Deirdre Breakenridge

JUNE 8, 2016

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out profession

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Social Media Pitching Media How To 235

Onclusive

JUNE 8, 2016

In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter how you break it down, you can’t get away from the fact that certain things […].

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Publicity Communications 210

Cision

JUNE 9, 2016

Your brand needs to do more than just communicate if you want to connect with your audience. But how? Madhuri Sen, owner of Ace Brand Strategist, says authenticity needs to be a priority for brands. In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening.

Brand 0

Brand Branding Communications Storytelling 0

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview.

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Media Relations Media Agency Media Training 160

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Ronn Torossian

JUNE 8, 2016

Many brands are shifting their focus from traditional marketing to digital marketing , with good reason. Recent trends are showing a decline in engagement from traditional marketing efforts and an increase in engagement on the digital marketing front. For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data.

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Advertising Advertising Marketing Trends 150

Cision

JUNE 7, 2016

Your brand is present on a variety of social platforms, but can it prove the impact of its posts and campaigns? Only 15 percent of marketers have proven social’s impact quantitatively. In other words, the majority of brands aren’t able to map their efforts back to business objectives. Being able to showcase earned dollars isn’t the only benefit of measuring your social strategy though.

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Brand Branding Strategy Measurement 199

ImPRessions - Crenshaw Communications

JUNE 7, 2016

Those working at NY public relations firms love summer as much as anyone — the weather, the abundance of events and the return of “Orange is the New Black” are just the beginning! Summer at a PR firm is also a good time to turn up the volume on fresh ideas for ongoing and new campaigns. Here are some sources of inspiration to get the juices flowing.

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Sports Pitching Television Brand 139

PRSay

JUNE 7, 2016

What does a typical work day look like for you? How much of it do you spend commuting to and from an office? How often do you really see your coworkers between meetings and being buried in emails and work behind the closed door of your office? In 2011, we took a big step toward a virtual office. It was a one-year “test” to save money as we came out of the Great Recession (rent in downtown Chicago is expensive !).

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Meeting Communications Google Employee 118

Shift Communications

JUNE 10, 2016

Creative. Connected. Dedicated. Honorable. Smart. Positive. Ballsy. Our values not only guide who we are, but the work we do. At the 2016 Bell Ringer Awards, the Publicity Club of New England recognized our values, our people, our clients, and our work with 16 Bell Ringer Awards, including 3 Merit Awards, 4 Bronze Bell Awards, 5 Silver Bell Awards, 3 Gold Bell Awards, and the Ringer Award: Merit Award – Product/Service Publicity Consumer Campaign, “Introducing TransferWise to the US

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Communications Publicity Travel Social Media 0

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

JUNE 9, 2016

People are talking about your brand right now on social, in the media and in real life. How can you harness those conversations, glean insights from them and use those insights to improve your brand’s communication? The answer is monitoring. Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what

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Brand Branding Communications Media 194

ImPRessions - Crenshaw Communications

JUNE 6, 2016

What do clients really want from their PR agency ? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. The meeting was hosted by PROI partner agency Jackson Spalding , who tapped clients from three notable companies: Scott Williamson, VP Public Affairs & Communications of Coca-Cola North America; Betsy Talton, Director of Corporate Communications, Delta Air Lines, and Amanda Hannah, Manager, Ex

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Agency Public Affairs Communications Brand 120

ZudePR

JUNE 6, 2016

Do you struggle to get stuff done? Focus. Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Waiting for the inevitable finger of doom to swipe the smartphone of oblivion. ​Do you want to do something about it? Learn new habits? Do deep work – a nd start living a life you're proud of?

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Social Media Writing SEO Blogging 114

Reputation Us

JUNE 7, 2016

. Why I’ll Never Retire From Public Relations. By Casey Boggs. I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily.

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Publicity Communications Reputation Crisis 89

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

JUNE 7, 2016

Effective communication is universal. But with so many channels and platforms to choose from, how can you ensure your communication will be successful? Aedhmar Hynes, CEO of Text100, says you need a powerful story. No matter what platform or method of communication, a great story will always make an impact. In this interview, Aedhmar discusses the benefits of working with the C-suite, the importance of effecting positive change with communication and why better understanding your audience will l

Communications 177

Communications Brand Branding Social Media 177

Shift Communications

JUNE 8, 2016

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. Google Analytics is one of our go-to tools – and thankfully it’s very intuitive, making it possible for even the non-mathletes to make sense of data and accurately articulate what the information means for not only a PR program, but the cl

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Analytics Google Agency Social Media 87

The Stalwart Blog

JUNE 7, 2016

The California primaries are taking place as I write this. Like in years past, I dutifully — and proudly — went the quarter mile down to my local polling spot first thing this morning to cast my ballot. It’s the same location every year, courtesy of a gracious and generous family in our extended neighborhood who covert their two-car garage into a place where democracy can flourish.

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Brand Branding Exercises Local 87

Sword and the Script

JUNE 4, 2016

What makes quality content? Quality content often sparks a discussion that’s seemingly subjective before, and empirical, after publishing. That is until an author toils over an article only to see it capture nary an eyeball. Meanwhile, the piece that is written hurriedly, and on a whim, gets shared over and over in social media. How can we define quality content?

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Crisis Marketing Crisis Communications Content Marketing 81

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Cision

JUNE 9, 2016

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . My answer sounds simple, but there is a lot to it: Find your brand’s newsworthy story. So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good.

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Pitching Brand Branding How To 172

Beyond PR

JUNE 9, 2016

PR Newswire recently shared some tweetable tips from our award-winning marketing team. My favorite comes from Bradley H. Smith, who is responsible for marketing our IR and compliance services. His advice to “Try to entertain while you inform” is brilliant, but sometimes easier said than done. Click the above image to share Bradley’s tweetable advice.

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Creativity B2B Storytelling Guidelines 70

Waxing UnLyrical

JUNE 8, 2016

Guest Post by Matt LaCasse. I have to say it: Snapchat is the hot NKOTB for social media. Much like Twitter when it invaded mainstream America in 2008, Snapchat is either worshipped, or given the “get off my lawn” treatment, depending on the user’s experience with it and their age (for the most part). Some of us are the exception to that age rule, and Snapchat continues to gain market share in these older demographics.

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Communications Social Media Twitter Advertising 62

Communications Conversations

JUNE 9, 2016

Last week, I wrote a post about the importance of networking outside the four walls of your company. Like others, I maintain this is an essential and critical strategy to bolstering your career trajectory–and to help your current company in many different ways. In the post, I wondered aloud why so many people ignore this advice. And instead, choose to stay put and rarely network, save the times when they need a network (i.e., losing a job).

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How To Meeting Sports Creativity 60

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Cision

JUNE 8, 2016

Since its debut in 2011, the Governors Ball has made a name for itself in the music industry and in the Big Apple. The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S. When it started, Governors Ball had the highest attendance for any event at its original location, Governors Island. Taking note of what succeeded the first time, the festival’s producers, Founders Entertainment, moved the festival to Randall’s Island, added a second-day lin

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Crisis Communications Crisis Local Reddit 163

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. The challenges both industries face and the changes required are often similar if not the same. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. This oversimplification can cause many to miss the crux of PR and media’s relationship and lead to disconnects and disappointment.

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Media Relations Media Social Media Journalism 61

Mark My Words

JUNE 4, 2016

Muhammad Ali was a limitless divinity, touched by a tincture of madness. He was the showman beyond all showmen, conquering the decades with an all powerful chaos. When I was still in short trousers I witnessed his all consuming hype machine sweeping up all in his path. Nobody was immune to it: an intoxicating deity, an all powerful one man circus, beamed into our homes via a black and white analogue medium.

Brand 60

Brand Branding Sports Film 60

Communications Conversations

JUNE 6, 2016

By now, most of us have been in the following situation. “We’re revamping our web site–this is big news! Shouldn’t we write up a news release and alert the media?” “Yeah, I mean, we now have a more ‘mobile-friendly’ site–that’s news, right?” “And we completely changed our navigation and added bigger, splashier photos, too!

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Web Mobile Pitching Writing 60

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Cision

JUNE 6, 2016

Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Responses included qualities such as relevance, personalization and brevity, but one of the key themes that emerged was the importance of making sure your pitch is timely and on topic. . “Why now?” was a common refrain among our respondents, who wrote that answering the question of why your topic is relevant today is the most important aspect a journalist

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Pitching Trends Communications Industry 156

Beyond PR

JUNE 6, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading to learn about Vanity Fair’s new mobile business vertical site, CNN’s new vice president of digital programming and other industry news. Then go behind-the-scenes of Here & There Magazine with the travel publication’s co-founders.

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Media Publicity Mobile Journalism 56

PR 20/20

JUNE 9, 2016

Editor's note: This post was originally published in November 2011 and has been updated for comprehensiveness. The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business. To do this effectively, however, a deep integration between marketing and sales is needed, and it starts with shared information and processes.

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Marketing Content Marketing Case Study Strategy 54