Sat.Nov 21, 2020 - Fri.Nov 27, 2020

How important is YouTube for brand marketing in 2020?

PR Daily

Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment. Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years.

What businesses need to know about hiring a PR firm

Agility PR Solutions

Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once.

Tools 130
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PR and Journalism – Symbiotic or Divided?

Ronn Torossian

Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then.

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would.

Trends 300

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How you should be measuring your PR.

Cision

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR. Best Practices

More Trending

Improved Video Marketing Tactics

Ronn Torossian

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.

Video 195

Personal Branding Tips: How to Ensure Success for 2021

B2B PR Sense

2020 has been a challenging year and 2021 promises its own challenges. But let's not allow that to detract from your personal brand. With that in mind, let's look at some personal branding tips that will help you to succeed in 2021 and beyond.

Brand 250

What to Expect for 2021: Key Takeaways from the 2020 Comms Report

Cision

Key takeaways from our 2020 Comms Report to help you plan for 2021. Best Practices

Report 246

PR Job Coach - Untitled Article

PR Job Coach

Ageism: The Pause that Perplexes Patti Temple Rocks and Scott Monty Opine on the "Agedemic" at the PRSA Silicon Valley Friday Forum on November 20, 2020. Ageism is getting old. Long on experience” used to be a badge of honor. Oh how times have changed.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Who Needs a Style Guide?

Ronn Torossian

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm.

Print 195

How to build your PR Tool Stack

Stephen Waddington

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. Innovation in public relations COVID-19 has been a driver for innovation for the public relations profession. We’ve had to adopt new tools to work virtually.

Tools 142

Giving thanks for journalists and local news outlets in a difficult year of news reporting

PR Daily

For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues. As PR professionals, an inalienable truth of our work is that we cannot be successful without the help of reporters, journalists, bloggers and news media.

Local 138

What to Expect for 2021: Key Takeaways from the 2020 Comms Report

Cision

Key takeaways from our 2020 Comms Report to help you plan for 2021. Best Practices

Report 170

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

YouTube: 8 steps to a killer marketing strategy

Awario

Learn YouTube marketing with the 8 easy but incredibly effective steps

How PR strategies can help expand your small business

Agility PR Solutions

Ensuring that you’re constantly attracting new customers and gaining their loyalty is one of the most important things you can do to expand your business.

How Campbell’s conquered holiday marketing

PR Daily

Cooking up an iconic dish isn’t easy, but consistency, simplicity and just a dash of nostalgia are smart ingredients to start with. While many traditions will be altered this year, one will remain.

How you should be measuring your PR.

Cision

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR. Best Practices

Impact of COVID-19 on NHS comms

Stephen Waddington

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020.

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Webinars, digital tradeshows and online conferences have been a go-to substitute for live physical events in the wake of the pandemic.

B2B 95

PR Daily will showcase the best comms professionals of the year

PR Daily

Does your name—or one of your colleague’s or client’s—belong on our list of honorees? Enter our Communicators of the Year and Rising Star Awards by Dec. 4, 2020. The post PR Daily will showcase the best comms professionals of the year appeared first on PR Daily. PR Daily Awards

How to inspire healthy competition among your team

Agility PR Solutions

When it comes to cultivating a productive workplace environment, oftentimes, a bit of healthy competition can make a positive impact. Competition inspires people to strive for better and can contribute to a more focused setting for everyone.

PR Black Friday deals

Stuart Bruce

My first task today was meant to be looking at some Black Friday deals on some PRTech tools and deciding which ones are worth buying.

Tools 85

Community Mental Health Half Hour

Stephen Waddington

Chatelle Jeram will lead a series of four sessions in my Facebook community to explore personal mental health and wellbeing during December. A discussion about the second lockdown in the UK led to a wide-ranging discussion in my Facebook community about mental health and wellbeing.

5 keys to navigate vexing workplace discourse

PR Daily

Right now, communicators should be a calming, reassuring presence for stressed-out colleagues. Here’s how to facilitate productive conversations instead of fiery conflagrations. I have never felt a bigger divide among people I love dearly than right now.

UK Media Moves including The Times, Future, Business Insider and more

Cision

Simon Murphy to join The Times as Social Affairs Editor; New digital news team for womanandhome.com, myimperfectlife.com & goodtoknow.co.uk; Dr Catherine Schuster-Bruce joins Business Insider UK. Media Blog

Media 120

Instagram Success: Interview with Lola Nekrasova, the founder of Byeaccent

Awario

If you are a beginner-blogger, there is a lot to keep in mind: great content, robust engagement, timely feedback.Trying to figure out the formula of a winning strategy, we embark on our new series of Instagram success interviews.

Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It

Prowly

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web.

PR Daily will showcase the best comms professionals of the year

PR Daily

Does your name—or one of your colleague’s or client’s—belong on our list of honorees? Enter our Communicators of the Year and Rising Star Awards by Dec. 4, 2020. The post PR Daily will showcase the best comms professionals of the year appeared first on PR Daily. PR Daily Awards

UK Media Moves including The Times, Future, Business Insider and more

Cision

Simon Murphy to join The Times as Social Affairs Editor; New digital news team for womanandhome.com, myimperfectlife.com & goodtoknow.co.uk; Dr Catherine Schuster-Bruce joins Business Insider UK. Media Blog

Media 120

8 Writing Tips I’m Thankful for This Year

PRSay

At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better.

Webinar recap: 7 principles for measuring and evaluating PR in 2021

Muck Rack

Webinar recap: 7 principles for measuring and evaluating PR in 2021