Agility PR Solutions

NOVEMBER 22, 2020

Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once. This can be stressful, but there are many ways that you can make things easier on yourself, and one of the most underrated tools at your disposal is […]. The post What businesses need to know about hiring a PR firm appeared first on Agility PR Solutions.

Tools 170

Tools Company Analysis Publicity 170

Ronn Torossian

NOVEMBER 23, 2020

Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then. Though symbiotic, the relationship between PR professionals and journalists has survived over the decades even though today’s media’s speed and diversity appear to […].

Journalism 359

Journalism Media Agency Strategy 359

Cision

NOVEMBER 27, 2020

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR.

Measurement 296

Measurement 296

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […]. The post Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

Analysis 262

Analysis Brand Branding Web 262

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

NOVEMBER 23, 2020

At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. One-quarter of journalists rank quotes as the least important element in a news release — after the boilerplate and the dateline. Make yours short, rare and memorable, and also sound like a real person said them.

Writing 197

Writing Case Study Training Storytelling 197

Cision

NOVEMBER 23, 2020

Key takeaways from our 2020 Comms Report to help you plan for 2021.

Report 381

Report 381

Prowly

NOVEMBER 26, 2020

No matter how big your news story might be, every PR professional knows that it will not get the coverage it deserves without the right media journalists. Pitching a story to relevant reporters is often the key ingredient that decides the success, or failure, of a campaign. When it comes to maximizing PR coverage, having […]. The post Top Media Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

Media 192

Media Pitching Report Publicity 192

Communications Conversations

NOVEMBER 24, 2020

By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. Nathan Apodaca riding a longboard down an off ramp sipping on a jug of Ocean Spray after his car broke down. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice.

Social Media 179

Social Media Viral Company Education 179

Ronn Torossian

NOVEMBER 25, 2020

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm. But brands that don’t have their own style guides sometimes find themselves […]. The post Who Needs a Style Guide?

Print 195

Print Writing Brand Branding 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

NOVEMBER 23, 2020

Key takeaways from our 2020 Comms Report to help you plan for 2021.

Report 296

Report 296

Agility PR Solutions

NOVEMBER 23, 2020

When it comes to cultivating a productive workplace environment, oftentimes, a bit of healthy competition can make a positive impact. Competition inspires people to strive for better and can contribute to a more focused setting for everyone. However, it would be naïve to assume that all types of competition are healthy for a workplace environment. […].

How To 155

How To Trends Publicity 155

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

Prowly

NOVEMBER 27, 2020

Online reviews are one of the most significant forms of social proof. When consumers are faced with confusion about which brands to pick, reviews can change their perspectives. Studies show that 93% of consumers consider online reviews for buying a product. Hence, online reviews are definitely a big deal. This is why most businesses always […].

How To 104

How To Study Consumer Brand 104

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Cision

NOVEMBER 27, 2020

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR.

Measurement 156

Measurement 156

Agility PR Solutions

NOVEMBER 23, 2020

Ensuring that you’re constantly attracting new customers and gaining their loyalty is one of the most important things you can do to expand your business. One of the best ways to accomplish this is through public relations, the process of earning free advertising through building trusted relationships. While you may think that only the biggest […].

Small Business 153

Small Business Strategy Advertising Advertising 153

Axia PR

NOVEMBER 24, 2020

Guest Nicole Balsam, former management consultant at Capstone Hill Search, shines light on how to make your resume stand out or fill an open job position with top PR talent. Guest: Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space.

Communications 116

Communications Marketing How To 116

Prowly

NOVEMBER 26, 2020

The world of education is a continuously changing industry, which means getting your news the coverage it deserves is tough. Ask any PR professional the key to securing the right coverage, and they will tell you that pitching your stories to the right journalists is essential. However, finding the right journalists to pitch to can […]. The post Top Education Journalists to Cover Your Story – The 2020 List appeared first on Prowly Magazine.

Education 104

Education Pitching Industry Publicity 104

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

NOVEMBER 26, 2020

Simon Murphy to join The Times as Social Affairs Editor; New digital news team for womanandhome.com, myimperfectlife.com & goodtoknow.co.uk; Dr Catherine Schuster-Bruce joins Business Insider UK.

Media 120

Media Blogging 120

Culpwrit

NOVEMBER 23, 2020

By Elizabeth Korda Oftentimes, we find ourselves in the least imaginable places. Our hopes and dreams of becoming one thing transforms into potential we never thought we would reach. However, when we reach our peak, sometimes we still don’t feel that we have gained anything at all, especially, when we begin to lose ourselves. But […]. The post Charlene Wheeless: Her Story.

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Awario

NOVEMBER 24, 2020

If you are a beginner-blogger, there is a lot to keep in mind: great content, robust engagement, timely feedback.Trying to figure out the formula of a winning strategy, we embark on our new series of Instagram success interviews. We aspire to look at Instagram through the eyes of bloggers and gain insights for the ones ready to follow in their footsteps.

Instagram 97

Instagram Interviews Strategy 97

Prowly

NOVEMBER 24, 2020

PR is typically associated with press releases, splashy stunts, big announcements, and reputation management. Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic. You might think otherwise, but these two are closely linked […].

Content Marketing 104

Content Marketing Marketing SEO Engineering 104

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

NOVEMBER 26, 2020

Simon Murphy to join The Times as Social Affairs Editor; New digital news team for womanandhome.com, myimperfectlife.com & goodtoknow.co.uk; Dr Catherine Schuster-Bruce joins Business Insider UK.

Media 120

Media Blogging 120

Stephen Waddington

NOVEMBER 24, 2020

Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December. A discussion about the second lockdown in the UK led to a wide-ranging discussion in my Facebook community about mental health and wellbeing. People shared stories about anxiety, fatigue, and moodiness. It’s an open and supportive space.

Community 93

Community Facebook Groups 93

Awario

NOVEMBER 25, 2020

Learn YouTube marketing with the 8 easy but incredibly effective steps.

YouTube 151

YouTube Marketing Strategy 151

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. A few years ago, when my son told me he was going to Wembley Arena to watch an esports tournament, I was genuinely shocked. The idea of a stadium selling out tickets for people to sit and watch other people play a video game was so foreign to me at the time.

Reputation 100

Reputation Industry Sports Technology 100

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Cision

NOVEMBER 24, 2020

Jon Severs to take over from Ann Mroz at tes; Fashion Director Kenya Hunt to be Deputy Editor of GRAZIA; Rachel Cunliffe has been appointed Deputy Online Editor at the New Statesman.

Fashion 120

Fashion Media Blogging 120

Stuart Bruce

NOVEMBER 27, 2020

My first task today was meant to be looking at some Black Friday deals on some PRTech tools and deciding which ones are worth buying. … © Stuart Bruce - PR Black Friday deals was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Tools 89

Tools Publicity Communications 89

5W PR

NOVEMBER 25, 2020

Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies. However, many business owners aren’t aware that these two strategies have clear key differences.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88