Ronn Torossian

JANUARY 16, 2020

As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help. Nike Scrambles to Save Face For decades now, a large focus of Nike’s […]. The post Biggest PR Scandals in 2019 appeared first on.

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Crisis Brand Branding Agency 300

Cision

JANUARY 16, 2020

Aim to set small writing habits in 2020 and see big results.

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Writing Blogging Media 284

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond.

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Retail Automotive Conference Data 156

Cision

JANUARY 16, 2020

Fay Schlesinger is appointed Head of National News at The Guardian, YOU Magazine appoints Joanna Bridger as Features Director and The Telegraph hires a new Personal Finance Reporter.

Media 120

Media Report Blogging 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JANUARY 16, 2020

As winter rages on in the North East, the New York Times Travel show gives attendees a glimpse at an escape, hopefully to somewhere warm like the Caribbean. While you’re wondering how you’ll spend your vacation days, here are some suggestions on getting away responsibly while keeping the environment in mind. Ecotourism in the Caribbean. Destinations promote ecotourism to ensure social and economic prosperity in a way that does not damage the environment.

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Airlines Hotels Tourism Energy 133

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Today, PR requires listening to constituencies, analyzing, and interpreting their views and behaviors. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch.

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Trends Communications Big Data B2C 120

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it.

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YouTube SEO How To Video 127

Cision

JANUARY 16, 2020

Will Englund gets promoted at The Washington Post, Ethan Millman joins Rolling Stone, and much more.

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Report Media Blogging 120

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Doing so can positively influence search rankings and help move your brand higher on search results. Share Tweet Share. 1.

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SEO Strategy Engineering Mobile 80

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JANUARY 16, 2020

Just days into the new year, consumers are already planning how they’ll shop in 2020. And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing, holding or demoing a product in-person makes them more inclined to actually purchase […].

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Consumer Trends Marketing Publicity 78

Konnect Agency

JANUARY 16, 2020

Let’s start with a fact: It’s hard to get back into your groove after a long holiday break. And it’s especially hard to go back to the office for what feels like the longest month ever (looking at you, January…). We have a running joke here at Konnect Agency that this month always feels like it’s at least a year long. As if to add insult to injury, the cold weather here in Denver makes it especially difficult to resist the temptation of snuggling up by a fire with a

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Exercises Meeting Agency Report 83

Agility PR Solutions

JANUARY 16, 2020

Regardless of the industry you’re in, trust is the most valuable commodity of all. As a general rule, today’s consumers won’t work with a business they don’t trust. The good news is that trust isn’t as difficult to gain as you might expect—it starts with your website. If someone doesn’t trust a brand, they won’t […]. The post 3 proven ways to convey trust on your website appeared first on Agility PR Solutions.

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Consumer Industry Brand Branding 74

Muck Rack

JANUARY 16, 2020

How Penguin Random House uses Muck Rack to achieve their PR goals

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

HMA Public Relations

JANUARY 16, 2020

Twitter has recently announced they are testing several new features aimed at increasing engagement. Check out what to expect! The post Conversations: The bloodline of Twitter appeared first on HMA Public Relations.

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Twitter Publicity Social Media Media 41

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020.

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Reputation Privacy Banking Ethics 180

NewsWhip

JANUARY 16, 2020

Last year, over 147 million articles were published on the web and generated a combined 32 billion engagements. So what made waves across social? 2019 was a mixed bag according to the most engaged stories, but out of all news published in 2019, there were a few that reached stand out numbers and framed the narrative for the entire year. More than that, 2019 was a lesson in the power of local news to bring issues to a national audience.

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Web Local Journalism Storytelling 103