Cision

SEPTEMBER 20, 2021

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy.

Storytelling 431

Storytelling Data Social Media Strategy 431

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert?

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. Recent research shows that communications departments are spending more resources on media measurement and analysis, and using the data to show how their efforts contribute to broader business goals and prove their

Strategy 397

Strategy Measurement Data Analysis 397

Business Wire

SEPTEMBER 20, 2021

Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. This year, the 2020 U.S. Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse.

Report 326

Report Communications Media Relations Media 326

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

SEPTEMBER 14, 2021

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. However, there are cases when all of those different categories end up overlapping in those efforts, and that’s especially true in terms of social media and public relations. […].

Social Media 259

Social Media Media Small Business Strategy 259

Cision

SEPTEMBER 21, 2021

City A.M. print edition has returned; Hayley Richardson has started as Assistant Head of Features at The Sun; Chris Newlands appointed Head of News and Investigations at Money Saving Expert.

Print 313

Print Media Blogging 313

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. But how can we make the most from our investment in freelance consultants?

How To 315

How To Employee Training Interviews 315

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. However, given millions of new daily posts out there, it’s challenging to stay on top of this without a tool that can sort through it all and deliver actionable insights and recommendations in minutes.

Social Media 369

Social Media Media Enterprise Viral 369

Business Wire

SEPTEMBER 14, 2021

Crypto regulations , budget and infrastructure planning , and policy measures on Big Tech companies’ practices are some of the vital roles the U.S. government plays in our daily lives. It has become a critical external force that can affect the operations of any organization. As such, a symbiotic government relations strategy is essential in shaping an organization’s communications and public relations efforts.

Government 259

Government Policies Strategy Blogging 259

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ronn Torossian

SEPTEMBER 29, 2021

The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow. Additionally, according to reports, this industry has managed to generate billions of dollars. That’s why it’s not surprising that plenty of fintech companies are […].

Strategy 195

Strategy Marketing Report Industry 195

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Yeah, I know, it makes for captivating clickbait. These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that i

Writing 177

Writing Pitching Report Industry 177

Cision

SEPTEMBER 9, 2021

If you've recently lost your journalism job or are looking for a way to shift into freelancing, here's a quick-start guide to becoming a freelance writer.

Journalism 317

Journalism Blogging Media 317

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? Or is it simply one component of the broader picture? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And even in the business, many reduce the broader public relations function to one outcome – positive publicity, often known as earned media.

SEO 227

SEO Agency Reputation Policies 227

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Onclusive

SEPTEMBER 29, 2021

The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what messaging was driving action and helping to achieve the organization’s objectives over time. Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on th

Analysis 369

Analysis Case Study Study Internal 369

Business Wire

SEPTEMBER 29, 2021

For companies on a December 31 st fiscal year, the third quarter is the 'tell' as to the full-year results: there’s only one quarter left, and at the time of reporting you’re well into that period. With continued uncertainty around consumer spending, travel and return to in-person activity, along with a record high number of new issuers, valuations are volatile and investors are seeking clarity.

Report 195

Report Blogging Travel Consumer 195

Ronn Torossian

SEPTEMBER 27, 2021

Digital video cameras are now within the reach of many, and hence an advertising agency is not always needed to make an ad. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The films […]. The post User-generated content appeared first on.

Film 195

Film Advertising Advertising Video 195

Agility PR Solutions

SEPTEMBER 29, 2021

B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. It allows you to identify market segments that are likely to respond to your pitch. You can also use it to reach that segment more efficiently through the latest, most relevant information. B2B lead […].

B2B 191

B2B Pitching Marketing Company 191

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Cision

SEPTEMBER 23, 2021

To celebrate Hispanic Heritage Month, here are 10 of the top Hispanic news podcasts providing insights on politics, culture, business, and current events.

Blogging 288

Blogging Media 288

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

As PR professionals , we are meant to be experts in communication. We focus on choosing the right words, where to substitute more meaningful or original turns of phrase, and how to deliver messages that make an impact. Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally.

Internal 193

Internal International Meeting Policies 193

Onclusive

SEPTEMBER 14, 2021

I am excited to announce that today we have released several powerful new capabilities in the Onclusive platform. In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Awario

SEPTEMBER 27, 2021

What's social listening? How does it work? What are its benefits for businesses? Here's a comprehensive beginner-friendly guide to answer all of your social media monitoring-related questions.

Tools 183

Tools Social Media Media 183

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Ronn Torossian

SEPTEMBER 23, 2021

Over the years, despite new methods and new theories, the fundamentals of marketing itself have not changed. Whether the message is conveyed via a medium as old as a poster or as modern as a tweet, marketing remains an appeal on behalf of a business for someone to buy its products or services. However, advertising […]. The post Adopting New Brand Identities appeared first on.

Brand 195

Brand Branding Advertising Advertising 195

Agility PR Solutions

SEPTEMBER 7, 2021

Public relations has never been an easy job to handle. What’s worse, the internet and social media have made the role increasingly challenging in terms of getting the right story to the right people. In 2020 alone, PR executives got a taste of crisis management with the myriad of crisis communications challenges that rocked the industry. […]. The post 8 crucial issues faced by today’s public relations executives appeared first on Agility PR Solutions.

Publicity 181

Publicity Crisis Management Crisis Communications Crisis 181

Cision

SEPTEMBER 13, 2021

Key takeaways for PR pros from an analysis of 100,000 press releases.

Analysis 318

Analysis Blogging 318

PRSay

SEPTEMBER 2, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 184

Ethics Government Study Twitter 184

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences. Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy co

Measurement 356

Measurement SEO Web Social Media 356

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages.

Small Business 158

Small Business Publicity Social Media Web 158

Ronn Torossian

SEPTEMBER 20, 2021

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence. Even luxury shoppers these days are spending a lot more time online, and specifically on […].

Brand 195

Brand Branding Marketing Advertising 195