August, 2019

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

Why Earned Media Is Still Relevant In PR

ImPRessions - Crenshaw Communications

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings.

Media 209

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A lesson in PR ethics, courtesy of ‘The Great Hack’

PR Daily

The Netflix documentary explores the depth of the Cambridge Analytica scandal and its long-term repercussions. The author extracts key takeaways for industry professionals. .

Ethics 168

Three PR Trends to Adopt for Better News Release Results

Business Wire

In 2019, there are more ways than ever to connect with customers. But which ones really work? public relations measurement & analytics

Trends 299

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

Brand 287

More Trending

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry.

PR crisis? Here are dozens of tactics for limiting negative coverage

PR Daily

For clients and practitioners alike, a reputational firestorm can seem interminable. Here’s how to handle voracious journalists while maintaining your integrity. In a crisis, the flood of adverse coverage can seem endless. How, then, can PR reps minimize the flow of negative stories?

Crisis 171

How Today's Leading Biotech PR Teams are Turning Innovation into Headlines

Business Wire

Today’s biotech firms are creating some of the most complex and interesting news in the market. Promoting that news, however, comes with a series of unique challenges very few other industries face. investor relations public relations media relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Launch a Successful Podcast

Ronn Torossian

So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week.

How To 244

Marketing Communications

Onclusive

(Credibility + Impact) versus (Reach + Frequency).

Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company.

“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why PR and publicity should be considered separately

PR Daily

Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions.

Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

Meltwater - PR

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing. After all, seeing what consumers might… Read More >>>. Enterprise Executives Marketing PR & Comms

Expanding beyond your niche audience

Ronn Torossian

Building up a niche audience is often the key to success for many brands. Even so, sometimes it becomes important to expand your brand beyond its initial niche. Introducing your brand to a more global audience carries the obvious benefit of expanding your business and reaching new customers.

Brand 212

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content.

The Do’s and Don’ts Of Handling A PR Crisis

Flack's Revenge

This post is by David H. Lasker, Founder and CEO of News Exposure. . Your company’s hard-won reputation is an immeasurable asset. Start with the fact that your bottom line is built on customer trust.

Crisis 156

Don’t Hang Up! PR Phone Pitching Isn’t Dead

ImPRessions - Crenshaw Communications

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more. What are your goals for social media in the coming year? .

Course 171

These were the top publishers on Facebook in July 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip. Digital Journalism Facebook Publishers Publisher Rankings Publisher Social Media Engagement

 How Digital Marketers Can Unplug in a Plugged-In World

Ronn Torossian

Listen, we get it. We live in an age heavily, perhaps even slightly unhealthily, reliant on technology.

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content.

Film 156

Social media is having a bigger impact on bottom lines

Agility PR Solutions

Nearly 45 percent of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel.

Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. But in the competitive world of startups, the go-to-market formula can change, and timing is key.

Agency 190

How a sushi fan drew 47K Instagram followers as a micro-influencer

PR Daily

Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following. My sushi addiction turned me into a micro-influencer.

3 Steps for Preparing Executives for Media Interviews

Meltwater - PR

Let’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can be nerve wracking to stand in… Read More >>>.

What to Do When a Marketing Plan Backfires

Ronn Torossian

It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing.

How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Recently Steph Bridgeman from Experienced Media Analysts, talked us through how to find the engagement rate for different social channels.

Where do teens get their news? The answer may not be good news for traditional media

Agility PR Solutions

The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making adjustments in the digital age.

Trends 141

How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Teams juggle many client accounts, with each having its own needs and expectations.

Agency 162