August, 2018

The 2 major differences that separate PR and marketing: Skills and tools

Muck Rack

The 2 major differences that separate PR and marketing: Skills and tools

Tools 262

What Keeps PR People Up At Night

ImPRessions - Crenshaw Communications

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights.

B2B 188

When Passion Meets Ethics

PRSay

“Passion is when you’re willing to quit your job over something in which you believe.”. I’m not sure who to originally said this, but, regardless, these words have long resonated with me, and it’s something I once remembered at a very specific crossroads in my life.

Ethics 142

9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

How To 333

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 common search engine marketing mistakes—and how to avoid them

PR Daily

Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign.

More Trending

The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

PR Expanded

Join us on Thursday, September 20th at 12:00 p.m. ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching.

The social media news desk: The big earned media opportunity your PR is missing

Axia PR

Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age.

Finding the Right Time to Send a Pitch

PRSay

The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy.

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Writing a press release isn't rocket science -- but when you don't do it on a regular basis, it can be a bit challenging. But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier.

Tools 196

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 tips to help communicators ace television interviews

PR Daily

Though you might be comfortable speaking about your company in person, it’s another story to feel confident in a television studio trying to convey your message. Do you look directly into the camera? How much room will you have for props? Are you prepared for unexpected questions?

Twitter Re-commits to Fighting “Toxic” Content

Ronn Torossian

As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted.

What happens when we look at content marketing through a PR lens

PR Warrior

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.

3 Challenges Every Entry Level PR Pro Faces

Shift Communications

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression.

Agency 192

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector.

Trends 187

You Can’t Freeze Time, But You Can Manage It

Solo PR Pro

By Daria Steigman, Steigman Communications. Last week, I tried to freeze time. Spoiler alert: It did not work. However, this post from Solo PR Pro Premium member, Daria Steigman has timeless (ha, ha, get it) advice on managing time. The post was originally published on International Association of Business Communicators (IABC). It has been lightly updated.

System 185

7 Aretha Franklin quotations to inspire PR pros

PR Daily

Many are mourning the loss of a unique voice in the music industry known as the queen of soul. Aretha Franklin died on Thursday after battling pancreatic cancer. She was 76.

4 Vital Steps to PR Success

Ronn Torossian

Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message.

Content Curation’s Last stand?

Flack's Revenge

Quora recently sent me an email asking about my favorite content curation examples. Image from Pixabay. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s not that I’m out of touch.

Marketing Science for PR & Communications

AirPR

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO.

Think Before You Share Content

The Proactive Report

Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire.

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical.

Media 169

3 myths about clients that PR pros should ignore

PR Daily

Client service is one of the best and the most challenging. parts of what communicators do. Whether you work as a freelancer, solo, in an agency or in-house—and regardless of whether your “client” is your leadership team, board or both—it isn’t easy.

“Push” or “Pushy” — Here’s How to Get the Most out of Your Brand’s Digital Notices

Ronn Torossian

We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action.

Brand 238

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

B2B PR Sense

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight.

Survey 163

Once Upon a Time …: The Art of Storytelling

Waxing UnLyrical

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more.

PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

If your company has hired an outside PR firm for the first time, you may have gone through an exhaustive search , conducted several meetings, and even done some negotiating before making a decision. So it’s usually a good feeling to finally sign the agency agreement. But what happens then?

Agency 169

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. Visitors. This is the first section you’ll see in your analytics dashboard.

Consumer PR Crises That Spun Out of Control

Ronn Torossian

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. Cartoon Creates Bomb Scare.

Is it time to Rethink our Faustian Bargain with “Free”?

Flack's Revenge

There is legislation brewing in Europe that could upend digital media. They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize.

How a customer service background can help you in PR

Muck Rack

How a customer service background can help you in PR

3 Types of Information Journalists Want You to Pitch Them

PRSay

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Though this statement may be accurate, they’re also looking at it the wrong way. It’s true that old system of beats has been dissolving steadily for years now.