Onclusive
SEPTEMBER 28, 2015
In PR, we like to draw comparisons. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. Whaaaat you may […].
Deirdre Breakenridge
SEPTEMBER 21, 2015
A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. According to the Public Relations Society of America (PRSA), the leading trade organization in our industry, “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
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Ronn Torossian
SEPTEMBER 21, 2015
Infotainment has become the new normal in media consumption. The consumer public has spoken, denouncing news purists and industry critics resoundingly, again and again. Stop me if you’ve heard this one, “More Millennials get their news from Comedy Central than the networks.” Yep, you likely have. And, with more Millennials entering the consumerist time of [.].
Cision
SEPTEMBER 30, 2015
Drive traffic. Improve engagement. Gain followers. These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. A new report from Cision and Social Business Engine, “ What’s Working in Social Media Marketing – Brand Stories From the Trenches ,” takes a look at how some of today’s biggest brands run their social media teams.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Flack's Revenge
SEPTEMBER 29, 2015
It seems hard to believe, but I wrote my PR Death Watch series , which chronicled the changing nature of the profession, seven years ago. One of the tactics that I questioned back then was the media tour: “With news cycles dwindling to zero, and media becoming more fractured and democratized, old school strategies like making the time to meet with journalists seem ever more quaint and slow.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
SEPTEMBER 24, 2015
Several weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […].
Deirdre Breakenridge
SEPTEMBER 14, 2015
A Guest Post By Corina Manea, PR & Social Media Strategist. Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. It’s no secret that to succeed in PR you need to be a “forever student”, always learning, always ahead of trends and constantly improving your craft.
Ronn Torossian
SEPTEMBER 17, 2015
Hey manager! Stop complaining about your team. Start motivating them to become the people and the creative, productive force you need them to be. Nothing is more frustrating for a manager than a team that just can’t get it done. They come close, but you never seem to get a win … or you [.]. The post 5 Ways to Transform Your Public Relations Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Cision
SEPTEMBER 30, 2015
While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Resolution Blog
SEPTEMBER 25, 2015
“We want a halloween idea to go out in October!” “We’d like to be considered as ownership contenders of Valentine’s Day!” “We want to send a home improvements idea out this Bank Holiday!” Sound familiar? News tends to be on a loop. There are always new angles to take but there isn’t always the opportunity to explore them. This is something that every PR professional will know.
ReimaginePR
SEPTEMBER 24, 2015
So these Emmys are coming to live with us! Mike Erskine-Kellie has won a regional Emmy for the show we created and wrote called Scientastic. The show has won two, one for best special or program (youth) and another for its music (Mike wrote the lyrics). We couldn’t be happier and are so grateful to be working on a show that really tries to engage girls in science at around the age they give up on it.
Onclusive
SEPTEMBER 17, 2015
When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […].
Deirdre Breakenridge
SEPTEMBER 8, 2015
PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett , APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
SEPTEMBER 8, 2015
You’ve finished the heavy lifting of founding the company and making it profitable. Now comes the even harder part of keeping it going and growing? How could management be tougher than building a business? For one thing, you’re probably not as good a manager as you are an entrepreneur. You do so much of [.]. The post From Founder to Manager in 3 easy steps appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Cision
SEPTEMBER 29, 2015
It seems like as soon as we get used to one change in social media, there’s already another one. And while it might seem easier to bury our heads in the sand, that’s not going to help us leverage social media as a marketing tool. Here are just a few of the latest noteworthy changes to social media. Want to strengthen your PR foundation to boost results?
The Resolution Blog
SEPTEMBER 24, 2015
“We want a halloween idea to go out in October!”, “We’d like to be considered as ownership contenders of Valentine’s Day!” “We want to send a home improvements idea out this Bank Holiday!” Sound familiar? News tends to be on a loop. There are always new angles to take but there isn’t always the opportunity to explore them.
Flack's Revenge
SEPTEMBER 24, 2015
I like to follow developments in unstructured data and text mining. Advances in these areas can mean big things for PR and social media marketing. The din is only growing in social media chatter and online content. Those with the best tools will be better equipped to glean insight and turn it into action. One area in the field that I feel has much potential is topic modeling.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Onclusive
SEPTEMBER 8, 2015
POP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares. In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […].
ReimaginePR
SEPTEMBER 19, 2015
Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities. The same principle applies in film. I was a reader at an entertainment company.
Polaris
SEPTEMBER 18, 2015
I like Instagram. The learning curve is a gentle incline for those of us over 40 and the younger set, including my 11-year old niece and her friends, are up-to-speed in a matter of minutes. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. It’s simple to follow friends and see what they’re up to. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos.
Cision
SEPTEMBER 29, 2015
If you aren’t already signed up for Help A Reporter Out (HARO), you’re missing a ton of opportunities to pitch top-notch journalists and reporters. Cision’s free service enables media professionals to collaborate with sources from around the globe. While the premise of HARO is simple, grabbing a reporter’s attention requires a bit more effort. How will you know what to include in your pitch when reporters request different information in their source requests?
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
The Resolution Blog
SEPTEMBER 8, 2015
It’s a myth that ostriches bury their heads in the sand when sensing danger or feeling threatened. Instead, they use their powerful assets to best effect: a kick that can kill a Lion or legs that can stride faster than 40mph. Even if they cannot run or kick they lay down with their grey-coloured neck flat on the ground to camouflage themselves (possibly where their legend comes from).
Rock the Status Quo
SEPTEMBER 16, 2015
PR Newswire’s Kate Goebbel ( @kate_city ) wrote a wonderful blog post several months ago, called How to Add Personality to Your Next Personnel Press Release. I found it fabulously inspiring! The idea stuck in my head. When a client asks us to write a new hire press release, it’s easy to dismiss its importance, churning out a cookie cutter release talking about their new role, their background and a quote that sounds like a million OTHER new hire quotes.
PR Matters
SEPTEMBER 9, 2015
I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below.
ReimaginePR
SEPTEMBER 5, 2015
Super excited to have worked on Good For Canada , a website presenting an alternative election platform put forth by Canadian Centre for Policy Alternatives.Loved the piece the Toronto Star wrote. And kinda chuffed that it includes this quote: University of Toronto professor David Hulchanski, who studies inequality in Canadian cities, said the website was clear, easy to use and gives voters “something to think about.”.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
The Proactive Report
SEPTEMBER 4, 2015
The News search websites are still at the top of the list. These are the Top 15 News sites for September 2015 (Source www.ebizmba.com). Yahoo News – Still holding on to the top spot with 175,000,000 visitor per month. Google News – Nipping at their heels with 150,000,000 visitor a month. Huffington Post – now a real contender with 11,000,000 visitors a month.
Cision
SEPTEMBER 28, 2015
In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.” Of course Stein has a vested interest in influencers (Laundry Service is a very innovative shop focused on social influence, working with high profile brands such as Beats, the Opra
The Resolution Blog
SEPTEMBER 3, 2015
Just as Batman would never be caught without his trusty utility belt, PR pros have always had a solid toolbox of clever kit to get the job done faster. But with tech moving quicker than ever and more tools cropping up everyday, how do we identify what works? And implement it in a way that sticks? Below are the top 5 tips from our latest guide to tech and tools for PR in 2015.
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