Sat.Oct 12, 2019 - Fri.Oct 18, 2019

PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession.

Want a Reporter’s Attention? Reciprocation is Key

Business Wire

Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.

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How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. A great story, on the other hand, is more persuasive and more memorable.

Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ).

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Email: Past, Present, and Future

Ronn Torossian

Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in the U.S. is expected to continue growing.

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

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Progress on gender equality in PR is slow and we’ve a long way to go

Stephen Waddington

A new book tracks gender bias and the discrimination of women in PR over the past four decades. It’s a tough read. Understanding and tackling the challenges that women in PR face in their professional and social lives is the key to realising equality in practice.

10 Ideas for Media Pitches When You Have No News to Announce

Meltwater - PR

There you are, humming along, with plenty of news to pitch to media on behalf of your brand or client. There seem to be no shortage of announcements coming up… Read More >>>. Enterprise PR & Comms Media Outreach

5 things new PR pros should learn

PR Daily

Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart. The transition from college student to career professional can be both intimidating and exciting.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Art of Communication: Q & A with Norm Magnusson

Flack's Revenge

My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort. But Cecilia would not steer me wrong, and she raves about Norm and his work.

[Webinar] How Overstock Combines Paid & Earned Media To Drive Brand Engagement

Onclusive

Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.

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The Productivity Challenge: Are Convenience Apps Making Us Less Productive?

Ronn Torossian

Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away.

7 social media trends to watch out for before 2020 hits

PR Daily

With the new year a scant three months away, communicators can and should get ahead of the curve by looking at emerging features and platforms. Here’s what to keep your eye on. Social media is seeing fast-paced shifts and updates throughout key platforms.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that's how it was in the beginning.

3 critical tips for businesses to be more proactive in managing online reputation

Agility PR Solutions

Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly.

SMS: Long or Short?

Ronn Torossian

Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct and succinct. What Does This Have To Do With SMS? When […].

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.

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Out for a Spin: The Difference Between Twisting the Truth and Telling It

PRSay

If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas.

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Content marketing: 5 common rookie mistakes—and how to avoid them

Agility PR Solutions

Content marketing has become one of the best methods to advertise and promote content, services, and everything a business has to offer. However, anyone who has even the slightest experience can agree on one thing—it can be quite challenging.

Lisa Buyer Talks PR SEO with Search Talk Live Podcast

Social PR Chat

SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and CEO of the Social PR Agency The Buyer Group; caught up with Search Talk Live Podcast hosts Robert O’Haver and Matt Weber all about the do’s and don’ts of SEO.

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7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram.

Cost Businesses Pay for Not Monitoring Media

Critical Mention

Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches.

The State of Fandom—how communicators can tap and sustain fan engagement

Agility PR Solutions

The market for content is booming, as U.S. adults spend 11.5 hours per day connected to media, according to Nielson.

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How to Get Executive Bylines in Publications

Meltwater - PR

Thought leadership and subject matter expertise are essential to an effective marketing strategy. Positioning company leaders as industry experts helps the brand express a point of view, vision, knowledge, and… Read More >>>.

How technology powers Gini Dietrich’s workday

PR Daily

The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job. Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day.

Behind-the-scenes of Muck Rack’s remote work policy: Here’s why it works

Muck Rack

Behind-the-scenes of Muck Rack’s remote work policy: Here’s why it works

5 ways PR firms can enhance security

Agility PR Solutions

No business is immune from the cyber security threats that exist in today’s business world. The threats seem to be growing by the day, which leaves everyone wondering how to proceed.

Emerging Leader Encourages Mentorship Diversity

Culpwrit

Led by visionary founder Marc Benioff, Salesforce has become one of the word’s most admired companies–setting a high bar of corporate leadership and a force for good.

3 unforgiveable content creation sins

PR Daily

Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters. Great content can take your audience on an epic, entertaining and enriching journey. Lousy or lazy content, however, will do more damage to your brand than having no content at all.

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

Guest Post by Brandon Andersen. Attributing bottom-line success to PR activities has always been a tough gig.

Forget AI—the future of the workplace is Relationshipism

Agility PR Solutions

When it comes to life (and workplace) management, there’s a new (conceptual) sheriff in town: Business Relationship Management Institute has introduced Relationshipism as a term and as a theory to the single, global community.