April, 2022

Frank Strong on the State of PR Tech

Flack's Revenge

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

Are Your Videos Landing in the “Relatable” or “Un-Relatable” Bucket?

Deirdre Breakenridge

Can you name a day, in the past couple of years, when you didn’t have to show up for a video meeting, you didn’t go to YouTube to watch a video, or check out video courses on a learning platform, such as LinkedIn Learning to increase your skills and knowledge? . .

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Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead.

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2021 IPO Highlights and What to Expect in 2022 | Business Wire Blog

Business Wire

Last year was exceptionally busy for the global IPO market, seeing more activity than any year in the last 20. According to Ernst & Young’s annual global IPO report , there were 2,388 IPO deals in 2021, representing a 64% increase year-over-year from 2020.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

The Follow-Up Pitch: PR Tips On Getting It Noticed

ImPRessions - Crenshaw Communications

As PR teams know, creating and distributing content is one thing; getting journalists to use it is another. The way we conduct media outreach is critical, especially with reporters often receiving hundreds of pitches and press releases each day.

More Trending

Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year

Agility PR Solutions

Despite its global hype, the metaverse—the 3D experience layer of the internet—is not yet actualized; it will be built out in stages over the next decade, according to new research from Forrester. Today, any extended-reality experience is inaccurately being touted as “the metaverse.”

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Pitch Around Elon Musk and Twitter

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING!

Fintech, Crypto, and PR

Ronn Torossian

Blockchain, the underlying technology behind cryptocurrencies, has become too big to ignore. The digital asset is now worth more than both Mastercard and Visa, and plenty of big and small brands have started adopting it, including America’s oldest bank, BNY Mellon, as well as retail day traders.

Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

When employees succeed in their careers, every piece of their organization falls in line behind them. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business.

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How media monitoring can calm a crisis

PR Daily

Follow the conversation to make sure your crisis messaging rises to the needs of the moment. Every day it seems like there’s a new local, national or international crisis.

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4 ways to leverage broadcast experts to position your brand

Agility PR Solutions

Broadcast experts can be media personalities or influencers. Tier one morning and afternoon shows turn to broadcast experts for their insights on topics ranging from the top tech products to the top toys for the season.

How to monitor your brand’s earned media in real time: Home Depot analysis


It’s no secret that the digital age has transformed the way we live, from how we consume information, to how we communicate with each other, to the way consumers and companies interact. These changes, while valuable, have also produced various challenges for brands and those who manage them. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Importance of Sports PR

Ronn Torossian

Sports PR helps promote teams, players, and organizations through different channels of communication. PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships.

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Video Strategy Plan

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people.

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A PR Spring Cleaning Checklist

ImPRessions - Crenshaw Communications

Finally after a long winter (at least here in New York), the change in weather means it’s time for PR professionals to refresh their plans and get re-organized.

Influencer marketing has a language problem. Let’s solve it together.

PR Daily

It’s time to retire terms which fail to reflect our industry’s values. Amplifying influencer-created content has always been an important part of the work we do in influencer marketing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 tips to step up your influencer marketing by unlocking everyday and micro influencers

Agility PR Solutions

When you search for “influencer marketing,” Google easily shows about 210,000,000 results in 0.55 seconds.

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Bad news for Earth Day: 4x less engagement than last year


A lot has changed since the first Earth Day celebration in 1970.

PR Campaign Essentials  

Ronn Torossian

PR is about building a positive and interesting narrative for a brand. A PR campaign is an effort to achieve a goal with the help of strategic messaging to a target audience. It includes a series of activities that have a specific objective and which are usually time-bound.

Brand 195

Must Have Kitchen Gadgets

PR for Anyone

I love to entertain but I’m busy so I’m always on the lookout for things to make life in the kitchen or entertaining easier. One of my favorite brands is OXO. They have it figured out when it comes to making food prep easy.

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Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re they’re work.

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How to help your executives become thought leaders on LinkedIn

PR Daily

If you start by knowing your audience and knowing your leader, you can build an online platform that demands attention. Executive communications is often thought of as existing in the realm of internal communications.

4 ways to impact a business’s ROI with public relations

Agility PR Solutions

When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’. Compared to advertising campaigns, the effectiveness of a PR campaign isn’t as straightforward to measure.

How comms teams can stay ahead with prediction: Home Depot analysis


In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Top Instagram Challenges for Companies

Ronn Torossian

It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. That’s especially true for Instagram, which is a platform that has drastically changed since it first became popular with consumers.

What to Pitch the Media in Spring

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy Spring!!! Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas.

Imposter syndrome and public relations

Stephen Waddington

The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions.