Wed.Mar 15, 2023

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PR Tips To Give Your Bylined Article A Point Of View

ImPRessions - Crenshaw Communications

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder!

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Want to make your client famous? Start with trust.

PR Daily

Trust is an underrated tool in a PR pro’s toolkit. Barbara Nonas is a strategic communications & PR consultant. She was previously head of communications at Digitas. It’s an undeniable fact: Trust isn’t easy to come by today.

Meeting 152
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Both online and offline conversations drive brand success: Here are the leaders in each category

Agility PR Solutions

How comprehensive is your brand’s “talkability”? If your focus is overly digital—as many brands now embrace in the post-pandemic age—you may be missing the opportunity to engage an entire sector of conversation starters.

Analytics 148
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Messaging the SVB failure, salty ‘Wednesday’ comments and more

PR Daily

Plus: All AI news all the time. The failure of Silicon Valley Bank sent the U.S. government scrambling to stop more runs and collapses. But outside the complex financial policy decisions, the Biden administration has also found itself making complex, difficult PR decisions.

Banking 133
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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How Silicon Valley Bank’s failure may have been ignited by botched PR

Agility PR Solutions

As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence.

Banking 97

More Trending

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Pitches That Placed: How to Pitch Surveys to Fast Company

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report. Pitch Tips

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From Intern to Account Exec: 5 tips to grow your career in PR

Agility PR Solutions

It seems like not too long ago that I started my journey in public relations as an intern for a digital marketing agency in Orange County. Now, almost three years later, I am an Account Executive at a different agency, in a different location, running my own client accounts.

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Book Review: PR Technology, Data and Insights

Stephen Waddington

A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. Is the public relations industry good at proving its value? Apparently not, as “fewer than 10 per cent of public relations programmes can quantify a return on investment.”

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5 signs that your marketing plan is screaming for SEO—and actions to take

Agility PR Solutions

Companies try to grow and succeed with different approaches and techniques, even as they face different factors in a competitive market, for which companies must try to find a solution for almost everything. In this case, it is important to have a detailed plan.

SEO 88
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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2023 Philosopher Madness: Rounds 1 and 2

Ethical Voices

This week is one of my favorite weeks of the year. Agonizing over the brackets, the thrill of watching the games. There is nothing like it. So I decided to try to bring that same competition and engagement to ethics! While many people think of college basketball and the rivalries (What time is it?),

Ethics 78
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Where Have Our Ethics Gone?

HMA Public Relations

One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.

Ethics 78
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Tesla, Ford, and Toyota EVs are generating the most public interest in 2023

NewsWhip

The 20s are without doubt the decade of electric vehicles going mainstream. Different brands are at different stages of their electric vehicle journey, but the fact of the matter is that, globally, automobile companies are doing everything they can to break into this space.

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The AI Gold Rush: Understanding & Unlocking the Potential of Generative AI for Business Growth

Stern + Associates

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Ethics 96
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Recent PR Campaigns That Have Successfully Implemented Video Content

Prohibition

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case.

Video 62
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How to improve your company’s SEO and online reputation with Yahoo Local

Axia PR

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings.

Local 62
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Keeping Social Media Content Fresh

5W PR

Social media has become a critical tool for brands to engage with their audiences and build their customer base. However, it can be challenging to keep content fresh and engaging when a company isn’t actively updating or releasing products.

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Journalist Spotlight | Interview with Senior Producer for ABC's Pacific Local Journalism Network Nick Sas

Medianet Australia

Media Spotlights

Local 59
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Socially Mobile reports on graduate career progression

Stephen Waddington

25% of graduates report promotion or new job opportunity and 75% report a positive impact on their career.

Mobile 78
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Your personal AI assistant in PR technology

Presspage

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. We are excited about the language capabilities of the current generation of AI.

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Human or Bot? Reflections on Generative AI

Institute for Public Relations

This blog is provided by the IPR Digital Media Research Center It’s always fascinating to watch a technology hit a tipping point and explode into public consciousness. We saw it with social media. We saw it with smartphones. And now we’re seeing it with generative AI.

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A PR Agency’s take on Trade Show Trends

Konnect Agency

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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The State of Journalism 2023

Institute for Public Relations

This summary is provided by IPR based on the original study by Muck Rack Muck Rack analyzed the state of journalism in 2023. A survey of 2,226 journalists based in the U.S., Asia, Africa, and Europe was conducted from Jan. 4 – Feb. 6, 2023.

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Ticket to Space

Maxim Behar

How much is a ticket to space now? There is no answer to this question. And there can't be. But more and more often I hear people around me wanting to escape to. Space.

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Pioneer Zelda Popkin (1898-1983)

Institute for Public Relations

IPR is featuring some of the many female pioneers who have had an impact on the field of public relations in celebration of Women’s History Month. Zelda Popkin, an early 20th century female public relations pioneer, was as unconventional as she was gifted.

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On account payment wasn’t exercising an adjudicator’s lien

Practical Law Construction

Earlier this year I wrote about the judgment in Nicholas James Care Homes Ltd v Liberty Homes (Kent) Ltd , where O’Farrell J continued an interim freezing injunction that had been granted a month or so earlier.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.