Sat.May 19, 2018 - Fri.May 25, 2018

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients.

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The No-Policy Policy

HMA Public Relations

Like most offices, HMA Public Relations has a few rules and procedures. those that are outlined in our handbook and those that we’ve created over time. The post The No-Policy Policy appeared first on HMA Public Relations.

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Four Ways to Stay Curious & Creative in Our Digital World

Deirdre Breakenridge

A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. The role of technology in our digital age is more apparent than ever. We are surrounded by an overwhelming amount of social media platforms, communication channels, and mediums of interaction, making hard to differentiate our unique ideas from messages that we have already seen.

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Successful Influencer Marketing Campaigns

Ronn Torossian

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let’s take a look at a company called Little Sapling Toys. This company began life about ten years ago, selling products on Etsy.com. Their main product was wooden teethers that were finished without any harmful products or toxins.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. We all live for the big hits, but not every feature story is a magic bullet, and they don’t come along every month. Just as some celebrities are famous for being famous, big-media notoriety can build the ego without building the brand.

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. The post How to Go Viral on Social Media with These 8 Simple but Effective Tips appeared first on Prowly Magazine.

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Starbucks Rages at Seattle City Council

Ronn Torossian

Not long after they endured a stinging public relations firestorm over apparent discrimination by an employee that ended up being national news, Starbucks is back in the news, this time for unleashing what’s been called a “scathing criticism” of the Seattle City Council. The reason for the company’s ire? A recent tax increase on “big business” that has been earmarked to pay for “affordable housing” and to help house the homeless.

Employee 150
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We can’t get enough of how Delish creates headlines

NewsWhip

How can you create the best headlines? We look at how the top food publisher on social makes audiences hungry for more. Headlines are notoriously difficult. How do you write something that is attention-grabbing, without adding to the wasteland of digital noise, or crossing into the realm of clickbait? (Seriously, how?!) Language is an evolving […].

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When Pitches Require More Than Newsworthiness

PRSay

The game used to be relatively simple: You find something newsworthy, suggest it to the right journalists, and then they cover it. Now it’s a lot more complicated. For instance — being newsworthy is often no enough. Journalists (and especially bloggers) want you to bring something else to the table: an audience. For now, this isn’t something most of them talk about openly.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. The post How to Go Viral on Social Media with These 8 Simple but Effective Tips appeared first on Prowly Magazine.

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Six Steps for Communicators to Build Trust With the C-Suite

PR News

The most important place a PR pro works is, well, just about everywhere. Externally, the communicator is a brand’s image champion and advance scout, interacting with the public and monitoring social conversations to spot trends and issues before they develop into full-blown crises. Inside the enterprise, internal communications help shape a company’s culture.

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The 2018 guide to influencer marketing

NewsWhip

Like any marketing or PR campaign, there are best practices for engaging with influencers. In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube. Today, influencer marketing campaigns have become much more prevalent, niche, and accessible, due to transformations in social media. On Instagram for example, the engagements to […].

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. This one day, in particular, Duran told a story about the man who inspired his career choice.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Content Creation: How to Stay Relevant

Critical Mention

As a PR pro, it’s tough to keep your audience engaged. With so much information available, it’s important to find and deliver them the most compelling content. So it begs the question, how do you begin to grab and keep your audience’s attention? We have three simple steps that’ll keep your audience engaged, longing for more content and turn your brand into a prominent content-creating machine.

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Time for communicators to help manage Employer Brand social channels

Communications Conversations

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.

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New Muck Rack survey: 3% of journalists say they rely on press releases sent via newswires

Muck Rack

New Muck Rack survey: 3% of journalists say they rely on press releases sent via newswires

Survey 107
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Let there be light: Four ways to keep your brand shining

PR in High Definition

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations. When considering this, I had a bit of a light bulb moment – quite literally.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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6 Bulletproof Ways to Prevent Patchwriting

PR 20/20

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. The term doublethink was pioneered by George Orwell in his dystopian masterpiece 1984. In it, an alternate England is enslaved by the totalitarian Party, headed by the omnipresent Big Brother. To maintain power, the Party invents Newspeak, a reductionist language that eliminates the ability to express complex thought.

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Webinar 'How Public Relations contributes to bottom line sales goals'

Presspage

PR meets social selling. The concept of social selling is being widely adopted by sales organizations. It is based on leveraging your commercial team’s social network in finding the right prospects, build trusted relationships, and ultimately, convert these relationships to sales goals. PR-generated content will allow your sales force to convey your organization’s added vlaue and establish their individual expert profiles to the benefit of these commercial goals.

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How to Work with Your PR Firm to Maximize News

Shift Communications

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. What does this all mean? Getting media coverage is more competitive than ever.

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5 Reasons to Integrate Your Marketing and PR Strategies

5W PR

PR and marketing both share an important goal. They both aim to build awareness for a brand and improve that company’s reputation. Both PR and marketing are essential components in amplifying and relaying critical business messages. The difference is that while one is all about selling, the other is about creating and maintaining an image in a marketplace.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why PR and Marketing is a marathon, not a sprint

PR in High Definition

“That’s going to be awesome!” Finally, you’ve got it, the idea that is going to blow your customers away and propel the brand into being a household name…. Or will it? As PRs and marketers, we are programmed to jump on potential opportunities and new trends. But being so het up about trying something different and new, may mean we fail to deliver what our customers and audience are actually looking for.

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Beyond Your Brand’s Media Coverage: What You Need to Monitor

Beyond PR

As all PR pros know, monitoring media coverage is important. When we think of traditional media monitoring, we often think of tracking metrics like the number of media hits your mentioned in, the estimated audience for the publication in which you were featured, or even the number of times an article was shared across social media. Tracking this coverage helps reveal how your brand is perceived by the media and the public.

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An analysis of the impact of AI on skills in PR

Stephen Waddington

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It’s an important piece of work. Today 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. This figure is likely to rise to 38% over the next five years. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel.

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PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

I’ve known Emily Negrin now for probably almost 10 years. And, she’s always been one of those people I think would be fun to work with. Why? She’s smart. Values networking and ongoing learning. And, genuinely likes to laugh–and doesn’t take herself too seriously. That’s my kind of co-worker! Who knows, maybe we’ll get that chance someday.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Cannes PR Jury is bigger but smaller this year

Steve Barrett on PR

Forty jurors will deliberate online but the final judging group in Cannes will comprise just 10 people rather than the usual 20.

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What Journalists Look for in a Good Press Release

Beyond PR

A powerful press release has just that — power — the power to get the point across quickly, efficiently and effectively, while conveying the most important information. A weak press release is forgettable and doesn’t do the job you set it out to do. It’s often watered down with unimportant information that distracts the audience from the main message.

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#MediaMonday – Gretchen Pahia

HMA Public Relations

Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today. The post #MediaMonday – Gretchen Pahia appeared first on HMA Public Relations.