Ronn Torossian

FEBRUARY 28, 2024

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be revolutionized by this innovative technology. Despite concerns about AI taking over press releases and media pitches, generative AI actually offers PR professionals opportunities to improve their skills, streamline workflows, and gain […] The post How Generative AI Can Benefit Public Relations Strategies appeared first on.

Strategy 195

Strategy Publicity Pitching Technology 195

ImPRessions - Crenshaw Communications

MARCH 1, 2024

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. It’s important decide early which achievements, leaders, and stories you want to highlight. Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures.

Industry 170

Industry Case Study B2B Resources 170

The Resolution Blog

FEBRUARY 29, 2024

Something is holding the PR industry back. It’s absence is known. But it’s starting to feel a little more serious day by day. Impact. The very thing PR can deliver. But few make an attempt to correlate their work with. Hitting targets. Cost savings. Leads. Donations. Sales. Stock Price. Employee Satisfaction. Staff retention. You know. Real […] The post CoverageImpact.

Employee 156

Employee Industry Blogging 156

Agility PR Solutions

FEBRUARY 28, 2024

Search engine optimization (SEO) is a crucial aspect of digital marketing. By evaluating your website in terms of audience engagement and technical performance, you can spot urgent issues and find opportunities to boost your ranking position. But just assessing the overall performance of your website doesn’t tell you if certain pages or sections are having […] The post How to use SEO segmentation to amplify your marketing appeared first on Agility PR Solutions.

SEO 180

SEO How To Marketing Engineering 180

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR for Anyone

FEBRUARY 27, 2024

Dr. Pushpinder Dhillon is a triple board certified physician, OBGYN, and owner of the Merak Wellness center, that specializes in women’s health and wellness, anti-aging, and pelvic floor health. In this highly informative discussion, Pushpinder offers her expertise on topics ranging from the effects of stress on women’s health, the relationship between menopause and cholesterol, advice on maintaining heart health, the significance of pelvic health, and many more topics affecting women over 50.

YouTube 147

YouTube Strategy Instagram LinkedIn 147

Lauri Pehar Borsh

MARCH 1, 2024

Putting a business social media strategy into play is crucial for connecting with current customers and, more importantly, for business growth. Yet, even though business leaders acknowledge the impact of social media, many still need help to fully capitalize on its dynamic benefits. Here are some simple ways to start making meaningful improvements. […] The post Business Social Media Strategy Success: A Few Tactical Tips appeared first on Laurie Pehar Borsh Digital PR.

Social Media 157

Social Media Strategy Media Digital PR 157

Agility PR Solutions

FEBRUARY 26, 2024

Celebrities and product advertising have been matched together since the ancient days of marketing. Authenticity wasn’t a big concern back in the day—it was just the way things were done, and often with great results. Whether it was the endorsement or the sheer visibility that moved the needle is a discussion for another day, but […] The post Do consumers trust celebrity endorsements anymore?

Consumer 170

Consumer Advertising Advertising Marketing 170

Sword and the Script

FEBRUARY 27, 2024

Businesses want earned media because it brings third-party credibility, but earning it is just half of the value; you need a playbook for sharing a placement too Merely subscribing to a gym membership isn’t enough to get in shape – you have to work out. Likewise, simply buying a car won’t get you to your destination, you have to fill it up with gas and drive.

Media 159

Media YouTube Pitching Survey 159

PR for Anyone

FEBRUARY 28, 2024

This episode’s guest is Dr. Pushpinder Dhillon, a distinguished triple board-certified physician specializing in obstetrics and gynecology (OBGYN) and the proud owner of Merak Wellness Center. With a focus on women’s health and wellness, anti-aging solutions, and pelvic floor health, Dr. Dhillon brings a wealth of expertise to the table. In this enlightening conversation, Dr.

Exercises 130

Exercises Strategy YouTube System 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

FEBRUARY 27, 2024

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

Airlines 127

Airlines Crisis Crisis Communications Communications 127

Agility PR Solutions

FEBRUARY 29, 2024

Way back in 2017, I predicted in a VentureBeat guest post that PR people will be getting superpowers in a single year. Unfortunately, I was off by about seven years. Regardless, it’s here now, and it’s far bigger than I imagined. The influence of AI on journalism and, in turn, on the profession of public […] The post AI and the Future of Media: Q&A with Tech Unmasker Pete Pachal appeared first on Agility PR Solutions.

Journalism 117

Journalism Media Publicity Industry 117

Prowly

FEBRUARY 26, 2024

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We’re happy to add our two cents and broaden your press release skillset! […] The post Press Release Format Guide (w/ Examples) appeared first on Prowly Blog.

Examples 104

Examples Writing Blogging 104

Presspage

FEBRUARY 28, 2024

While few try to make mistakes deliberately, every company needs to anticipate a crisis. In fact, according to survey findings by PWC , 69% of business leaders have witnessed an emergency over five years, with the average number being three. That’s the bad news. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact.

Crisis 113

Crisis Reputation Software Crisis Communications 113

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Axia PR

FEBRUARY 27, 2024

In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

Airlines 118

Airlines Crisis Communications Crisis Communications 118

Agility PR Solutions

FEBRUARY 29, 2024

The manager/employee dynamic has never been so complex. A combination of factors over the last few years has leaders walking on hot coals in their employee relationships—including the unwillingness of staffers to fully give up the flexibility they were given during the pandemic, a more activated society in the wake of events like the George […] The post Employee engagement trends to watch: New research recaps the state of engagement last year and identifies 4 key drivers for 2024 appeared

Employee 114

Employee Trends Publicity 114

Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. They differ vastly from your regular press releases and might be taken over by the marketing department. When you’re given the challenge of coming up with a social media press release, fear not – […] The post Social Media Press Release Guide (w/ Examples) appeared first on Prowly Blog.

Social Media 104

Social Media Examples Guidelines Media 104

PRSay

FEBRUARY 28, 2024

Join PRSA as we celebrate Black History Month. Take a look at the specially curated resources highlighted on our Black History Month page here. Whether from a marketing, PR, communications or social perspective, “Our voices are needed at the table,” said Thomas Bennett, APR. “Many of us can give examples of brands that have made mistakes in large cultural and heritage moments.

How To 100

How To Nonprofit Resources Groups 100

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Culpwrit

FEBRUARY 28, 2024

Chicago communication professionals are bullish about the adoption of generative Artificial Intelligence in their organizations, according to a first-of-its-kind research study conducted by DePaul University’s College of Communication and underwritten by Communication Leaders of Chicago (CLC). The research is CLC’s first major initiative in the new organization’s mission to create meaningful ways to strengthen… Continue reading Major AI-Human Communications Research Proj

Communications 111

Communications Study Tools 111

Agility PR Solutions

FEBRUARY 28, 2024

While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value. And for the companies and marketers who have active event programs, the growth generated by events has been staggering—more than three-quarters (77 percent) of more than 1,200 marketers who are involved […] The post 2024 events outlook: The value of events is on the rise for marketers—with nearly 8 in 10 saying it’s their most effective chan

Conference 114

Conference Marketing Company Trends 114

Prowly

FEBRUARY 26, 2024

With press release writing, it’s not all about the content. The way you present – or format – your press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We’re happy to add our two cents and broaden your press release skillset! […] The post Press Release Format: All You Need to Know (w/ Examples) appeared first on Prowly Blog.

Examples 104

Examples Writing Blogging 104

Inbound PR

FEBRUARY 29, 2024

I've been a Chief of Staff for close to two years but I've held similar positions in the past without the title. People often ask me "What is it that you actually do?" Chief of Staff roles have become popular over the last few years, especially in tech. Many of the big companies have a Chief of Staff for all of their SVPs and above, and some even for VP and above.

Company 105

Company Technology Leadership 105

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Stern + Associates

FEBRUARY 28, 2024

PR for consulting firms is crucial for distinguishing value and expertise in an increasingly crowded – and commodified – market. Partners and other practitioners at accounting, law, management and tech consulting firms, among others, need to put themselves out there not just as purveyors of a service but as something more: thought leaders at the cutting edge of their profession and industry.

How To 98

How To SEO Strategy Social Media 98

Agility PR Solutions

FEBRUARY 27, 2024

Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let’s explore the tangible benefits provided, as well as strategies for incorporating AR into various PR initiatives. From launching products in a virtual space […] The post Transforming PR with augmented reality: Getting beyond the hype appeared first on Agility PR Solutions.

Tools 110

Tools Strategy Publicity 110

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. To better understand this evolution, the Public Relations Global Network – our network of more than 50 hand-selected public relations firms servicing key markets around the world – surveyed its 18 U.S. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation.

Report 101

Report Automotive Media Local 101

Institute for Public Relations

FEBRUARY 25, 2024

Download the Full Report (PDF): Collaborators for Change ReportDownload the Press Release: Collaborators for Change Report Press Release Download Social Graphics: Collaborators for Change Report Social Graphics Special thanks to our sponsor: This IPR Signature Study is provided by the IPR Center for Diversity, Equity, and Inclusion Since America’s “racial reckoning” in 2020, diversity, equity, … Continue reading Collaborators for Change: Research on the Relationship between Communications

Communications 98

Communications Study Report Blogging 98

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Publicity

OnePitch

FEBRUARY 27, 2024

Conz Preti , Senior Editor for Freelancers at Business Insider, covers parenting, health, college life, and sex and relationships. During the episode, Conz talks about the juicy personal stories she writes about, a reliable source who works with clients to prepare stories before they land in her inbox, why she always agrees to embargos that are relevant to her beat, and more.

Writing 98

Writing Media 98

Agility PR Solutions

FEBRUARY 27, 2024

Since key performance indicators are analytical by design, and intended to offer specific high-level insights, they seem like a slam dunk for the capabilities of AI. But an amazingly small proportion of more than 3,000 leaders surveyed are using AI for this purpose, reveals new research from MIT Sloan Management Review (MIT SMR) and Boston […] The post Enhancing KPIs with AI: Most leaders say they need to improve KPIs, but few leverage AI—although 9 in 10 users report improvements appeared

Report 110

Report Analytics Survey Trends 110

PR Fuel

FEBRUARY 25, 2024

Authors may yearn to be the next JK Rowling or Stephen King, but the stark facts of book writing paint a different picture. In a typical year, between 500,000 and 1,000,000 books are launched onto the market. Many of those will remain unknown. So, how. Read More The post The Do’s and Don’ts of Writing a Book Press Release appeared first on eReleases.

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Writing Marketing Strategy 94