September, 2015

PR & Customer Success: 2 Sides Of The Same Coin


In PR, we like to draw comparisons. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. Whaaaat you may […]. PR Education CS customer success customer success education PR PR education PR tip public relations retention

Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

PR Expanded

A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. It’s no secret that to succeed in PR you need to be a “forever student”, always learning, always ahead of trends and constantly improving your craft.


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5 Ways to Transform Your Public Relations Team

Ronn Torossian

Hey manager! Stop complaining about your team. Start motivating them to become the people and the creative, productive force you need them to be. Nothing is more frustrating for a manager than a team that just can’t get it done. They come close, but you never seem to get a win … or you [.]. The post 5 Ways to Transform Your Public Relations Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog. 5WPR Business 5WPR CEO PR Firm Public Relations Ronn Torossian

10 Ways to Successfully Use Email & Social Autoresponders


Autoresponders. For many communications and marketing professionals, this word causes a visceral reaction. Autoresponders are often viewed as inauthentic, lazy or disingenuous. But here’s the catch: if implemented appropriately, email and social autoresponders can be an economical, effective means to scale your outreach. Differing from an email subscription or a social media post, autoresponders are automated messages that are triggered by a specific subscriber or follower action.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

They’re so Shiny!


So these Emmys are coming to live with us! Mike Erskine-Kellie has won a regional Emmy for the show we created and wrote called Scientastic. The show has won two, one for best special or program (youth) and another for its music (Mike wrote the lyrics). We couldn’t be happier and are so grateful to be working on a show that really tries to engage girls in science at around the age they give up on it. The science community has been super supportive.

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Bridging PR and Sales Through Storytelling


When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytelling

The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. ET, as our guest host and moderator, to lead a discussion on ethics and ethical conduct.

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Instagram Success Metrics for Social Influencer Campaigns


I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. It’s simple to follow friends and see what they’re up to. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos.

How to Prepare & Coach Executives Through Media Interviews


Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. However, interviews can tank and hurt the brand if your executives and spokespeople aren’t properly prepared.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Influencer Marketing


You are the hero of your own life. But every hero needs an even bigger hero to champion their cause now and then. Those bigger heroes are called influencers. They’re the people who are decision makers or who can sway large groups of people, or, at least, the people you need to reach. And there’s an art to engaging them. Influencers often include (but are not limited to): media. politicians. business leaders. community leaders.

Ted Underwood on Topic Modeling and PR

Flack's Revenge

I like to follow developments in unstructured data and text mining. Advances in these areas can mean big things for PR and social media marketing. The din is only growing in social media chatter and online content. Those with the best tools will be better equipped to glean insight and turn it into action. One area in the field that I feel has much potential is topic modeling.

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How’s Your Data Literacy? Take our quiz and find out!


POP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares. In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]. All About Tech Data Literacy Data Literacy Quiz PR PR data PR education PR Quiz PRTech public relations

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[Guest Post] The Umbrella Model of Public Relations: A New Way to Approach #PR

PR Expanded

A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Ummm…that’s pretty vague. What does it mean?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Business of News Entertainment

Ronn Torossian

Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central than the networks.” Yep, you likely have. And, with more Millennials entering the consumerist time of [.]. The post The Business of News Entertainment appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Five Best Practices to Automate or Outsource Your Social Media


For some people, the thought that you might outsource your social media is blasphemous. After all, social media is an extension of our personal and professional selves. But social media engagement of that type isn’t especially scalable, and there are a lot of instances where automation helps to bridge the gap between the resources that you need and the resources that you have.

Your Story Needs White Space


Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities. The same principle applies in film. I was a reader at an entertainment company.

Whole Foods cuts 1,500 jobs

PR Daily

You probably still have a friend or relative who refers to Whole Foods as “Whole Paycheck.”. That’s because the brand (rightfully) has a reputation for being unnecessarily costly. The brand is trying to change that perception, but the company is going to have to break a few cage-free eggs first. Namely, Whole Foods plans to cut 1,500 jobs over the next couple of months.

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Tapping The True Power Of Analyst Relations


Several weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […]. PR Education analyst relations analysts Nik Rouda PR PR education PR tip public relations

What Facebook Dislikes Could Mean for Data-Driven Marketers

Shift Communications

The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it). Despite CEO Mark Zuckerberg’s fervent wish that it not be used to turn Facebook into a troll haven of downvotes, there’s a good chance that some users will use it expressly for that purpose.

From Founder to Manager in 3 easy steps

Ronn Torossian

You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably not as good a manager as you are an entrepreneur. You do so much of [.]. The post From Founder to Manager in 3 easy steps appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Entrepreneur Media Relations Ronn Torossian 5WPR PR Agency Pubilc Relations

4 PR Myths Every Business Needs to Know Ain’t True


It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Don’t be a fool; know that the following are nothing but hot air. Myth #1: Journalists Will Write About Your Press Release Without Contacting You. If you’re fantasizing about waking up to find hundreds of media mentions without any journalist actually reaching out to you (and making you work for it!), you’ll be disappointed.

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Good Jobs are Good for Canada


John used to step over men asleep on the streets and hope he’d never lose his job as an IT executive. But he did and, 2000 resumes later, he still doesn’t have anything. He’s starting to doubt he ever will. He lives at 1/3 of the poverty rate and he doesn’t see that getting better anytime soon. As a child, Tanya fled Bosnia with her sister and parents, coming to Canada hoping for a better life. They found it but at a cost.

6 ways to ensure a journalist will love your pitch

PR Daily

This post originally appeared on PR Daily in September 2014. It’s been a few years since I left the newsroom, but in my time as a reporter I saw enough bad pitches in my email inbox to give me nightmares to this day. Now that I have joined the "dark side," as reporters like to call it, I want to share the six steps to not just writing the pitch of a reporter's dreams, but that can also cut through the clutter and get your clients in the news. Remember that you are a bull rider.

5 tips to power your PR using tech, tools & talent

The Resolution Blog

Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? And implement it in a way that sticks? Below are the top 5 tips from our latest guide to tech and tools for PR in 2015.

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Getting a READ on social media influencers

Shift Communications

Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Compounding our confusion about who is influential are endless lists of the Top 50 influencers in X or Top 25 influencers in Y, often chosen by arbitrary and opaque methods.

What will you post on Facebook or Twitter in 14 days’ time?

Stuart Bruce

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public relations, digital communications and social media including members of the CIPR and PRCA. I invited Antonia Bance, the TUC’s head of campaigns and communications to write a guest post explaining the implications so PR professionals can take action to lobby against the proposals.

5 Problems the Right Content Marketing Tools Can Solve


All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

Public Relations ROI

The Proactive Report

Online PR conversion engagement public relations ROI

10 tips to elevate your writing

PR Daily

Typos are great attention-getters. Internet trolls comment on them. Print readers circle them in red pen. Journalists remember them (then discard the pitches in which they appear). Right or wrong, readers hold professional writers to nearly impossible standards of accuracy and clarity. Spelling errors and grammatical mistakes steal the audience’s attention from an otherwise-compelling piece and undermine the integrity of the writer.

Jab, Jab, Left Hook: Media Interview Preparation Ronda Rousey Style


On receiving the Best Fighter ESPY (note the award was for best fighter, NOT best female fighter) and beating Floyd Mayweather in the process, undefeated UFC champion Ronda Rousey quipped, “I wonder how Mayweather feels being beat by a woman for once.”. It was a memorable sound bite, a reference to Mayweather’s long, disturbing history of domestic violence , and a fitting comment for a woman who almost single-handedly elevated the popularity of women’s fighting.

Identify trends to become a thought leader

Shift Communications

Thought leadership is a central principle in effective public relations. By becoming a thought leader, you can shepherd your industry’s overall direction in a collaborative PR environment , or take the lead in an innovative PR environment. What does it mean to be a thought leader, and how do you become one? Recall that our definition of thought leadership is simple: A thought leader’s thinking changes how everyone else leads.

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