July, 2016

How to Amplify Public Relations With Virtual Reality


Imagine a future where virtual reality is utilized to tell more effective stories, change narratives, and even shift entire brand strategies. It’s been all the buzz lately, but access to this exciting, new technology is an enigma for most.

Join #PRStudChat for the “Millennials in the Workforce” Twitter Chat on July 19th

PR Expanded

In 2015, a Newsweek article quoted Anthony Carnevale, director and research professor from Georgetown University’s Center on Education who stated, “The millennial generation is still lagging in the workplace, just as it did last year.

PR Tips For Moving Past A Public Mistake

ImPRessions - Crenshaw Communications

This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake.

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

In thinking about how to prepare this post, I couldn't help but remember the 2006 Samuel Jackson movie, Snakes on a Plane. The name of the movie always makes me squirm because it gives away just how awful the plot line is by providing a correspondingly awful title.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Using Social Media During a Crisis

Ronn Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. With a scroll and a click, people reminisce on their past, see what old friends are up to now and even dig into the seemingly scandalous personal lives of A-list celebrities. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts.

More Trending

How to Avoid Overpolishing Code and Communications


As a programmer, I often have a difficult time releasing my code. I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days.

Five Activities to Grow your Twitter Community

PR Expanded

Summer class for the UMASS Journalism Online Program is officially in session. My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM).

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014. It’s expected to reach $20 billion by the year 2020.

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Top B2B PR Mistakes to Avoid [Infographic]

B2B PR Sense

Have you ever been in a conversation where someone talks to you like you're in kindergarten? Most of us have, and, if you're like me, it's one of the fastest ways to ellicit an inner eye roll. Conversely, being spoken to in language that only a literary PhD would understand is equally frustrating.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Crisis Management for Influencers

Ronn Torossian

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. Alerts It’s a simple and easy step, but oftentimes, one that gets forgotten. Find an alert system that works for you. There are a variety of options: free alert systems, paid ones, comprehensive systems, but decide on one and get it functioning.

Facebook Calls the News Shots, Upending Media and Marketing

Flack's Revenge

I generally don’t chase breaking news stories – my posts come once or twice a week at most. This may seem a disadvantage in the fast moving world of social media.

Getting the Most Out of LinkedIn Pulse


As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.

What Most Brands Get Wrong When Telling Their Story


Over the years, I’ve fallen in love with a few particularly great brand stories. I’ve even shared some of my favorites right here on the blog. But I’ve also seen my fair share of terrible ones as well.

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5 Ways To Keep Your PR Cool

ImPRessions - Crenshaw Communications

The summer heat here in the Northeast has us thinking about the instances when it’s crucial to keep your PR cool.

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Behind the Headlines With Monique LeNoir


If you can’t clearly illustrate how someone’s donation will make an impact, you won’t be able to convince them to support your organization.

Convergence: The intersection of marketing and PR

PR Daily

How to forge the ideal relationship between marketing and public relations is a debate as old as the industries themselves. Some argue that the goal of PR, building mutually beneficial relationships , is incompatible with marketing’s focus on sales.

5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

This post is warmly recreated in rememberance of Jamie DePeau, who passed on February 20, 2016. How can you convert a humble, sales-focused company into a B2B marketing dynamo?

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Storytelling: Why It’ll Always Be Important


In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.”

How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit


If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 billion daily active users on average. Instagram boasts 400 million users; Twitter comes in at 320 million.

5 Signs You Should Wait To Invest In Tech PR

ImPRessions - Crenshaw Communications

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.”

Behind the Headlines With Lauren Kaufman


The media is constantly changing, and brands that fail to embrace innovation will remain stuck in the past and miss out on new opportunities. Lauren Kaufman, senior vice president at Spring, O’Brien & Co.,

Subtext: What do polite phrases in English and American really mean?

PR Matters

Click on the image to watch on YouTube the wonderful subtextual meanings between Annie Hall and Alvy play out as subtitles.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. However, the term doesn't really lend itself to a whole lot of excitement. Memories of term papers or scientific papers laden with field jargon might immediately come to mind.

Tips From Harvard Business Review

Ronn Torossian

Thanks to the Harvard Business review, we have a wonderful list of business tips to argue about, ponder on, and debate. Sure, it’s not what you could call comprehensive, but it’s certainly good enough to touch off some compelling conversation about what’s most important and what really doesn’t matter in your approach to business management. Get through your to-do list – yep, this is vital. Everyone needs that simple and profound sense of accomplishment.

Everything You Need to Know About Content Marketing When You Don’t Have Time


Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle.

6 Ways PR Is Using Snapchat

ImPRessions - Crenshaw Communications

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. Snapchat, the platform best known for sharing disappearing images, has become a social media giant since its founding four years ago.

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Behind the Headlines With Daniel Sieger


If your story isn’t clear and simple, your audience won’t pay attention. So how can you ensure you make an impact? Daniel Sieger, senior vice president of brand strategy at Cengage, says instead of explaining all the details, give your audience an idea of what you stand for.

5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done. It watches like a thrilling trailer and is meant to get organizations thinking about their cyber security preparedness. Take a look: Are you ready for a cyber security crisis?

Why The Best B2B PR Campaigns Use Influencer Marketing

B2B PR Sense

You're releasing a new product and you need the launch to be a screaming success. So you do all of the things you would normally do when running a PR campaign.

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How Impressions on Social Media Help Your Business

Ronn Torossian

Twitter introduced potential impressions and actual ones, but many other social media platforms are adopting the concept and adding it to what they offer followers. So, what is each type of impression and how can you start using them to move your business forward? Potential Impressions A potential impression is the total number of times your comment is shared, tweeted, etc., or your account might show up in users feeds during a set reporting period. Keep in mind … READ MORE ».

3 advantages Ragan’s sponsored content brings to your branding and PR

PR Daily

Ragan Communications and PR Daily have more than four decades of storytelling experience. We’ll help you reach your business goals with new content and distribution on our globe-spanning news sites. Sponsored content is potent and unique. It will make you: 1. A thought leader. Show your heels to your competition, show your audience that you’re more than a product or solution. You’re an expert. You’re an educator. You’re a sought-after source for information.

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Winning PR Strategies For Nonprofits

ImPRessions - Crenshaw Communications

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” ” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease.