Sat.Feb 24, 2024 - Fri.Mar 01, 2024

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How Generative AI Can Benefit Public Relations Strategies

Ronn Torossian

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be revolutionized by this innovative technology. Despite concerns about AI taking over press releases and media pitches, generative AI actually offers PR professionals opportunities to improve their skills, streamline workflows, and gain […] The post How Generative AI Can Benefit Public Relations Strategies appeared first on.

Strategy 195
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How to use SEO segmentation to amplify your marketing

Agility PR Solutions

Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the overall performance of your website doesn’t tell you if certain pages or sections are having […] The post How to use SEO segmentation to amplify your marketing appeared first on Agility PR Solutions.

SEO 180
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Top Ways To Lose An Industry Award in 2024

ImPRessions - Crenshaw Communications

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. It’s important decide early which achievements, leaders, and stories you want to highlight. Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures.

Industry 170
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Getting Featured: Six Tips to Secure More Media Coverage for Your Business

Garrett Public Relations

Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” Could it be that they’re making it hard for reporters to cover them? And if so, WHY would they do that? As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations.

Media 160
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Business Social Media Strategy Success: A Few Tactical Tips

Lauri Pehar Borsh

Putting a business social media strategy into play is crucial for connecting with current customers and, more importantly, for business growth. Yet, even though business leaders acknowledge the impact of social media, many still need help to fully capitalize on its dynamic benefits. Here are some simple ways to start making meaningful improvements. […] The post Business Social Media Strategy Success: A Few Tactical Tips appeared first on Laurie Pehar Borsh Digital PR.

More Trending

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What PR does with an media placement counts as much as getting it

Sword and the Script

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. Likewise, simply buying a car won’t get you to your destination, you have to fill it up with gas and drive.

Media 157
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CoverageImpact. Visualise how your PR coverage impacts real-world outcomes.

The Resolution Blog

Something is holding the PR industry back. It’s absence is known. But it’s starting to feel a little more serious day by day. Impact. The very thing PR can deliver. But few make an attempt to correlate their work with. Hitting targets. Cost savings. Leads. Donations. Sales. Stock Price. Employee Satisfaction. Staff retention. You know. Real […] The post CoverageImpact.

Employee 156
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Revitalizing Women’s Health: Strategies for a Fulfilling Life After 50 with Dr. Pushpinder Dhillon

PR for Anyone

Dr. Pushpinder Dhillon is a triple board certified physician, OBGYN, and owner of the Merak Wellness center, that specializes in women’s health and wellness, anti-aging, and pelvic floor health. In this highly informative discussion, Pushpinder offers her expertise on topics ranging from the effects of stress on women’s health, the relationship between menopause and cholesterol, advice on maintaining heart health, the significance of pelvic health, and many more topics affecting women over 50.

YouTube 147
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Crisis Lessons Learned from Southwest Airlines

Axia PR

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

Airlines 127
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal

Agility PR Solutions

Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year. Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism and, in turn, on the profession of public […] The post AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal appeared first on Agility PR Solutions.

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3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

While few try to make mistakes deliberately, every company needs to anticipate a crisis. In fact, according to survey findings by PWC , 69% of business leaders have witnessed an emergency over five years, with the average number being three. That’s the bad news. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact.

Crisis 113
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Revitalizing Women’s Health: Strategies for a Fulfilling Life After 50 with Dr. Pushpinder Dhillon

PR for Anyone

This episode’s guest is Dr. Pushpinder Dhillon, a distinguished triple board-certified physician specializing in obstetrics and gynecology (OBGYN) and the proud owner of Merak Wellness Center. With a focus on women’s health and wellness, anti-aging solutions, and pelvic floor health, Dr. Dhillon brings a wealth of expertise to the table. In this enlightening conversation, Dr.

Exercises 130
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Lessons learned from navigating national crises with Linda Rutherford | On Top of PR podcast

Axia PR

In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

Airlines 118
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024

Agility PR Solutions

The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during the pandemic, a more activated society in the wake of events like the George […] The post Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024 appeared

Employee 114
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Why Contributed Content Is Key To PR For Consulting Firms (And How To Land More Of It)

Stern + Associates

PR for consulting firms is crucial for distinguishing value and expertise in an increasingly crowded – and commodified – market. Partners and other practitioners at accounting, law, management and tech consulting firms, among others, need to put themselves out there not just as purveyors of a service but as something more: thought leaders at the cutting edge of their profession and industry.

How To 110
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A Day in The Life of a Chief of Staff in Tech

Inbound PR

I've been a Chief of Staff for close to two years but I've held similar positions in the past without the title. People often ask me "What is it that you actually do?" Chief of Staff roles have become popular over the last few years, especially in tech. Many of the big companies have a Chief of Staff for all of their SVPs and above, and some even for VP and above.

Company 110
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Major AI-Human Communications Research Project Launched by DePaul and Chicago PR Leaders

Culpwrit

Chicago communication professionals are bullish about the adoption of generative Artificial Intelligence in their organizations, according to a first-of-its-kind research study conducted by DePaul University’s College of Communication and underwritten by Communication Leaders of Chicago (CLC). The research is CLC’s first major initiative in the new organization’s mission to create meaningful ways to strengthen… Continue reading Major AI-Human Communications Research Proj

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective channel

Agility PR Solutions

While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by events has been staggering—more than three-quarters (77 percent) of more than 1,200 marketers who are involved […] The post 2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective chan

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The Do’s and Don’ts of Writing a Book Press Release

PR Fuel

Authors may yearn to be the next JK Rowling or Stephen King, but the stark facts of book writing paint a different picture. In a typical year, between 500,000 and 1,000,000 books are launched onto the market. Many of those will remain unknown. So, how. Read More The post The Do’s and Don’ts of Writing a Book Press Release appeared first on eReleases.

Writing 104
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Advice From Black Comms Pros on How to Advance in the Profession

PRSay

Join PRSA as we celebrate Black History Month. Take a look at the specially curated resources highlighted on our Black History Month page here. Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. “Many of us can give examples of brands that have made mistakes in large cultural and heritage moments.

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Press Release Format Guide (w/ Examples)

Prowly

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We’re happy to add our two cents and broaden your press release skillset! […] The post Press Release Format Guide (w/ Examples) appeared first on Prowly Blog.

Examples 104
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Transforming PR with augmented reality: Getting beyond the hype

Agility PR Solutions

Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let’s explore the tangible benefits provided, as well as strategies for incorporating AR into various PR initiatives. From launching products in a virtual space […] The post Transforming PR with augmented reality: Getting beyond the hype appeared first on Agility PR Solutions.

Tools 110
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New Challenges with Earned Media: PR Practitioners Insight in Report

Bianchi Biz Blog

The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation.

Report 103
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Collaborators for Change: Research on the Relationship between Communications and Diversity Executives

Institute for Public Relations

Download the Full Report (PDF): Collaborators for Change ReportDownload the Press Release: Collaborators for Change Report Press Release Download Social Graphics: Collaborators for Change Report Social Graphics Special thanks to our sponsor: This IPR Signature Study is provided by the IPR Center for Diversity, Equity, and Inclusion Since America’s “racial reckoning” in 2020, diversity, equity, … Continue reading Collaborators for Change: Research on the Relationship between Communications

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Social Media Press Release Guide (w/ Examples)

Prowly

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department. When you’re given the challenge of coming up with a social media press release, fear not – […] The post Social Media Press Release Guide (w/ Examples) appeared first on Prowly Blog.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Enhancing KPIs with AI: Most leaders say they need to improve KPIs, but few leverage AI—although 9 in 10 users report improvements

Agility PR Solutions

Since key performance indicators are analytical by design, and intended to offer specific high-level insights, they seem like a slam dunk for the capabilities of AI. But an amazingly small proportion of more than 3,000 leaders surveyed are using AI for this purpose, reveals new research from MIT Sloan Management Review (MIT SMR) and Boston […] The post Enhancing KPIs with AI: Most leaders say they need to improve KPIs, but few leverage AI—although 9 in 10 users report improvements appeared

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Leap Into Communications This Leap Day

HMA Public Relations

Happy Leap Day! Learn more on the elusive day and why it marks the perfect time to introduce communications efforts to your business with Justin Liggin in this post.

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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

This week on EthicalVoices, Ann Marie Varga , the internal communication manager for AdventHealth discussed several important ethics issues, including: One key PR ethics lesson from the Pulse nightclub shooting How to protect your (and your team’s) mental health in crisis situations Ethical issues in internal communications Tell us a little bit about yourself and your career I grew up in central Florida and most of my career was spent there.

Ethics 92