBook and we’ll get busy collecting data + images.

Tools 156

7 Headline Writing Tips for Your Digital Content


Your headline is the first (and sometimes only) thing a reader sees. So follow these tips the next time you’re writing a headline. Media Blog

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

News Release Benchmarks for the Technology Industry


Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage.

Cinnamon Toast Crunch flounders in shrimp-tail crisis

PR Daily

The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment. There’s something fishy going on with Cinnamon Toast Crunch.

Crisis 153

COVID left creatives with fewer resources, but also grew productivity, skills and standing

Agility PR Solutions

The New Rules of Social Media in an Increasingly Cluttered Digital World


Social media has changed. Here's what it means for PR and marketing. US Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Davos Communications Awards celebrate excellent global PR

Stuart Bruce

The Davos Communications Awards recognise exceptional professional work by public relations and communications professionals from around the globe.

How are brands defining employee experience in core values statements?

PR Daily

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.

How smart design in the workplace propels forward-minded thinking

Agility PR Solutions

Los Angeles’ landscape is made for good design. The sprawling Santa Monica mountains that spill into the Pacific. The gangly palm trees that dot the skyline in any neighborhood from Venice to Silverlake.

Trends 127

Is Brand Building Becoming Cool in Marketing Again?

Sword and the Script

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. Last year, 65% of Google searches did not result in a click, according to an analysis of data more than five trillion searches.

Brand 119

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Difference between online reviews and online reputation with Jason Mudd | On Top of PR podcast

Axia PR

Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. media relations On Top of PR

How communicators can elicit more candid feedback

PR Daily

When workplace discussions go off the rails, it’s often due to a lack of empathy and clarity. Try these tactics to conduct more substantive conversations that yield richer, more honest insights. How do your colleagues really feel about work right now?

Mental health hesitancy: Our next public education challenge

Agility PR Solutions

Like many of us who are endlessly working from makeshift desks, moving kids and cats out of Zoom calls, at the end of the day all I want to do is collapse in front of the TV. Within minutes, whether the show is brand new or a rerun from 40 years ago, I find myself […].

How to help busy journalists cover your story

Muck Rack

How to help busy journalists cover your story

How To 155

How to see how many times a hashtag was used on Twitter


In this article, we explain how to see how many times a hashtag was used on Twitter and how to analyze Twitter hashtags.

The most important PR plan Is the backup plan

PR Daily

Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies. Formula 1 is my favorite motorsport and it’s not just because the cars go fast. Sure, they go fast, but the races are usually won by strategy.

Radio 139

5 of the smartest tactics for social media management

Agility PR Solutions

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management.

Critical Mention Releases Google Analytics Integration

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals.

LinkedIn organic video marketing as a secret weapon to get more clients


How to get leads from LinkedIn? Try to use organic video marketing for lead generation on LinkedIn. Read this article to know where to start your first LinkedIn lead generation campaign

How to respond when a workplace crisis hits

PR Daily

Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.

Crisis 139

5 tips for more effective brand communications in 2021

Agility PR Solutions

Scouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change.

Brand 114

10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA.

Ethics 132

How DE&I Is Changing the Future for Women in Public Relations


The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.