Sat.Jun 04, 2016 - Fri.Jun 10, 2016

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".

Universal Truths About PR


In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it.

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What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

Are you a recent graduate or a young professional looking for the next exciting opportunity to advance your career? Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET.

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Importance of a Social ROI Lifecycle


Your brand is present on a variety of social platforms, but can it prove the impact of its posts and campaigns? Only 15 percent of marketers have proven social’s impact quantitatively. In other words, the majority of brands aren’t able to map their efforts back to business objectives.

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More Trending

How Digital Marketing is Dominating Advertising

Ronn Torossian

Many brands are shifting their focus from traditional marketing to digital marketing , with good reason. Recent trends are showing a decline in engagement from traditional marketing efforts and an increase in engagement on the digital marketing front. For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data.

5 Things PR Can Look Forward To This Summer

ImPRessions - Crenshaw Communications

Those working at NY public relations firms love summer as much as anyone — the weather, the abundance of events and the return of “Orange is the New Black” are just the beginning!

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Free White Paper! Understand Your Audience Through Real-Time Monitoring


People are talking about your brand right now on social, in the media and in real life. How can you harness those conversations, glean insights from them and use those insights to improve your brand’s communication? The answer is monitoring.

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How PR and marketing pros can perfect social media strategies

PR Daily

In late 2014, Forbes. identified 15 social media applications as companies to watch in 2015. They are: Unmetric. WeChat. Meetey. Kenshoo. Whisper. Sharewell. Bubbly. Rinbwq. Heard. Space Tag. NOKNOK. Frilp. Quicket. Viber.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Deep Work Habits of 28 Highly Productive People


Do you struggle to get stuff done? Focus. Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz. Waiting for the inevitable finger of doom to swipe the smartphone of oblivion. ​Do Do you want to do something about it?

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What Clients Really Want From A PR Agency

ImPRessions - Crenshaw Communications

What do clients really want from their PR agency ? A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide.

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Behind the Headlines With Aedhmar Hynes


Effective communication is universal. But with so many channels and platforms to choose from, how can you ensure your communication will be successful? Aedhmar Hynes, CEO of Text100, says you need a powerful story.

10 essentials for a memorable presentation

PR Daily

It's easy enough to offer a list of don'ts for public speakers—I've posted my own peeves—but here I'm giving hints on how to improve your game with a positive focus. Start crisply, use your time well, and end just a bit early. Good time management is an essential skill of the public speaker.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Voter: A Strong Brand

The Stalwart Blog

The California primaries are taking place as I write this. Like in years past, I dutifully — and proudly — went the quarter mile down to my local polling spot first thing this morning to cast my ballot.

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Using measurement in public affairs and advocacy PR

Media Bullseye

My PR background is in the area of public affairs, and it remains the area of PR that I’m most comfortable working in and around. Everything from the legislative process, strategy, to issue framing and grassroots outreach programs feels like home to me.

How to Pitch Better Brand Stories


As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. .

5 ways McDonald's influences the online conversation

PR Daily

You do your best to get out the message about the wholesome ingredients in your tasty foods. Then you check the internet to see how you're doing. If your stomach is turned by the trolling you find there, welcome to McDonald's world.

Quality Content: Devices, Sales and Crisis; Unscripted Marketing Links

Sword and the Script

What makes quality content? Quality content often sparks a discussion that’s seemingly subjective before, and empirical, after publishing. That is until an author toils over an article only to see it capture nary an eyeball.

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Leading a Virtual Workforce


What does a typical work day look like for you? How much of it do you spend commuting to and from an office? How often do you really see your coworkers between meetings and being buried in emails and work behind the closed door of your office? In 2011, we took a big step toward a virtual office.

Governors Ball: Rainy Mess or Major Success?


Since its debut in 2011, the Governors Ball has made a name for itself in the music industry and in the Big Apple. The music festival has grown from a local one-day event to the sixth most popular summer festival in the U.S.

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A career roadmap for millennials and Gen Z

PR Daily

Millennials are more than 80 million strong and growing. They enter the workforce at increasing rates and comprise the largest age demographic. Their foothold in public relations will continue to solidify as older generations, like baby boomers, retire. Let’s not forget about Generation Z.

Content Tips for Adding Creativity in More Conservative Niches

Beyond PR

PR Newswire recently shared some tweetable tips from our award-winning marketing team. My favorite comes from Bradley H. Smith, who is responsible for marketing our IR and compliance services. His advice to “Try to entertain while you inform” is brilliant, but sometimes easier said than done.

Digital PR: The Future of Link Building


One of the biggest challenges SEOs have with link acquisition is scalability. The time it takes to go from opportunity to a confirmed backlink to is much longer than most would expect.

Answering ‘Why Now?’ The Best PR Pitch Is a Timely One


Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch.

How to engage your audience on social media

PR Daily

For an organization to find success online, brand managers must find a niche and cater to those consumers. Often, a consistent and well-rounded social media presence is the special ingredient that helps a brand edge out its competition and build an audience.

Summer reading recommendations for writers

Media Bullseye

I’ve long said that strong readers make better writers—and I’m not the only one. Reading not only helps to reinforce correct language patterns, it also boosts vocabulary, and you end up learning good sentence structure and grammar by reviewing the work of others.

Why I’ll Never Retire From Public Relations

Reputation Us

. Why I’ll Never Retire From Public Relations. By Casey Boggs. I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily. After 23 years of ups, downs and all-arounds of my vocation, I’m convinced I can never retire.

5 New Instagram Features You Need To Know About


Instagram has the highest engagement of any social network and has eclipsed all social networks (not named Facebook) in monthly active users.

5 ways to pitch yourself to brands, companies and clients

PR Daily

Last July, I set out to engage Fiat Chrysler Automobiles (FCA) executives and agency representatives. I wanted to turn my lifelong love of Jeep into a job as the voice pitchperson for Jeep. Fast-forward a year. My personal branding campaign has gained serious traction.

How Marketing Can Support the Sales Process

PR 20/20

Editor's note: This post was originally published in November 2011 and has been updated for comprehensiveness. The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business.

37 Communications and Public Relations Jobs Available Now

Media Bullseye

Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government. Manager of Communications , Boston University, Boston, MA.