Onclusive

AUGUST 17, 2021

An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last year and the number of media workers killed rose by a third compared to 2019”. “When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Ec

Marketing 370

Marketing Newspapers Government Financial 370

PR for Anyone

AUGUST 17, 2021

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon.

Trends 246

Trends Television Exercises Pitching 246

Agility PR Solutions

AUGUST 17, 2021

When people search for products/services relevant to your niche, you want to be among the top results so as to attract more clicks. After all, clicks are a key differentiator between a failing business and a thriving one. And guess what? You can drive clicks (and a lot more) by integrating digital public relations and […]. The post 4 ways to combine digital PR and SEO for better marketing results appeared first on Agility PR Solutions.

SEO 170

SEO Digital PR Marketing Publicity 170

Awario

AUGUST 17, 2021

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success. And it goes without saying that the products of these companies are truly great products.

Examples 163

Examples Company Marketing Engineering 163

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 17, 2021

It’s a transitional time for brand marketing as trust issues, digital reliance and transactional communications continue to warp the communications landscape. This new research from cross-device digital identity resolution firm Tapad evaluates the current state of customer data-driven marketing, and explores how marketers can use identity solutions to deliver privacy safe and engaging experiences in […].

Strategy 148

Strategy Privacy Data Communications 148

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Below are some of the findings that stood out for me. 1.

Creativity 95

Creativity Study Ethics Publicity 95

Practical Law Construction

AUGUST 17, 2021

Beyond the Scottish courts’ adjudication enforcement procedure , I’m not particularly familiar with the processes they follow. Therefore, I was interested to see the judgment in Graeme W Cheyne (Builders) Ltd v Michael Duthie Wilson , which involved the Sheriff Appeal Court (SAC) reviewing a sheriff’s decision to enforce an adjudicator’s decision.

Construction 105

Construction Exercises Industry 105

Solo PR Pro

AUGUST 17, 2021

We are all storytellers. Story strategist and fellow solo PR pro Lisa Gerber understands the power of a great story. As the owner of Big Leap Creative , she works with purpose-driven leaders who want to make the world a better place, helping them to articulate their ideas and get others on board. When she’s not pushing her clients to make change happen through effective storytelling, Lisa also hosts the podcast Breaking Trail , an exploration of outdoor adventure as a metaphor for life.

Storytelling 105

Storytelling Nonprofit Exercises Data 105

Agility PR Solutions

AUGUST 17, 2021

With blockchain taking the world by storm, one transaction at a time, companies regardless of industry are lining up to leverage the technology to their advantage. Gone are the days when blockchain was a technology just for techies and companies that can decode complex jargon. The case is not any different in the Media & […]. The post Ultimate checklist for PR agencies to legally utilize blockchain and Defi in 2021 appeared first on Agility PR Solutions.

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Agency Technology Industry Company 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

AUGUST 17, 2021

Standing out on LinkedIn requires good content that keeps followers engaged. In today's post, Justin Liggin shares how to elevate your LinkedIn presence and get results.

LinkedIn 91

LinkedIn How To Social Media Media 91

Prohibition

AUGUST 17, 2021

Holiday season may have been well and truly upon us, but the PPR team showed no signs of slowing down. Here’s a little round up of what we got up to in July: We lined up a record number of new starters in a month: We had five brand new team members come and join the ever-growing PPR team, who will all be starting working with us over the next few weeks.

Energy 62

Energy B2B Social Media Corporate 62

PReview: A Blog by NewsVoir

AUGUST 17, 2021

Try some of these hacks to boost your results, traditional PR techniques seem not working anymore These exciting times of social and digital adoption have ensured that businesses should embrace new tools, techniques or business strategies to remain relevant and ahead of the curve. Public Relations and Communications domain is no different. In fact, given […].

Tools 66

Tools Blogging Strategy Marketing 66

Communications Conversations

AUGUST 17, 2021

Last week I had, in my estimation, the perfect coffee meet-up with a new friend: Abby Reimer. In a typical year (this hasn’t been one), I usually have 80-100 coffee meet-ups, so I see my fair share of approaches. Abby nailed almost every facet of the coffee meet-up. And since many of us are just getting back into the swing of meeting other humans for coffee in person again, I thought this would be a good time to share some useful tips–and talk about what Abby did so well. #1: THE ASK

Meeting 60

Meeting Course Tools LinkedIn 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

The Hoffman Agency

AUGUST 17, 2021

By Cierra Nguyen, Intern. After spending three years at community college and two and a half years at San Jose State University, I graduated in the middle of a global pandemic. My journey has not been easy, and post-grad life did not make it any easier. Before I continue, let me formally introduce myself: my name is Cierra, and I graduated from San Jose State University in December of 2020.

Internal 36

Internal International Interviews Agency 36

Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Looking ahead at how content marketing will continue for the foreseeable future it looks like video marketing will be at the forefront of content marketing.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62