Buzzstream

APRIL 10, 2019

There are potentially limitless outreach prospects in the world with the right pitch and angle, so how do you know when you’ve got enough in your list? Look for opportunities to embed downloadable content, insert strategic (not too annoying) pop ups, or guide through the content itself to a conversion.

How To 125

How To Data Community Groups 125

PR 20/20

JULY 11, 2017

Publishing blog posts that introduce the topic like a deep dive into a specific detail in the ebook, or outlining the key points with calls to actions (CTAs) to download the full content. Placing CTAs across your website that encourage visitors to download. Creating repurposed content from the larger asset. Paid Audiences.

eBook 43

eBook How To Pinterest Examples 43

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

Here are my go-to tools for blogger outreach and some tips on how to use them effectively. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch. Or, you can filter by author if you want to identify specific content by an author to reference in your pitch. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. Download the report! Multimedia press releases : Press releases that include multimedia elements such as images, videos, and infographics are becoming more popular. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

Download the report! Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

SEPTEMBER 14, 2019

The survey found, “78% of journalists like when PR pros follow them on social media” and 71% “track how many times your stories are shared on social media.” . The best pitches are short emails in the morning. 93% of reporters prefer 1:1 email pitches, although 19% said mass emails and newswires are okay. Exclusives matter. “76%

Survey 77

Survey Media Relations Report Media 77

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Pitch target media (and / or influencers). To amplify your message even further, pitch a media contact on a story angle or offer to contribute an original piece—both teasing the subject matter of your new report.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Download the 2018 Global State of the Media Report.

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

SEPTEMBER 27, 2016

Infographics or images with quotes relevant to the show. You never know when you’ll stumble upon a journalist asking for a live pitch idea via Twitter! Get more tips that will help you build a strong, relatable presence on social media by downloading Engage in Social Conversations Around Your Brand. City and convention scenery.

Social Media 40

Social Media Trade Shows How To Media 40

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

How To 48

How To Media Print Real Estate 48

Beyond PR

JUNE 2, 2017

The Inside Story on How to Spy on Competitors (& Innovators). Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Cool infographics. Information is everywhere. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Your CTA for these releases will likely get them to download or sign up for the full report. Click here to download the full PDF version of our anatomy of a press release. The full report is available for [download/purchase] at [website/landing page].

Examples 62

Examples Product Launch Data Report 62

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

PR 20/20

OCTOBER 31, 2017

Download your own Performance Pack here. You can download the template here. Book a hackathon with PR 20/20, or learn how to host your own hackathon. As an immediate next step, review your data, assess your potential to incorporate NLG, as well as how it would impact the daily function of your team. Marketing scorecard.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? SEO Outreach & PR Pitching. Now that the current state of SEO values quality, relevant content created to help web searchers — whether that’s where to find the best deal on a new car, how to learn a new skill, find a doctor, etc.

Engineering 45

Engineering SEO Google Web 45

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

APRIL 4, 2017

Subscribers are more likely to convert , but if your content is heavy on pitch and light on value, no one is going to subscribe. How to Generate Media Referenceable B2B Customers with a Blog. How do attribute those actions? If you enjoyed this post, you might also like: How to Get the B2B Marketing Persona Right [UML].

B2B 63

B2B Study Marketing Survey 63

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch. Be simple, be clear.

Web 40

Web Pitching Local Report 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Brian recognized that 3M’s customers were looking for how to solve everyday problems they faced at home. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Buzzstream

AUGUST 13, 2018

How to use Domain Authority to score sites: Install the MozBar. How to use Domain Rating to score sites (this is going to look real familiar…): Install the SEO Toolbar from Ahrefs. However, assuming you know how to use the scores, it’s pretty easy to view them on any given page.

Google 118

Google Measurement Advertising Advertising 118

Journalistics

APRIL 5, 2016

How can you make your content more useful or appealing to a multimedia journalist? Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

How can you make your content more useful or appealing to a multimedia journalist? Do you have attractive, generic infographics to accompany your story that would work for the publishing environments the journalist is producing content for? These are now factors you should consider before pitching a journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

The Proactive Report

JANUARY 30, 2015

So we need to learn to produce visual content, track content success and report how our actions have contributed to reaching the organization’s goals. Pitching reporters is not the same as it was 10 or even 5 years ago. You can download the full infographic of the 15 skills here. However, there are changes here too.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100