July, 2011

How to Invent Your Next Job

PR Job Coach

As government bickering and inaction continues, job seekers are growing ever restless, frustrated and annoyed because, for many folks, there just are no jobs to be had. You are either too old, too young, suffering the stigma of no job or you have run out of runway in your network.

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Should You Use a QR Code?

Waxing UnLyrical

Guest post by Mikinzie Stuart. QR codes may be old news to digital marketers, but lately I’ve increasingly noticed that this hot little two-dimensional bar code is going mainstream.

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How Netflix Could Solve its Price Increase Debacle

Waxing UnLyrical

Guest post by Joe Hackman. If you’re a Netflix subscriber, you’ve probably already received a notice indicating the pricing and plan changes.

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Getting Started With Vlogging

Waxing UnLyrical

Guest post by Erica Allison. Video Blog Posts. Vlogs. Everyone seems to be doing them now. But are they doing them in the best way they could? Are there some tips out in the blogosphere that can be shared in order to make your foray into vlogging a more enjoyable, productive experience?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

On Social Media Bullies

Waxing UnLyrical

Have you come across a social media bully lately? That’s the person who tells you they “will not do X if you do Y.&# Or, “Unless you stop doing X, I will not do Y.&#.

More Trending

#measurePR, Social Media Measurement & Klout

Waxing UnLyrical

Last week’s #measurePR chat was interesting. Well, it’s always interesting, but last week I was teaching a workshop in Houston , and #measurePR was a part of it.

Thank you Google, for the Antithesis of a More Social Network

Waxing UnLyrical

[Ed: I know we've had a LOT of posts on Google+ here recently. But I wanted to give my bloggers a voice. This is an interesting viewpoint from India, so I hope you will read it.].

How Arena Stage Uses Initiators to Grow its Audience

Waxing UnLyrical

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#.

Professional Bragging Tips

Waxing UnLyrical

Let me tell you a story I’ve never told anyone else. I was a pharmacy technician at Wal-Mart years ago, and one day when a customer and his wife showed up, I began automatically tapping his name into the touchscreen before they reached the counter. Johnson?”*

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Bootcamp, Here I Come

Waxing UnLyrical

Earlier this week I came across a post by Lisa Byrne on how signing up for a bootcamp has significantly changed her health … and her outlook on life. I was fascinated by Lisa’s story of how she got started on her new path, and how she kept going.

Critically Speaking

Waxing UnLyrical

Criticism. When it’s good, it’s great. It takes a big person to take criticism well. It takes an even bigger person to act on his/her own criticism.

The Joy a Newspaper Brings

Waxing UnLyrical

I had a delightful surprise waiting for me this morning. When my husband went out a short while ago to get the newspaper (yes, we still get one newspaper delivered), he also brought in a box that had apparently been waiting for me on our doorstep since last evening.

On ROI, Social Media, and Relationships

Waxing UnLyrical

[Ed: I'm on vacation. Here's the fifth of a week's worth of guest posts.]. I just finished watching a video from LeWeb ’10 in Paris starring Gary Vaynerchuk in which he discusses the ROI of social media.

A Google+ Stream of Babble

Waxing UnLyrical

Google+, I’m on the horns of a dilemma. I don’t love you, I don’t hate you. Do I even like you? You’re nicely-laid out. I like dragging and dropping people into circles. It’s interesting to know who’s added me.

Why Post Planner White Label Has Me Enchanted

Waxing UnLyrical

Color me enchanted. I wrote a while back about why I like Post Planner so much as a way to schedule posts to Facebook (have you tried it yet?). Let me tell you right now that if you haven’t, you should , and that there is a special offer waaay down the post for you.

MeasurePR: Why Are AVEs Still Around?

Waxing UnLyrical

Guest post by Jen Zingsheim. [Ed: Ed: since I was out last week, the always-wonderful Jen Zingsheim agreed to moderate #measurePR. Here's her quick recap. and thank you, Jen!].

Google+ v. Facebook: The Battle For Our Love

Waxing UnLyrical

Many of us seem to be playing the waiting game. Circles are better than grilled cheese. But the ability to put people in them is not a big enough draw for me to entirely abandon Facebook if only a small number of my contacts set up Google+ profiles.

Weekly Roundup: What’s Buzzing?

Waxing UnLyrical

Everyone’s buzzing about Google+ (I’m starting to like it a little better since I did my first hangout with Jack B and Jill Foster a couple of nights ago). Everyone’s starting to buzz about Spotify (I got my invite on Friday and LOVE it).

Do You Get It?

Waxing UnLyrical

[Ed: I'm on vacation. Here's the third of a week's worth of guest posts.]. Say what? One of the biggest gripes I have with people (myself included) is that we aren’t the best at … well, expressing ourselves clearly.

Business Etiquette for the Craziest Job in the World

Waxing UnLyrical

Do you have the craziest job in the world? Recently, I had a conversation with someone who rescheduled a phone call three times, misspelled my name as many times even though we’ve emailed quite often, and was late to the call when it finally did take place. The excuse?

The Art of Pointless Angst

Waxing UnLyrical

Guest post by Brian Meeks. Ken Mueller wrote a blog piece entitled 4 Little Known Blogging Secrets. It got me all worked up. The first 3 points were fine, but the 4 th started my “rant-o-meter&# running. The article was well written and, sadly, I agreed with all four points.

Weekly Roundup: Where Have I Been?!

Waxing UnLyrical

I left DC on Monday to conduct a workshop for IABC/Houston. After getting back, catching up on work and then my Reader, I found there was a whole lotta stuff I’d been missing out on. Where have I been?! If you find yourself in the same predicament, have a read.

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When Twitter Gave Me Howler Monkey Angst

Waxing UnLyrical

[Ed: I'm on vacation. Here's the fourth of a week's worth of guest posts.]. There was an auto-DM waiting for me this morning. The hairs on the back of my neck stood up, and I felt my #HowlerMonkeyAngst boiling to the surface. It is from the seed of angst that most of my guest blog posts are born.

On Independence

Waxing UnLyrical

Going through the grind. Earlier this year, I went through the process of getting my Overseas Citizen of India (OCI) card.

Digital Diplomacy

Waxing UnLyrical

Do you ever know when exactly inspiration will strike? For me, it struck towards the end of May when the UK welcomed US President Barack Obama. I was heartened to see that both he and Prime Minister David Cameron had been reading from The Modern Book of Australian Diplomacy when they held a lunch for the UK press at Number 10 Downing Street during the visit. And every single media outlet was trumpeting “the special bond of US/UK relations.&#.

Just 140 Characters Away

Waxing UnLyrical

[Ed: I'm on vacation. Here's the first of a week's worth of guest posts. Happy 4 th of July!]. David… or Goliath? Despite its small size, Malta has always been a strategically important island.

Momentous Moments

Waxing UnLyrical

We’ve crossed the halfway mark for 2011. And as we did… A space shuttle lifted off on its final mission. A new nation has been born. A woman who helped remove at least some of the stigma surrounding alcoholism and addiction died.

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What Happens When Leadership Starts Saying “Yes”

Waxing UnLyrical

[Ed: I'm on vacation. Here's the second of a week's worth of guest posts.]. No one tells you. how fast things will move once leadership is on board with social media. There are two similes I draw on when I have to describe this scenario to someone. Which one I use depends on the company I’m in.

Weekly Roundup: From eBay to Heresy

Waxing UnLyrical

Today is July 31. You know what that means, right? We are more than halfway through 2011. Where did it go? How much progress have you made towards your annual goals? Or are you already looking ahead? While you start thinking about that, here are some posts that made me think, laugh and happy.

Weekly Roundup: While I Was Out

Waxing UnLyrical

Like all good things, my vacation (such as it was, I didn’t go anywhere but needed to take some time off, which I did… mostly) must come to an end. Since I was on vacation, I didn’t do very much online. And, as a result, my Google Reader has been mostly untouched.

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Macy's one day Sale -- + Save an extra 25% on Clearance

Waxing UnLyrical

Shop On-line or find a store near you. Plus, save an extra 25% on Clearance Items. macys Internet Deals other

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