Onclusive
JULY 6, 2016
Imagine a future where virtual reality is utilized to tell more effective stories, change narratives, and even shift entire brand strategies. It’s been all the buzz lately, but access to this exciting, new technology is an enigma for most. Despite unclear adoption rates, evangelists and technologists alike have continued to charge forth, with fervent belief […].
Cision
JULY 7, 2016
If your story isn’t clear and simple, your audience won’t pay attention. So how can you ensure you make an impact? Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for. They’ll seek out the rest if they’re interested. In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communica
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Ronn Torossian
JULY 5, 2016
A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. Alerts It’s a simple and easy step, but oftentimes, one that gets forgotten. Find an alert system that works for you. There are a variety of options: free alert systems, paid ones, comprehensive systems, but decide on one and get it functioning.
Deirdre Breakenridge
JULY 7, 2016
In 2015, a Newsweek article quoted Anthony Carnevale, director and research professor from Georgetown University’s Center on Education who stated, “The millennial generation is still lagging in the workplace, just as it did last year. It makes up about 40 percent of the unemployed in the U.S.” How are Millennials finding work in 2016?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
JULY 6, 2016
Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of public relations has changed. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few y
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
JULY 27, 2016
In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].
Cision
JULY 5, 2016
” To help make sure you don’t miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed.” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed.
Ronn Torossian
JULY 27, 2016
Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some compelling conversation about what’s most important and what really doesn’t matter in your approach to business management. Get through your to-do list – yep, this is vital.
Melissa Agnes
JULY 4, 2016
What does it take to implement a #crisisready culture? For starters, it takes approaching crisis management and crisis preparedness with the right mindset. Following is a little infographic that depicts what I’m talking about. If you like it or think it may be useful to share with your team, feel free to download it or share it along. Click here to enlarge infographic Click here to download.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
JULY 1, 2016
For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire. Here are five “slow-down” signs to help time the plunge into full-blown PR mode to achieve maximum results.
PR Matters
JULY 7, 2016
Click on the image to watch on YouTube the wonderful subtextual meanings between Annie Hall and Alvy play out as subtitles. Anyone who’s ever watched Annie Hall (1977) , the multi-Oscar-winning comedy movie, will always remember the funny and famous “Balcony Scene” in which Annie Hall and Alvy Singer, the main characters, try to impress each other with what they’re saying while simultaneously thinking very differently.
Onclusive
JULY 20, 2016
As a programmer, I often have a difficult time releasing my code. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. I know that public relations and communications professionals can relate. So […].
Cision
JULY 8, 2016
The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile. The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. How can brands ensure their target audiences see and consume their content?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Ronn Torossian
JULY 20, 2016
Twitter introduced potential impressions and actual ones, but many other social media platforms are adopting the concept and adding it to what they offer followers. So, what is each type of impression and how can you start using them to move your business forward? Potential Impressions A potential impression is the total number of times your comment is shared, tweeted, etc., or your account might show up in users feeds during a set reporting period.
The Proactive Report
JULY 1, 2016
Content curation is a vital part of social media content strategy. A healthy curation strategy can position your brand as a thought leader. 85% of curators say establishing thought leadership is their main objective. It also increases engagement. The downside is that it is one of the most time-consuming part of being a social media manager. I know where to look for the content.
ImPRessions - Crenshaw Communications
JULY 29, 2016
In every public relations office there comes that point in the summer where the interns have nailed it – all humming and clicking along on their account work, really blossoming into great researchers, writers, media experts. And then, boom, they have to leave and go back to school or other pursuits. We reached that point with most of our interns yesterday and had a sweet send-off.
ReimaginePR
JULY 25, 2016
If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 billion daily active users on average. Instagram boasts 400 million users; Twitter comes in at 320 million. Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Onclusive
JULY 13, 2016
As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].
Cision
JULY 7, 2016
Every day, people both online and offline are talking about your brand. If you’re not listening to those conversations, your reputation could be at stake. You need to monitor both social and traditional media to understand your brand’s place in the overall industry conversation. It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture.
Ronn Torossian
JULY 13, 2016
Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. With a scroll and a click, people reminisce on their past, see what old friends are up to now and even dig into the seemingly scandalous personal lives of A-list celebrities. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts.
Flack's Revenge
JULY 14, 2016
I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media. But the slower pace affords some perspective – I try to look beyond the quick headline, see the bigger picture and connect the dots for readers. And experience has shown that if I miss one news cycle, there will be another right around the corner.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
ImPRessions - Crenshaw Communications
JULY 21, 2016
Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. While the goal is to get a reporter to include your company or product in a story, sometimes you get lucky and the reporter turns into more than a business contact.
ReimaginePR
JULY 11, 2016
Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates.
Communications Conversations
JULY 7, 2016
I want to talk about a little thing that’s been bugging me lately. It’s not a big thing. It’s not really all that critical to my overall life satisfaction. But, it’s bugging me. Nagging at me. Consistently. It revolves around how people talk about their work teams. Here’s what I hear from some people in our industry: “I asked my team to look at it.
Cision
JULY 1, 2016
This week, Facebook announced it would once again be making changes to its News Feed ranking algorithm. How will this affect your brand? Posts from Pages will rank lower than those from friends or families. In other words, your social reach and resulting referral traffic may decline in the not so distant future. However, brands that have already combined their social efforts with a mixture of of paid, earned and owned media will continue to impact their audiences.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Melissa Agnes
JULY 26, 2016
Is there such thing as a social media crisis? If you really think about it, what could a social media crisis really be? In this week’s #crisisready video, I share how I think we should be thinking about “social media crises” Have a watch and share your thoughts! Have more to add to this story? Comment below or use the hashtag #crisisready on Twitter or Facebook and let’s continue this conversation!
The Proactive Report
JULY 20, 2016
A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The study is a tough read if you are not statistically or mathematically inclined, so here’s the Cliff Notes version: After looking at several other studies and then using two different mathematical models they analyzed thousands of queries and results, both commercial and informational.
ImPRessions - Crenshaw Communications
JULY 19, 2016
It’s no secret content is king when it comes to PR campaigns , but what are the basic rules for curating a body of content that will have the most impact on your business or brand? Curated content can include original content — written and visual pieces created by you — contributed pieces, or, most commonly, content that’s gathered from around the web.
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