Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A Contently study found that 98 percent of senior marketers believe that having and following a content strategy is crucial, but only 55 percent actually have a documented strategy.

Leadership 111

Leadership Brand Branding How To 111

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches.

Twitter 105

Twitter Marketing Social Media Viral 105

MaccaPR

NOVEMBER 30, 2017

The sheer timing was remarkable, with the 4-foot-high statue arriving the night before International Women’s Day – not to mention the exquisite symbolic co-opting of the "Charging Bull," which Fortune called “a testosterone-charged symbol of Wall Street bravado.”. So, is that enough ROI for an experiential campaign to satisfy your CMO?

Marketing 76

Marketing Consumer Measurement Viral 76

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Personnel in charge of security.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

MAY 19, 2022

Or it can come from internal data. There are already a few excellent posts about emotion in viral content, like this one from Fractl , so I’m not going to rehash all of it. On the brainstorming document, add a column explaining the emotion you are trying to elicit with your content.

Survey 90

Survey How To Reddit Pitching 90

Mindful Marketing

NOVEMBER 30, 2018

However, it’s hard to imagine anyone predicting the viral rise of the ill-advised Tide Pod Challenge in which young people put pods in their mouths, sometimes ingesting them. Perhaps Proctor & Gamble, maker of Tide, could have anticipated the candy-like appeal its colorful, round detergent balls would have to consumers.

Chemicals 50

Chemicals Viral Consumer Study 50

PR for Anyone

JANUARY 30, 2024

Her viral TED Talk titled “Let’s End Ageism” is currently on the cusp of hitting its two-millionth view. Ashton discusses the U-curve of happiness, a well-documented phenomenon that reveals an upswing in happiness towards the end of life. The U-Curve of Happiness Happiness can come in many forms throughout the various stages of life.

Technology 130

Technology Study Social Media Resources 130

PRSay

FEBRUARY 12, 2021

But that revelation might “hit social media and spread virally,” which is bad for the entire team. If you see unethical behavior from someone in a higher position, “Document everything in the most discreet manner possible,” he said. Sooner or later, deceptive behavior does get found out,” he said.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. When first documenting a strategy, your initial goals are more like educated guesses. What’s not as obvious is how they should adjust their plan when scaling.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Pitches can make or break a PR campaign. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day. Get source quotes .

Pitching 164

Pitching Writing Digital PR How To 164

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. The modern newspaper as a mass-produced, mass appeal printed document began in 1605 in Antwerp (then part of the Holy Roman Empire and now in modern Belgium). It wasn't long before these small pictures were used to form written words.

Ethics 52

Ethics Communications Print Television 52