5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. An attachment of a word document will not be opened by the media. Be Factual and Clear.

Engineering 128

Engineering Writing Social Media Tools 128

Sword and the Script

MAY 12, 2020

Other considerations: Writers at smaller publications often go on to write for large ones later; Small sites tend to be stepping stones to bigger ones; Any link on the web can go viral at any given moment; and Not responding doesn’t mean something won’t be written – you just lose your chance to shape it. Stick to busienss etiquette.

Company 100

Company Survey Pitching Report 100

David PR Group

MARCH 9, 2017

Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. I spoke with a gentleman who had a well-documented public meltdown that went viral. They are the most difficult to manage. Being old school is not an excuse.

How To 40

How To Reputation Viral Airlines 40

PR Fuel

OCTOBER 7, 2020

A press release (sometimes referred to as a news release) is a document that shares newsworthy information about something your company has done. For example, if there’s a viral story circulating Twitter, tying your press release to it can be a great way to get traction. What is a Press Release? Exclusive Research or Data.

Writing 40

Writing How To Viral Pitching 40

Sword and the Script

FEBRUARY 7, 2017

For example, I’ve seen posts cranked out in an hour go unexpectedly viral. Document these errors, learn from them and keep driving forward. There are many factors involved such as the complexity of the topic and the experience of the writer. Corporate blogging is a long game and you will make mistakes in the process.

B2B 60

B2B Blogging Data Survey 60

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Sword and the Script

JULY 4, 2023

The Declaration of Independence might not have happened without a pamphlet written by Thomas Paine, which went viral and gave colonists a new identity The Fourth of July marks the day the United States declared independence from the British Monarchy in 1776. Fifty-six representatives from 13 former colonies signed their names to the document.

Viral 105

Viral Storytelling B2B Study 105

Flatiron Communications

JANUARY 27, 2015

charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R. Your skepticism is warranted.” ” Of course, the insinuation that Gov.

Media 28

Media Insurance Insurance Journalism 28

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. It is vital for all these plans to work together, as it has the potential to cause confusion if one document says one thing, and then another says something completely different.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Bad Pitch Blog

APRIL 22, 2009

Viral-it-out! Remember that reading an email is harder than reading a printed document and a long email can be very discouraging to read. Several of us at RLM were talking about how important it is to be email centric. So we made up some rules. Pass along. Be concise and to the point. Do not make an email longer than it needs to be.

Viral 40

Viral Print Communications 40

MaccaPR

SEPTEMBER 13, 2016

The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. But he did, oh how he did.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

Corporate 48

Corporate Examples Storytelling Brand 48

Flack's Revenge

JULY 12, 2017

It’s been documented that emotion-rich posts and content are the ones that are most shared. Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. That’s right, fear, or more generally, emotions, can steal your thunder and customer’s attention.

Social Media 120

Social Media How To Media Viral 120

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A Contently study found that 98 percent of senior marketers believe that having and following a content strategy is crucial, but only 55 percent actually have a documented strategy.

Leadership 93

Leadership Brand Branding How To 93

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches.

Twitter 105

Twitter Marketing Social Media Viral 105

MaccaPR

NOVEMBER 30, 2017

We invite people to use their own cameras to document what they’re doing and how it connects with our client’s brand, which they then post and share with thousands of friends.”. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Buzzstream

SEPTEMBER 30, 2021

Now, there’s nothing viral about those numbers but we know that the quality of the sites will have a positive impact on important search metrics. This evergreen campaign secured 44 pieces of coverage including 18 followed links from highly relevant and quality publications such as Yahoo! And House Beautiful.

Digital PR 71

Digital PR How To Reddit Engineering 71

David PR Group

JULY 28, 2015

At that moment, if a customer were to try to sneak off with a pastry, steal someone’s wallet or go on an epic rant about the price of an extra scoop of guacamole, there were dozens of people at the ready to document it. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era.

Reputation 40

Reputation Viral Privacy Retail 40

Prohibition

DECEMBER 17, 2021

A crisis communication plan is a strategic document that helps organisations prepare for and respond to risks. This document is designed in order to help the organisation deal with sudden and potentially damaging incidents that could have implications for its business operations, reputation or stakeholders. Domino’s Viral Staff Video.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

JULY 26, 2018

Your content is not likely to go viral, so you need to put in the legwork to get it noticed. Have a documented content strategy and show how you will measure against it. Utilizing the PESO model , you can effectively promote a piece of content through the right channels, to the right people, at the right time.

How To 66

How To SEO Content Marketing Data 66

Buzzstream

MAY 19, 2022

There are already a few excellent posts about emotion in viral content, like this one from Fractl , so I’m not going to rehash all of it. On the brainstorming document, add a column explaining the emotion you are trying to elicit with your content. Using emotions to drive engagement is nothing new, but it can be tough to ideate.

Survey 90

Survey How To Reddit Pitching 90

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. Perhaps Proctor & Gamble, maker of Tide, could have anticipated the candy-like appeal its colorful, round detergent balls would have to consumers.

Chemicals 50

Chemicals Viral Consumer Study 50

Flatiron Communications

JULY 25, 2014

It [official social media feeds] helps us get to original documents. We also can predict which videos are about to go viral. There are a lot of official agencies and gov’t bodies that have pretty fast social media accounts. The State Department is one. It helps us do our jobs. Nolan Feeney, Time.

Airlines 37

Airlines Journalism Twitter Social Media 37

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Ashton discusses the U-curve of happiness, a well-documented phenomenon that reveals an upswing in happiness towards the end of life. The U-Curve of Happiness Happiness can come in many forms throughout the various stages of life.

Technology 130

Technology Study Social Media Resources 130

PRSay

FEBRUARY 12, 2021

But that revelation might “hit social media and spread virally,” which is bad for the entire team. If you see unethical behavior from someone in a higher position, “Document everything in the most discreet manner possible,” he said. “Sooner or later, deceptive behavior does get found out,” he said.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. When first documenting a strategy, your initial goals are more like educated guesses. They created a document full of key “watch-outs” and best practices that the content creators could reference regardless of the subject matter, thus making life easier on the person reviewing.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

JUNE 12, 2018

A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. My advice to businesses, in general, is to focus on building consistent marketing processes and programs before trying to get fancy or go “viral.” The edits were eccentric.

Creativity 60

Creativity Infographics B2B Corporate 60

Scott Public Relations

NOVEMBER 10, 2022

Example: “You’ll see my tax reports as soon as this audit is over,” followed by the headlines of multiple lawsuits files to hide the tax reports and the business documents. That’s the kind of communication that goes viral. Call people on their double standards – hard. Get some attitude and some sass. Here we go again.

How To 52

How To Insurance Insurance Ethics 52

MaccaPR

SEPTEMBER 14, 2015

Yet, few have asked the more urgent question that faces all brands in this era when smartphones guarantee that a spokes-celebrity’s scandals will be documented for viral eternity: Why wait to act until a brand’s spokesperson is arrested, convicted and imprisoned, his perp walk (and your brand’s collapse) documented across the America?

Brand 48

Brand Branding Crisis Social Media 48

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Pitches can make or break a PR campaign. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day. Keep it in the body copy.

Pitching 164

Pitching Writing Digital PR How To 164

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. The modern newspaper as a mass-produced, mass appeal printed document began in 1605 in Antwerp (then part of the Holy Roman Empire and now in modern Belgium). It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52